Business Commons^™

Assessing The User Experience When Using Mobile Augmented Reality In Advertising, Shanshan Li

Open Access Theses

Facing huge profits brought by applying augmented reality (AR) to advertising on mobile devices, this study investigated the user experience from four dimensions as emotional, instrumental, motivational and social experience when using AR as an advertising tool. It aims to help designers understand that how the user experience emerges during the use of AR advertising tool. In addition, providing some design suggestions to AR designer. Eighteen participants were recruited and the data were collected through observation and interviews. According to the results, users evaluated their emotional experience higher than the other three dimensions. The AR's value in building brand awareness …

Shared Tourism Experience Of Individuals With Disabilities And Their Caregivers, Wenying Luo

Open Access Theses

While leisure travel has been shown to play an important role in the lives of individuals with disabilities and their caregivers, research devoted to the shared tourism experience of this travel companionship is limited. This study provided a depiction of the shared memorable tourism experiences of Chinese individuals with disabilities and their caregivers. Following a phenomenological approach, sixteen paired in-depth interviews were conducted in Guangdong, China. Five themes emerged as key components of shared memorable tourism experiences: activities, emotions, outcomes, socially oriented contextual factors, and programing/service contextual factors, with attention given to resistance strategies against social exclusion adopted by Chinese …

Software Architecture And Development For Controlling A Hubo Humanoid Robot, Anne Giulia Pellicciotti

Open Access Theses

This study considers the level of involvement of participants viewing bilingual and English language TV commercials. It analyzes results from 295 non-Hispanic participants studying at a Midwestern university. In the study, participants were asked to view four commercials. Using Zaichkowsky's (1994) 10-item Personal Involvement Inventory (PII), participants scaled the advertisements on a 7-level scale. The scale evaluated participants' emotional and cognitive involvement with the ad. This between-subjects design required that participants be randomly separated into viewing all-English or all-bilingual advertisements. Findings showed no significant difference in involvement levels between bilingual or English commercials within this demographic group. Those with higher …

A Lean Logistics Assessment Tool For Smes In The Manufacturing Sector, Diana Lorena Sanchez Ramirez

Open Access Theses

This study developed an assessment tool to rate the maturity of the current and desired states of lean logistics operations in small and medium enterprises. The tool consists of 48 best practices classified into 8 critical factors: Inventory, Transportation, Administration, Information Systems, Warehouse, Forecasting, Packaging and Supplier Network. Each of the best practices and critical factors were identified throughout a thorough literature review and comparative analysis between authors to define commonalities among them. Using gap analysis; this tool results in a SWOT matrix providing a roadmap for lean implementation. The resulting model was evaluated by subject matter experts in different …

Guidelines For Construction Companies To Decide Between Outsourcing And Self-Performing For Prefabricated Components, Sebastian Soto Ortiz

Open Access Theses

Prefabrication and modularization has been used in the construction industry for decades. It has recently made a resurgence worldwide providing increased productivity, safety, quality and construction schedule. This research has focused on the situation where a construction company has decided to use prefabrication and faces two possibilities, they either will self-perform or they will outsource the construction of the prefabricated components. The decision making process used by a construction company to determine whether to outsource or self-perform prefabricated components is examined and analyzed.

Prefabrication is an industrial process in which certain components are manufactured in a specialized facility. These items …

An Exploratory Study Of Hotel Manager Side-Taking Behavior And Its Influence On Employee Unfairness Perception And Negative Emotion, Yan Zhou

Open Access Theses

It is not rare that hotel managers show inconsistent attitudes and behaviors in front of customers and employees in their daily work. With limited time and resource, sometimes it is inevitable that hotel managers present certain tendencies to side with one party over the other when service failures occur between the two groups. However, in academia few studies have discussed these side-taking phenomena. The present researcher conducted an exploratory study about their definition and influence on hotel employees. Two video-based experiments were conducted and their results testified to the hypotheses that hotel managers' side-taking behaviors can lead to employee perceptions …

