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Full-Text Articles in Business

Exploring The Leadership Styles Of Event Managers And Variation In Their Attitudes Towards Volunteer Training, Jacqueline Leigh Jan 2019

Exploring The Leadership Styles Of Event Managers And Variation In Their Attitudes Towards Volunteer Training, Jacqueline Leigh

Theses

Given highly dynamic organisational environments, effective leadership is crucial for growth and organisational success. This thesis explored leadership styles of event managers in Australia and their attitudes towards training event volunteers. Guided by the Full Range of Leadership Theory (FRLT), mixed methods were employed to explore event managers from events across the eastern seaboard of Australia. While findings revealed that the majority of participants predominantly displayed transformational leadership styles, a flexible approach to leadership within events was found to be necessary. Other extraneous factors imposed upon event managers often necessitates them to adapt their natural leadership style to emergent circumstances.


The Australian Crc-P Program : Strategic Cooperation, Boundary Spanning And Contingent Outcomes, David Noble Jan 2019

The Australian Crc-P Program : Strategic Cooperation, Boundary Spanning And Contingent Outcomes, David Noble

Theses

The Cooperative Research Centres -- Projects program, began in 2016. This qualitative study investigates the experience of twenty-five CRC-P participants in the first two rounds of the program along with four informed observers.

Three main outcomes emerge from the research. First, in contrast to the interorganisational and public policy literature on collaboration, a relational model reflecting strategic cooperation appeared evident. Second, boundary spanning by post-doctoral graduates bridged the two worlds of academia and industry. Finally, three levels of outcomes were identified in the interviews, codified by the author as primary, secondary and tertiary outcomes.


Strategies For Managing Contingent Knowledge Workers In New Zealand, Adam Donson Jan 2019

Strategies For Managing Contingent Knowledge Workers In New Zealand, Adam Donson

Theses

Using the Social Exchange Theory (SET) as a theoretical framework, the present research aims to examine how the appointment of contingent workers affects an organisation's ability to effectively manage knowledge in New Zealand. Another objective is to explore how New Zealand organisations are managing knowledge and knowledge workers. The number of contingent knowledge workers is increasing, but organisations have been slow to adapt their cultures, structures or procedures to maximise the opportunity these workers represent. The relationship between the organisation and contingent knowledge workers is characterised primarily by economic compensation, which does not emphasise trust and commitment, the prerequisites ...


Managing Risk For Organised Sport In The Natural Environment : A Case Study Of The Development Of The Surf Hazard Rating Model, Gary Kenneth Mccoy Jan 2019

Managing Risk For Organised Sport In The Natural Environment : A Case Study Of The Development Of The Surf Hazard Rating Model, Gary Kenneth Mccoy

Theses

The risk of serious injury or death to sports participants involving the surf zone is notionally rare. However, any convening organisation that conducts activities in potentially extreme natural environments is expected to undertake risk management practices which prioritise participant safety.

This empirical study documents the development of the Surf Hazard Rating as a quantitative hazard assessment model to assist surf risk decision makers in real time, and to assuage the concerns of other stakeholders, including the loved ones of participants, regulators, corporate sponsors, and public donors. Model validity is confirmed using multivariate statistical techniques using a sample size of n ...


A Study Of Staff Engagement In Dimensions Of Distributed Leadership, Organizational Commitment And Perception Of Autonomy In Singaporean Primary Schools, Gary Chin Sun Tsu Jan 2019

A Study Of Staff Engagement In Dimensions Of Distributed Leadership, Organizational Commitment And Perception Of Autonomy In Singaporean Primary Schools, Gary Chin Sun Tsu

Theses

Using surveys and questionnaires, the aim of this study was to examine distributed leadership in Singaporean schools. Exploratory factor and regression analyses identified that distributed leadership was related to affective organisational commitment and teachers’ perceptions of autonomy. The study also found that organisational commitment could be predicted by school culture and participative decision-making. However, autonomy could only be predicted by participative decision-making. Based on these findings, distributed leadership in Singaporean schools supported similar international research. Singaporean schools may look to foster a culture that is open to teachers at different levels and profiles to participate in decision-making for stronger organisational ...


