Business Commons^™

Transcendent Financial Planning, Joseph Daughtry

Senior Honors Theses

Financial planning is a broad discipline that involves many different categories of work. Professionally, the goal of financial planning is to help a client invest according to his/her personal needs in such a way that minimizes risk. From a Christian perspective, financial planning is about stewarding what God has given. Combining these perspectives means helping a client invest their finances in such a way that minimizes risk and accomplishes the goals of God. While simply stated, this is a complex and profound topic. To bring greater clarity, financial planning can be broken down into categories, four of which are retirement …

The Impact Of Different Worldviews On The Financial Planning Process, Luke Osterhus

Senior Honors Theses

An individual's worldview has an effect on all aspects of their life. Worldview affects the decisions people make, the clothes they wear, the people they interact with, and so much more. What is often overlooked is the impact of worldview on one's view and use of money. Money is universal and everyone has some form of currency or assets. However, the way money is used, whether it is saved, spent, or invested, is often determined by an individual's own concept of money. Additionally, relationships between people are often chosen or influenced by an individual's worldview. Human beings are seen differently …

General Purpose Computing On Graphics Processing Units For Accelerated Deep Learning In Neural Networks, Conor Helmick

Senior Honors Theses

Graphics processing units (GPUs) contain a significant number of cores relative to central processing units (CPUs), allowing them to handle high levels of parallelization in multithreading. A general-purpose GPU (GPGPU) is a GPU that has its threads and memory repurposed on a software level to leverage the multithreading made possible by the GPU’s hardware, and thus is an extremely strong platform for intense computing – there is no hardware difference between GPUs and GPGPUs. Deep learning is one such example of intense computing that is best implemented on a GPGPU, as its hardware structure of a grid of blocks, each …

The Music Bluetooth Controller: An Intersection Between Technology And Music, Lydia Wu

Senior Honors Theses

The modern musician faces a new challenge: how can technology be used to enhance a performance? This thesis documents the development of a Bluetooth remote controller that will aid today’s performing musicians by interacting with a digital display (e.g., an iPad) to flip musical score pages remotely. At its core, while mimicking a Bluetooth pedal (the current industry standard), this device attaches to the musician’s hand. In its pilot stages, the device has been referred to “MBC” (Music Bluetooth Controller).

Effects Of Esg Investing On Returns, Hank De Roover

Senior Honors Theses

Countless researchers have sought to find out if there is a positive correlation between Environmental, Societal, and Governance (ESG) investing and returns that beat the market over the past few decades. To analyze what ESG investing is, the history of the practice, and if there can be any conclusion drawn between ESG investing and returns. A deeper understanding of what goes into returns, including modern portfolio theory, will uncover that ESG securities cannot be efficiently placed on the efficient frontier. Risk associated with ESG stocks cannot only be tied directly to beta, but also to external qualitative forces that make …

Exploring Mechanisms Insurers Employ To Set Premiums And Maximize Profitability, Brent Ferenczy

Senior Honors Theses

The insurance industry is a very complex segment of the macroeconomy. An explain will be given as to how these companies are able to maintain and maximize their profits, allowing them to remain in business. A key area in this process is the setting of premiums. This activity draws from many areas of the business model. This paper will start with a birds-eye view and telescope in, starting with standard business practices and ending with specific undertakings of insurance companies. Companies must keep adequate liquid funds. This is done mainly through forecasting cash outflows and investing their assets under management. …

The Threat Of Communism To Judeo-Christian Tradition And How To Stop It, Vittoria D'Addesi

Senior Honors Theses

Judeo-Christian tradition is what has made America great. Today, the biggest threat to Judeo-Christian values in the United States is the rise of communism. This threat stems from the large-scale decline in the percentage of the American population who adheres to a biblical worldview. A biblical worldview is the moral foundation for Judeo-Christian tradition, so without a dominant biblical worldview, Judeo-Christian tradition cannot survive. There are two parts to the stopping the spread of communism. First, a biblical worldview must be restored to America. Second, capitalism must be upheld because it is the only economic system with which a biblical …

The Theme Park Throwdown: The Successes And Failures Of Ip-Related Attractions And Expansions In Disney Theme Parks And Strategies For The Future, Aubree Zern