An Analysis On Causes Of Late Final Payment And Release Of Retainage: Electrical Subcontractors’ View, Xuejing Zhang

Open Access Theses

Using the survey approach, this study identified the underlying causes of late payments and release of retainage for electrical subcontractors, attempting to answer the questions, "What were the minimum, maximum and average delay days of final payment and release of retainage?", "What were the rank of factors in terms of significance on delaying final payment and release of retainage?", and "What were the rank of factors in terms of frequency on delaying final payment and release of retainage?" A survey questionnaire was developed and distributed to about 150 professionals in electrical subcontractors. 29 reports were collected. Based upon the analysis …

Jpmorgan Chase, Bank Of America, Wells Fargo, And The Mortgage Crisis Of 2008, Lauren Berkshire Hearit

Open Access Theses

The practice of financial public relations is widespread in the field of public relations, but there is little research concerning the practice of financial public relations. In response to the call for additional research on financial public relations, this paper will examine the intersections of financial public relations, issue management, and organizational communication. Specifically, this project will explore how contemporary issue management requires companies to maintain their actional and institutional legitimacy. ^ Following the Financial Crisis of 2008, major banks such as JPMorgan Chase, Bank of America, and Wells Fargo attempted to rebuild stakeholder and shareholder trust in the American …

Consumer Perceptions Of Child-Friendly Shaped Healthy Fruit And Vegetable Snacks, Selena Lauren Baker

Open Access Theses

Fruits and vegetables (FV) are widely recognized as healthful foods by the public, and most individuals are aware of dietary guidance recommendations to consume more FV. However, actual consumption of FV has been and continues to be low in the United States and many other countries, despite public health efforts to change this trend. The sub-optimal intake of FV among children and adolescents is of particular concern due to high nutrient requirements for proper growth and development during these life stages. Fruit and vegetable intake patterns in childhood have been shown to track into later life and may affect individuals' …

Career Intentions Of International Master Students In Hospitality And Tourism Management, Wenjun Li

Open Access Theses

The purpose of this qualitative study was to investigate career intentions of international master's students in hospitality and tourism management (HTM) in the United States. Semi-structured interviews were conducted with a sample of 19 participants at two different U.S. institutions. Interview questions were designed to better understand students' career intentions upon graduation and the determinants behind the plans. Results indicated that student's career intention should include measures of career decision self-efficacy, academic and career outcome expectations, and career exploration intentions. Unique personal background (e.g., gender and marital status, length of time in the U.S.), industrial working experience (e.g., internships), and …

Two Marketing Essays: Evolution Of Attribute-Specific Preferences Through Consumer Learning And The Effect Of Gift Exchange On The Purchase Behavior, Ji Hong Min

Open Access Dissertations

The first essay investigates the evolution of attribute-specific preferences through consumer learning. Most extant consumer learning models allow for learning about alternative-specific preferences such as brand preference in a brand choice model. However, there exist product categories which offer many varieties of products with different attributes. In such cases, it is important to model consumer learning of attribute-specific preferences rather than simply modeling alternative-specific preferences in order to more accurately and parsimoniously describe consumer behavior. In this paper, we propose a structural model of consumer's Bayesian learning of attribute-specific preference, using scanner panel data. We show that the proposed model …

An Eriksonian Approach To Consumer Identity, Sandra Rathod

Open Access Dissertations

Rathod, Sandra R. Ph.D., Purdue University, December 2013. An Eriksonian Approach to Consumer Identity. Major Professor: Richard A. Feinberg.