Building Resilience Through The Application Of An Incident Management Methodology : A Singaporean Context, Siang Meng Ivan Sin Jan 2019

Building Resilience Through The Application Of An Incident Management Methodology : A Singaporean Context, Siang Meng Ivan Sin

Theses

The anticipated catastrophic effects of the Year 2000 Millennium (Y2K) computer bug had far-reaching effects, despite the fear being eventually unfounded. It demonstrated the potential vulnerability of reliance on computers. This recognition sparked massive waves of planning and preparation, giving rise to resilience as a new emerging strategic capability for enterprises and governments alike. Thus, we have seen an increased focus by business leaders and academics on business continuity and recovery management (BCRM), corporate crisis and emergency management (CCEM), and enterprise risk and resource management (ERRM) to overcome disruptions due to natural and human-made incidents affecting business operations (Hamel & Valikangas, 2003; Smith ...


A Moderating Effect Of Facebook Time And Facebook Friends On The Relationship Between Political Marketing Factors And Voters' Behaviour In Malaysia, Bin Abd Latif Mohd Radzi Jan 2018

A Moderating Effect Of Facebook Time And Facebook Friends On The Relationship Between Political Marketing Factors And Voters' Behaviour In Malaysia, Bin Abd Latif Mohd Radzi

Theses

Facebook has had a substantial impact on political marketing in Malaysia. This study suggests the outcome of the next general election in Malaysia by establishing a political marketing model that may both predict how political marketing strategies can influence Facebook users, and determine other factors that may impact their voting. Exchange Theory was used to test the influence of political marketing factors on voter decisions, and political activities were hypothesised as exogenous variables and voting decisions as an endogenous variable. The present study concluded that political marketing factors should be considered as primary tools for predicting voter decisions in future ...


Conceptualization Of The Consumer's Perception Of The Interlocking Of 'Loop' And 'Cam' Models Into 'Mesh' By Exploring Consumer Interactivity In Mobile Marketing Campaigns, Ahsan Ali Chaudhri Jan 2018

Conceptualization Of The Consumer's Perception Of The Interlocking Of 'Loop' And 'Cam' Models Into 'Mesh' By Exploring Consumer Interactivity In Mobile Marketing Campaigns, Ahsan Ali Chaudhri

Theses

This exploratory research, conducted in New Zealand, focuses on interactive marketing campaigns in the context of interlocking two conceptual models of interactivity, known as LOOP and CAM (Community Advertising Model), into MESH model. The intention of the MESH model was to develop a fulcrum for relationship interactions based on the interplay of marketer and consumer interactions through mobile devices. Accordingly, this research seeks to explore the broad conceptual model MESH so that the interactive mobile marketing campaigns that involve mobile devices, such as smart phones, iPhones or iPads, can be understood. A qualitative research methodology was employed by generating data ...


How Effective Are Crm Investments Of Australian Enterprises? An Investigation Of Senior Management Perspectives, Mohabbat Talab Baharak Jan 2018

How Effective Are Crm Investments Of Australian Enterprises? An Investigation Of Senior Management Perspectives, Mohabbat Talab Baharak

Theses

This study investigates how firms integrate and complement CRM technologies with business and marketing resources and capabilities in order to improve firm performance. In-depth interviews were conducted with 18 key informants from 18 firms in Australia across 12 different sectors. The findings of thematic within and cross-case analysis reveal that the integration of CRM technology resources, human resources and business resources are crucial to assist in maximising CRM technology capability. New insights gained from the research are incorporated into an enhanced framework to help firms more effectively transform CRM technology and marketing capabilities into stronger firm performance.


Career Self-Management In Clan And Hierarchical Organisational Cultures : Towards The Development Of A Competing Values Career Self-Management Framework, Elizabeth Anne Shoesmith Jan 2018

Career Self-Management In Clan And Hierarchical Organisational Cultures : Towards The Development Of A Competing Values Career Self-Management Framework, Elizabeth Anne Shoesmith

Theses

Career is considered an important element in an individual’s life and identity, and equally important to an organisation’s performance. Career development and management are essential in contributing to the achievement of career success outcomes and involve a range of strategies that are initiated by both the individual and the organisation. The more suitable the career management strategies, the more effective those strategies will be in contributing to positive outcomes. Demonstrating career self-management has been widely recognised as one of the main mechanisms that can be used to contribute to subjective and objective career success. The aim of this ...


