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Full-Text Articles in Business

Bring On The Broadband: A Case For Regional Centres In Australasia, William J. Smart, George M. Coles Jun 2011

Bring On The Broadband: A Case For Regional Centres In Australasia, William J. Smart, George M. Coles

George M Coles

The need and processes of implementing a broadband network into isolated communities and its economic, social and environmental impact for Australia and its neighbours are discussed in this paper. Results of Case Studies conducted to identify needs and challenges of the project are given to build a case for government support for the project. The benefits to communities in the region, Australia and worldwide are highlighted. Lessons for political agenda building and implementation of Government can be drawn from this article.


Building Trust In Online Customers, George M. Coles, William J. Smart Jan 2011

Building Trust In Online Customers, George M. Coles, William J. Smart

George M Coles

Although significant progress has been made towards securing the Internet environment, many consumers remain reluctant to participate in making on-line purchases. Cyber- crime continues to have a negative influence upon the uptake and acceptance of E-Commerce by consumers. As a result commercial website operators are faced with the problem of overcoming user distrust in their systems. The main argument put forward in this study is that a consumer’s trust depends more upon traditional marketing strategies than it does upon their beliefs in the security of on-line systems. In many cases these issues have been overlooked by web developers and vendors …