Ego development is the fifth stage in Erikson's Lifecycle Development theory (1959) and is a major psychosocial stage beginning in adolescence and lasting into emerging adulthood. Past research based upon Marcia's Ego Identity Status Paradigm (1996) has investigated a number of ideological and interpersonal domains relevant to one's ego identity, however in today's consumer societies, where what you have is at least as important is who you are or what you do, an Eriksonian approach to consumer ego identity (CEI) has …

New Covariance-Based Feature Extraction Methods For Classification And Prediction Of High-Dimensional Data, Mopelola Adediwura Sofolahan

Open Access Dissertations

When analyzing high dimensional data sets, it is often necessary to implement feature extraction methods in order to capture relevant discriminating information useful for the purposes of classification and prediction. The relevant information can typically be represented in lower-dimensional feature spaces, and a widely used approach for this is the principal component analysis (PCA) method. PCA efficiently compresses information into lower dimensions; however, studies indicate that it is not optimal for feature extraction especially when dealing with classification problems. Furthermore, for high-dimensional data having limited observations, as is typically the case with remote sensing data and nonstationary data such as …

Modeling The Marketability Of Tourism Small Businesses: Oman's Experiences, Hamed Ibrahim Al Azri

Open Access Dissertations

Tourism Small Businesses (TSBs) are vital factors in the prosperity of local communities and the development of authentic and satisfying tourism experiences. Because of their small size, they are unable to effectively use textbook marketing models and techniques. The purpose of this study is to help TSBs market their products in a way that suits their unique nature and business environment. Specifically, this study aims to develop a theoretical model of TSB marketing, identify the main factors affecting TSB marketing, and discern relationships between these factors. Since the aim of the study is to develop a theoretical model, the method …

Differential Relationships Of Internal And External Networking Behaviors With Turnover, Caitlin M. Porter

Open Access Theses

Although networking behaviors are proven to be beneficial for career success, less is known about how networking influences organizational outcomes such as turnover. Using a professional and an academic sample of "stayers" and "leavers", the present study addresses how two types of networking behaviors, networking focused either internal or external to the organization, differentially influence the voluntary turnover process. Data gathered from "stayers" suggested that internal networking behaviors were positively associated with perceived desirability of movement (i.e., job satisfaction), whereas external networking behaviors were associated with perceived (i.e., perceived employment opportunity) and actual (i.e., job offers) ease of movement. For …

Integrating The Sap Software Into The Manufacturing Engineering Curriculum, Lin Qian

Open Access Theses

The concept of Enterprise Resource Planning (ERP) was developed to integrate data efficiently and eliminate redundancy within organizations. Worldwide industries rely on ERP systems to keep a competitive advantage in world market place. Besides, cross-functional knowledge is required in industry. It is critical that schools integrate ERP concepts and methods in to academic curricula for Technology and Engineering School.

This thesis examined the effectiveness of a simulation game as a method for teaching for ERP systems in Technology and Engineering. The quasi-experimental design was used in this study to determine if the SAP simulation game had an impact on students' …

Investor Sentiment In The Stock Market, Bayram Veli Salur

Open Access Theses

Classical finance theories neglect the impact of investor sentiment on stock returns. These theories assume that investors are rational and make decisions in a way that maximizes their wealth. However, a vast amount of research shows that investors' decisions are affected by their psychological biases and feelings. These findings suggest that investor sentiment may have an impact on stock returns. This hypothesis is the main motivation of this study. First, this study examines whether there is correlation among investor sentiment indicators, and whether sentiment indicators have an impact on stock returns in the US and other countries. Second, this study …

Hare And Tortoise: How Do Price Change Patterns Affect Propensity To Book, Zhuoyang Li

Open Access Theses

With an increasing using of online booking, hotel room rate changing information becomes nearly transparent to consumers. And this trend encourages deal-seeking consumer behaviors, which are based on price change information. So hotels can influence consumers' propensity to book through managing price changes. The present study aims at examining consumers' propensity to book in a more realistic context by introducing two conditions: different price changing patterns and interaction between price-moving trends and price patterns. It is important for hotel managers to understand the impact of different price change trends and patterns because price changes can directly affect consumer perception and …

The Impact Of Nutrition Information Delivery Methods On Restaurant Consumers' Attitudes And Behavior, Jiaqi Zhu

Open Access Theses

Zhu, Jiaqi. M.S., Purdue University, December 2013. The Impact of Nutrition Information Delivery Methods on Restaurant Consumers' Attitudes and Behavior. Major Professors: Barbara A. Almanza, Carl A. Behnke.