An Investigation Of Quality Assurance In The Thai Therapeutic Massage Industry For Critical Competency And Quality Standards, Anuchit Sangthong Jan 2018

An Investigation Of Quality Assurance In The Thai Therapeutic Massage Industry For Critical Competency And Quality Standards, Anuchit Sangthong

Theses

The traditional Thai massage industry contributes significant revenue to Thailand’s economy. Despite its economic importance, Thai therapeutic massage establishments lack quality control to ensure adequate levels of practitioner expertise and effective service delivery. This, in turn, has negative consequences for customer health and satisfaction. While the quality of spa (including massage) services has been investigated in some mature economies, such as the United Kingdom, Canada and Australia, little research has been conducted in Thailand.

To address the problem, this exploratory research investigates current and desirable competency standards in Thai therapeutic massage and how the latter may be implemented. From ...


Psychological Contracts, Work Behaviour And Turnover Intention In The Hong Kong Telecommunications Industry, Ruth Wai Yee Ma Jan 2018

Psychological Contracts, Work Behaviour And Turnover Intention In The Hong Kong Telecommunications Industry, Ruth Wai Yee Ma

Theses

Telecommunications services in Hong Kong were deregulated in 1995 upon expiry of the franchised license of Hong Kong Telephone Company Limited. Since 1995, many telecommunications services companies have been established and by 2014 over 107 telecommunications carrier licenses had been issued for various kind of services. The deregulation of telecommunications services in Hong Kong not only provides business opportunities for companies but also provides many career development opportunities for employees.

Previous research in the telecommunications industry in Hong Kong has focused mainly on consumer protection and telecommunications market competition, and research has seldom been done on the human resources issues ...


Privacy, Confidentiality, Trust And Security In E-Health Informatics Systems, George Michael Coles Jan 2018

Privacy, Confidentiality, Trust And Security In E-Health Informatics Systems, George Michael Coles

Theses

This thesis examines patient attitudes related to the use of Attribute-Based Credentials (ABCs) for online authentication, authorisation and access control to the Australian Personally Controlled Electronic Health Records (PCEHR) system. ABCs, also termed as Privacy-ABCs are a sophisticated form of digital certificate like those used in conventional Public Key Infrastructure (PKI) schemes, except that ABCs are designed from a conceptual orientation to provide a high level of security without compromising user privacy. The conceptual model employed as the foundation for the study was adapted from models developed from prior research related to technology acceptance, e- commerce and trust in electronic ...


Evolutionary Computation Algorithms For Feature Selection Of Eeg-Based Emotion Recognition Using Mobile Sensors, Bahareh Nakisa, Mohammad Naim Rastgoo, Dian Tjondronegoro, Vinod Chandran Jan 2018

Evolutionary Computation Algorithms For Feature Selection Of Eeg-Based Emotion Recognition Using Mobile Sensors, Bahareh Nakisa, Mohammad Naim Rastgoo, Dian Tjondronegoro, Vinod Chandran

School of Business and Tourism

There is currently no standard or widely accepted subset of features to effectively classify different emotions based on electroencephalogram (EEG) signals. While combining all possible EEG features may improve the classification performance, it can lead to high dimensionality and worse performance due to redundancy and inefficiency. To solve the high-dimensionality problem, this paper proposes a new framework to automatically search for the optimal subset of EEG features using evolutionary computation (EC) algorithms. The proposed framework has been extensively evaluated using two public datasets (MAHNOB, DEAP) and a new dataset acquired with a mobile EEG sensor. The results confirm that EC ...


A Review Of Corporate Social Responsibility And Real Estate Investment Trust Studies: An Australian Perspective, Steffen Westermann, Scott J. Niblock, Michael A. Kortt Jan 2018

A Review Of Corporate Social Responsibility And Real Estate Investment Trust Studies: An Australian Perspective, Steffen Westermann, Scott J. Niblock, Michael A. Kortt

School of Business and Tourism

The aim of this paper is to review empirical findings in the literature relating to corporate social responsibility (CSR) and real estate investment trust (REIT) performance. Specifically, we synthesise CSR‐focused REIT performance studies in an attempt to establish empirical approaches utilised in the academic literature, present findings, identify relevant gaps and reveal themes for future research. The literature focusing on the CSR of REITs to‐date has primarily focused on corporate governance, sustainability and performance, with the latter concentrating on firm‐level financial consequences rather than investment return performance. The review showed that there has been limited empirical research ...


