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Mobile Advertising And Its Acceptance By American Consumers, Kate E. Boudreau
Mobile Advertising And Its Acceptance By American Consumers, Kate E. Boudreau
Management
Mobile advertising creates opportunities for marketers to capture the attention of consumers on a one-to-one basis. However, there is little data proving the success of mobile advertising models. This study examined the drivers that influence consumer’s acceptance of SMS-based mobile advertisements and the differences in responses between two cultures, Finland and the United States. My questionnaire and conceptual model was taken from a study done in Finland in 2007. My results indicated that utility, context and trust are positively related to the acceptance of mobile advertising while sacrifice is negatively related. Control did not have a clear relationship to acceptance …
Linked Into A Job?: The Ethical Considerations Of Recruiting Through Linkedin, Meghan E. Parez
Linked Into A Job?: The Ethical Considerations Of Recruiting Through Linkedin, Meghan E. Parez
Management
LinkedIn’s goal is to help business professionals meet, make business deals, inquire about jobs, and find careers through connections with people that members already know. This research study will investigate the ethical practices of LinkedIn recruitment. Students’ awareness of the methods for effective use, as well as the damaging elements of a LinkedIn profile will be examined. LinkedIn is an effective, helpful tool for recruiting candidates and for job searching; however, the best results will come to those who use LinkedIn professionally and with caution. Our findings indicate that despite its risks, jobseekers and employers can benefit from using LinkedIn.