Obesity is a major public health threat. It not only creates challenges for those who are obese and overweight, but also brings an economic burden to the whole society. One important contributing factor for obesity is food eaten away from home, which accounts for more than 40% of American's food budget. Although chain quick-service restaurants are required by law to post calorie information on menus and menu boards, the efficacy of menu …

Assessing Tourist Experience Satisfaction With A Heritage Destination, Yuan Yao

Open Access Theses

The research is concerned with understanding the relationships among heritage motivation, travel experience, and overall satisfaction. It attempts to uncover how tourist motivation, destination attribute performance, and tourist emotional involvement interact and, at the same time, contribute toward a satisfying heritage tourism experience. The empirical research was conducted at the city of Nanjing, China, as a case of a heritage destination. People who were visiting Nanjing were randomly and voluntarily selected to participate in the self-administrated survey. A total of 282 valid questionnaires were collected with a response rate of about 55%. Factor analysis and mediation analysis were conducted by …

The Effect Of Online Customer Reviews On Customer's Perceived Risk Associated With Online Leisure Hotel Booking, Biwei Yang

Open Access Theses

As online shopping is widely used in the hospitality industry, research in this field constantly strives to understand the customer behavior in online purchasing activities. Online customer reviews (OCRs) and perceived risk have been extensively evaluated in previous studies in related with online purchasing. In spite of the large body of work on the topic of OCRs effect on consumer behavior, it is still unclear that how OCRs affect the decision process of the consumers when they make online booking. Due to the intangibility of hospitality or tourism product and the nature of online booking, risk perception is considered as …

The Effects Of Cooperative Training Method On The Performance Of Confucian Heritage Culture Employees In Food Service Industry, Shuqian Zhang

Open Access Theses

The purpose of the present study was to investigate the effects of the cooperative training method on Confucian heritage culture employees in a college food service operation. An experiment was devised and carried out in food service setting in a large Midwestern university to test the effect of cooperative training on four variables, speed, self-efficacy, accuracy on setting an American formal table and satisfaction with training. Data were collected before and after the training from 23 subjects in the experimental group, and 22 subjects in the control group. Paired t test and two-sample t test were used to test the …

The Impact Of Availability Of Vegetarian Menu Items On Consumers' Behavioral Intention, Mengwei Yue

Open Access Theses

Yue, Mengwei. M.S., Purdue University, December, 2013. The Impact of Availability of Vegetarian Menu Items on Consumers' Behavioral Intention. Major Professor: Douglas C. Nelson.

The purpose of this study is to find out how the availability of vegetarian menu items affects customers' behavioral intention using the theory of planned behavior and the impact vegetarian-friendly menus have on vegetarian as well as non-vegetarian customers when they make their restaurant selections. This paper also discussed the implications for a vegetarian lifestyle on the food service industry and menu development in restaurants. Seven hypotheses related to the relationship among attitudes, subjective norms, perceived …

An Analysis Of Underlying Competencies And Computer And Information Technology Learning Objectives For Business Analysis, Ryan Thomas Quigley

Open Access Theses

This research examines whether the Computer and Information Technology (CIT) department at Purdue University should develop a business analyst concentration. The differences between system and business analysts, evolution of the business analyst profession, job demand and trends, and applicable model curricula were explored to support this research. Review of relevant literature regarding the topics suggested that a business analyst concentration should be developed. A gap analysis was performed to determine how well selected CIT courses address the skills and competencies required by today's business analysts. The primary finding, as a result of the analysis, was that CIT courses alone are …