'I Think It Adds Value, But I Don’T Use It’: Use, Perceptions And Attitudes Of Outdoor Exercise Equipment In An Urban Public Park, Ruth Sibson, Pascal Scherrer, Maria M. Ryan Jan 2018

'I Think It Adds Value, But I Don’T Use It’: Use, Perceptions And Attitudes Of Outdoor Exercise Equipment In An Urban Public Park, Ruth Sibson, Pascal Scherrer, Maria M. Ryan

School of Business and Tourism

Public open spaces are important places that can contribute to public health initiatives through facilitating leisure-time physical activity. Using the findings from 400 self-completed questionnaires of park visitors, this exploratory study examined people’s use, perception and attitudes of a specific type of outdoor exercise equipment (in the form of a stretch station circuit) installed in an urban public park in a suburb of Perth, Western Australia. The data highlights that the equipment is positively perceived by existing park users in that it is seen to add value to the park and is a ‘good investment’ by their local government ...


Are Covered Calls The Right Option For Australian Investors?, Scott J. Niblock, Elisabeth Sinnewe Jan 2018

Are Covered Calls The Right Option For Australian Investors?, Scott J. Niblock, Elisabeth Sinnewe

School of Business and Tourism

Purpose

The purpose of this paper is to examine whether superior risk-adjusted returns can be generated using monthly covered call option strategies in large capitalized Australian equity portfolios and across varying market volatility conditions.

Design/methodology/approach

The authors construct monthly in-the-money (ITM) and out-of-the-money (OTM) S&P/ASX 20 covered call portfolios from 2010 to 2015 and use standard and alternative performance measures. An assessment of variable levels of market volatility on risk-adjusted return performance is also carried out using the spread between implied and realized volatility indexes.

Findings

The results of this paper show that covered call writing ...


Corporate Social Responsibility And The Performance Of Australian Reits: A Rolling Regression Approach, Steffen Westermann, Scott J. Niblock, Michael A. Kortt Jan 2018

Corporate Social Responsibility And The Performance Of Australian Reits: A Rolling Regression Approach, Steffen Westermann, Scott J. Niblock, Michael A. Kortt

School of Business and Tourism

This paper examines the influence of corporate social responsibility (CSR) on the performance of Australian Real Estate Investment Trusts (A-REITs). Rolling regressions are estimated to establish the risk-adjusted performance of low, average, and high-rated CSR A-REIT portfolios over time. We find that the low CSR A-REIT portfolio mostly outperforms its counterparts. However, while the average and high CSR A-REIT portfolios deliver increased risk-adjusted performance over the sample period, the opposite is observed for the low CSR A-REIT portfolio. Due to the uptake of CSR activities and changing risk factor loadings, our results suggest that the gap in performance between lower ...


Do Corporate Directors 'Heap' Dividends? Evidence On Dividend Rounding And Information Uncertainty In Australian Firms, Yoonsoo Nam, Scott J. Niblock, Elisabeth Sinnewe, Keith Jakob Jan 2018

Do Corporate Directors 'Heap' Dividends? Evidence On Dividend Rounding And Information Uncertainty In Australian Firms, Yoonsoo Nam, Scott J. Niblock, Elisabeth Sinnewe, Keith Jakob

School of Business and Tourism

In this study, we examine the extent of dividend heaping in Australian firms between 1976 and 2015. Our findings show that 27.39% of dividends greater than or equal to 2.5-cents are heaped in 2.5-cent intervals, while 70.90% of dividends less than 2.5-cents are heaped in 0.25-cent intervals. We find that the heaping phenomenon decreases over time and average dividend size increases. We also show that when establishing the likelihood of dividend heaping, stock return volatility and firm size are consistent with the information uncertainty hypothesis. Dividend heaping also appears to be influenced by firm-level ...


Predictors Of Corporate Survival In The Us And Australia: An Exploratory Case Study, Nigel Purves, Scott J. Niblock Jan 2018

Predictors Of Corporate Survival In The Us And Australia: An Exploratory Case Study, Nigel Purves, Scott J. Niblock

School of Business and Tourism

Purpose – The purpose of this paper is to investigate the relationship of financial ratios and non-financial factors of successful and failed corporations in the USA. Specifically, the authors provide evidence on whether financial ratios and non-financial factors can be jointly included as indicators to improve the predictive capacity of organisational success or failure in different countries and sectors. Design/methodology/approach – The paper utilises a mixed method exploratory case study focussing on listed corporations in the US and Australian manufacturing, agriculture, finance and property sectors.
Findings – The financial ratio findings demonstrate that (with the exception of the failed Australian manufacturing ...