Senior Honors Theses

The Disney brand invokes strong feelings of loyalty from supporters and dissatisfaction from its opponents, and it many facets play an important part in society (Havard et al., 2021). It is certainly true that “the Magical World of Disney remains unsurpassed in terms of brand name recognition, planning complexity, and detailed execution. It is the paradigmatic ideal of how architecture can establish a universe around its landscape” (Dalov, 2019, p.10). For nearly 70 years, the Imagineers cultivated an idea from the mind of one man into a global phenomenon of twelve theme parks and counting (Tang & Iwerks, 2019). The …

Donor Perception And Intention Impacting Nonprofit Organizations, Emily Brohawn

Senior Honors Theses

The perception of a donor and their inevitable intention as it relates to their formed opinion is the framework of consumer-organizational interaction within the world of nonprofits. Realizing the elements that directly influence the perception one forms of an organization allows businesses to discover the best ways to market their message and present themselves in a way they deem most appropriate. Understanding an organization’s influence and ability to manipulate the view of the consumer plays a large part in the nonprofit sector, determining how much a nonprofit will be supported by potential donors. The donor behavior that relays their perception …

Bitcoin As A Viable Alternative To Legacy Reserve Assets: Reasons, Risks, And Adoption, Jeffry Blake Dunson Ii

Senior Honors Theses

Reserve assets include commodities, currencies, or other capital held by institutions as a hedge against the fluctuations of external factors. While the United States’ rise to power helped establish the US dollar as the most predominant reserve asset of the past fifty years, current events & the fast pace of technological advancement has exposed some limitations in the system. Blockchain technology has allowed for assets with cryptographically verifiable integrity that fundamentally depart from the US dollar standard and has potential to overhaul reserve assets as we know it. The course of this research details the downsides of legacy reserve assets, …

How Technology Impacts The Financial Planning Profession, Allison Conway

Senior Honors Theses

Technology impacts the financial planning field in a distinct way and will continue to change the nature of the industry in the future. Financial planners commonly use various types of technology to improve their service and product quality. This paper will discuss several of these current technologies used by most financial planners, as well as technology that is available today that could be applied to the profession, threats to the field that technology presents such as data security, and future technologies that might have significant implications for planners. It is in the best interest of both client and planner to …

The “America First” Trade Policy Of The Trump Administration And Its Economic And Military Repercussions, Emily Jeffers

Senior Honors Theses

This paper looks at the “America first” trade policy of the Trump administration and the perception that it was used to accomplish his goals of economic and military independence from the rest of the world’s interdependent web. It looks at the history of trade policy and tariffs in the United States; this is then linked to the evolution of President Trump’s trade policy through the implementation of tariffs, renegotiation of trade deals, and revision of military policy in order to “decouple” from the rest of the world. It examines the US-China trade war and the desire for increased global trade …

Price Elasticity Of Demand In The Market For Governance In Businesses Location Decisions In Oecd Nations From 2015-2019, Luke Kendall

Senior Honors Theses

This study proposes a framework of viewing the competition between governments to attract businesses into their jurisdiction as a competitive market. Literature is reviewed on the market forces and incentives of businesses and governments in location decisions. A possible gap in the literature of quantifying the price elasticity of competition between national governments for business activity is identified. OECD data is analyzed using equations supported by literature and results are evaluated to better understand the elasticity of international location decisions. The results of this study indicate that elasticity varies widely between countries, and countries with smaller economies may face more …

Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai

Senior Honors Theses

The study of priming gained traction in the 1990s when researchers such as John Bargh demonstrated the nonconscious activation of ideas, often through repeated related words or activated schema. Since then, researchers have studied the effects of priming on self-view, achievement, and teamwork. While the concept of priming has just recently begun to be applied to leadership in the workplace, no research has yet been done in finding examples of priming theory in the speeches of well-known leaders. In this study, Ronald Reagan’s persuasive tactics were analyzed and found to use similar methods of repetition and schema used in priming …

Application Of Crisis Communication Theories During The 2019 College Admissions Scandal: Operation Varsity Blues, Rebecca Grach