Tourism, Indigenous Women And Empowerment: A Case Study Of Taveuni, Fiji, Patricia Matilda Bibi Jan 2017

Tourism, Indigenous Women And Empowerment: A Case Study Of Taveuni, Fiji, Patricia Matilda Bibi

Theses

For the Pacific Island nation of Fiji, tourism is the largest contributor to gross domestic product and foreign exchange, and is a catalyst for the development of iTaukei (indigenous Fijian) communities. This thesis explored the ways that tourism employment impacts the lives of iTaukei women on the island of Taveuni. The study took a qualitative, interpretive approach, heavily influenced by an Indigenist framework, the Fijian Vanua Research Framework (FVRF). Scheyvens’ (1999) framework of economic, social, psychological and political empowerment was adopted, with findings revealing that iTaukei women attained numerous levels of empowerment, with positive outcomes for them, their families and ...


A Study Of Intercultural Learning For Hong Kong Multinational Enterprises Construction Professionals With Case Studies, Shing Chun Gary Tse Jan 2017

A Study Of Intercultural Learning For Hong Kong Multinational Enterprises Construction Professionals With Case Studies, Shing Chun Gary Tse

Theses

The study was aimed to investigate and evaluate the cross-cultural management issues in Hong Kong’s construction industry, with a particular focus on how different cross-border management models could influence the process of intercultural learning for construction professionals. Three case studies of MNEs in Hong Kong operated under the models of Decentralized federation, co-ordinated federation and Centralized hub, were conducted. The findings demonstrate that strengths and weaknesses exist in the development of the participants’ intercultural competence. With the globalization of the construction sector, the development of transferable skills and intercultural competence is critical for the new generation of construction professionals.


Agroecology And Sustainable Rural Livelihoods: Interdisciplinary Research And Development In The South Pacific, Cherise Addinsall Jan 2017

Agroecology And Sustainable Rural Livelihoods: Interdisciplinary Research And Development In The South Pacific, Cherise Addinsall

Theses

The aim of this thesis is to understand, recognise and support relationships between sustainable rural Ni-Vanuatu livelihoods and engagement in traditional and cash economies. Rural development literature tends to advocate for shifts to formal economies, while devaluing and displacing traditional ‘hybrid’ livelihoods. Agroecology supports traditional hybrid livelihoods by fostering ecologically, culturally and socially integrated practices and facilitating resilience though diversity of activities. This thesis contributes to the literature by attempting to conceptually and methodically synthesise two frameworks based on agroecology and sustainable livelihoods. These frameworks seek to provide an effective tool to enhance sustainable traditional hybrid livelihood strategies.


Aboriginal Economic Development : A Theoretical Analysis Of Why Aboriginal Economic Development Policies Fail, Trevor Gordon Maher Jan 2017

Aboriginal Economic Development : A Theoretical Analysis Of Why Aboriginal Economic Development Policies Fail, Trevor Gordon Maher

Theses

The research addresses the question of which economic factors are important for improving the economic development of Aboriginal/Indigenous Peoples within Australia and which factors hinder their economic development progress, with reference to homo-social reproductive activities and lateral violence. The research examines Aboriginal/Indigenous and non-Indigenous management structures and management practices within organizations and government agencies that develop and implement strategies and policies that impact upon Aboriginal/Indigenous Australians.

The research undertakes a mixed methods research analysis of the levels of investment, or lack of investment, in the five major factors of economic development suggested by Meier (1984), which include ...


An Exploratory Study Of The Role Of Extra-Organisational Collaboration In The Creation Of New Business Value, Brett Rodney Milne Jan 2017

An Exploratory Study Of The Role Of Extra-Organisational Collaboration In The Creation Of New Business Value, Brett Rodney Milne

Theses

This thesis explores the role of the extra-organisational collaboration as a model for creating new business value. Building on the co‐creation and networking approaches discussed under Service Dominant (S-D) logic, the thesis explores a proposed model for managing the process of creating value. Consistent with S-D logic this model assumes that no one firm has the capability or resources to efficiently or effectively create the value on their own and as a consequence the ability to manage business collaboration and participate in co-creation have become necessary capabilities of the modern firm. The proposed model aims to assist firms to ...


Critical Factors In Leadership Succession Planning: Securing The Human Resources Future For Government Organisations In The Abu Dhabi Emirate, Uae, Balqees Naser Ahmed Abdulla Almessabi Jan 2017

Critical Factors In Leadership Succession Planning: Securing The Human Resources Future For Government Organisations In The Abu Dhabi Emirate, Uae, Balqees Naser Ahmed Abdulla Almessabi

Theses

This thesis examines leadership succession planning (LSP) initiatives for national employees working in non-profit government organisations in Abu Dhabi, UAE. The United Arab Emirates government has provided substantial resources for developing national leaders to meet the country’s strategic goal of nationalisation in all jobs. The UAE has a large expatriate workforce and a rapidly developing economy. When those expatriates leave, a major challenge for an organisation is to source qualified national employees to replace them, so as to sustain the organisation’s future. LSP initiatives are thus important in securing the second generation of national employees who can lead ...


Perceptions Of Employers Towards The Employment Of People With Autism Spectrum Disorder Within The Service Industry In Singapore, Eva Siew-Lian Lim Jan 2017

Perceptions Of Employers Towards The Employment Of People With Autism Spectrum Disorder Within The Service Industry In Singapore, Eva Siew-Lian Lim

Theses

This research is placed within a qualitative, interpretive paradigm of inquiry and has used a combination of two methods within an overall qualitative methodology and positions people with Autism Spectrum Disorder (ASD) as a valuable human resource for businesses in Singapore. One part of the study is a descriptive analysis of organisations that already have experience working with employees with ASD. The second part of the study comprises semi-structured interviews with employers who have, and also those employers who do not have, experience working with employees with ASD and who are interested in recruiting employees with ASD.


Workplace Relationships, Psychological Capital, Employees' Performance, Accreditation And Safety Culture : The Case Of Healthcare Professionals In Italian Acute Care Settings, Elisabetta Flora Olga Trinchero Jan 2017

Workplace Relationships, Psychological Capital, Employees' Performance, Accreditation And Safety Culture : The Case Of Healthcare Professionals In Italian Acute Care Settings, Elisabetta Flora Olga Trinchero

Theses

Patient safety is a crucial issue in healthcare organisations all over the world. The Italian healthcare system is not an exception, and there is a growing agenda to increase safety processes of care. The ability to influence safety culture among clinical staff has been widely recognised as one of the main mechanisms that can be used to affect patients’ outcomes. The thesis identifies the lack of viable safety framework models to assess safety culture within the Italian healthcare sector. Hence, it uses three theoretical frameworks – Blau’s (1964) Social Exchange Theory (SET), Positive Organisational Behaviour (POB) (Luthans, Youssef & Avolio 2007 ...


Materiality In Sustainability Accounting : A Critical Realist Perspective, Yining Zhou Jan 2017

Materiality In Sustainability Accounting : A Critical Realist Perspective, Yining Zhou

Theses

This thesis extends the existing understanding of materiality in sustainability accounting by interrogating it from a critical realism perspective. A consolidated conceptualization of heterogeneous stakeholder materiality (HSM) is constructed by applying Bhaskar’s (1975, 2008) model for the logic of scientific discovery. Empirical studies from different settings endorse an effective explanation to the context-specific materiality phenomenon, informing how the HSM mechanism can be confirmed or distorted, and how it transfactually operates in the observable and unobservable domains. This research advances materiality understanding from theoretical and practical perspectives, and enriches methodology literature with a critical realism research account.


Male Image, Masculinity And Consumer Behaviour Related To Cosmetic Products: A Study Of Thai Men In Bankok City, Sorachat Rangkaputi Jan 2017

Male Image, Masculinity And Consumer Behaviour Related To Cosmetic Products: A Study Of Thai Men In Bankok City, Sorachat Rangkaputi

Theses

Males are increasingly consuming cosmetic products and thus, are of growing interest to marketers around the world. However, the consumption of cosmetic products by Asian males, in particular those in Thailand, is not well understood. Further, the interplay among multiple theories pertinent to male cosmetic product consumption - masculinity, self-concept and self-image – has not been studied to date.

Thus, the main purpose of this research is to address the question: “What is the perception of Thai male consumers on their purchasing decisions of cosmetic products and how do male’s concepts of masculinity and the importance of self-image and their appearance ...