Senior Honors Theses

Operation Varsity Blues was a federal investigation in 2019 that discovered an enormous college admissions scandal, where wealthy parents were paying to have someone bribe school officials or coaches with the end goal of having their child accepted into an elite university. As the investigation was released, each of the eight universities involved sent out press releases that explained where the university stood regarding the scandal and what they were doing in response. Using the well-establish crisis communication theories of Benoit’s Image Repair Theory (1995) and Coomb’s Situational Crisis Communication Theory (2007), a qualitative content analysis on the communications from …

The Importance Of Business Ethics As A Project Management Professional (Pmp®), James Burrows

Senior Honors Theses

The Project Management Professional (PMP®) certification is the most industry-recognized certification due to the rigorous requirements and credibility of the Project Management Institute (PMI), (Alexander, 2020). PMI requires members and certification holders to abide by the PMI Code of Ethics and Professional Conduct, which prioritizes four main value areas: responsibility, respect, fairness, and honesty (Project Management Institute, 2006). The following research and analysis aim to define each value area by connecting project management methodologies and ethical business dilemmas through each value area’s accompanying subsections.

A Culture Of Contribution-The Hiring, Training, And Retaining Of Passionate Employees: A Disney Perspective, Kimberly Graham

Senior Honors Theses

The company culture of Walt Disney World is renown and worthy of emulation. The underlying culture incorporates servant leadership attributes and encourages the employees to demonstrate these attributes through a commitment to excellence and a desire to serve. It is through hiring, training, and retention techniques that a competitive advantage is garnered, and those in who work for Disney serve as a role model for other companies to follow. Training the Disney way is unique. It is considered a true culture of contribution. By using Disney’s training techniques and commitment to excellence, other companies can see a drastic improvement in …

The Perceived Differences In Employee Engagement Through Multiple Generations In The Workplace: An Hr Perspective, Ashley Dawson

Senior Honors Theses

Generational differences in the workplace are a perceived challenge that can present hidden opportunities. The workplace currently consists of four generations shaped by the political, social, and economic environments that marked their formative years. These generational differences have resulted in differing workplace values. Employee engagement balances productivity in one’s job with enjoyment in one’s work, optimizing both employee satisfaction and organizational outcomes. The key to engaging employees lies in the meaning each employee finds in the work environment and job functions. This paper aims to address whether or not engagement is affected by generational differences in the workplace and how …

The Effects Of Lean Management In Nonprofit Operations, Brandon Diaz

Senior Honors Theses

Many nonprofits desire to serve the segment of society that is helpless or in distress, and this paper seeks to demonstrate that the implementation of Lean management into nonprofit operations aids a nonprofit in accomplishing its vision of service. The goal of this essay is to combine Lean management with nonprofit operations to develop a more sustainable method of managing nonprofit operations. This essay will be written from a Christian point of view, so partnership with the Church will be considered when discussing Lean operations. Lean management is effective in reducing waste and increasing efficiency in nonprofit operations; however, only …

Behavioral Finance For The Individual Investor, Drake Gens

Senior Honors Theses

The Efficient Market Hypothesis (EMH) has been generally accepted in academia despite its well-researched flaws; by understanding how and when markets deviate from efficiency, investors have an opportunity to not only better understand their investing habits, but also possibly generate higher investment returns. Various market anomalies, such as the Value Effect (De Bondt & Thaler, 1985), the Monday Effect (French, 1980), and the January Effect (De Bondt and Thaler, 1958 & 1987), attest to the fact that markets experience periods of deviation from efficiency. Fiévet and Sornette (2016) finding that markets experience inefficiency during periods of significant volatility is confirmed …

Gamification In Retail Brand Loyalty Mobile Applications, Amber Lambie

Senior Honors Theses

Games are a fun way for humans to spend hours effortlessly motivated to complete tasks and achieve goals. Gamification, the process of applying game features to non-game contexts, produces the enjoyable motivation of games outside of games. According to social exchange theory, gamification motivates by adding value to a user’s experience, which inspires action. Companies can use gamification to build relationships with clients and increase sales. Onboarding, fast feedback, points, levels, badges, and community are particularly effective game features for a brand loyalty program within a mobile application (app). Gamification, informed by social exchange theory, can effectively build brand loyalty …

Internet Censorship: An Integrative Review Of Technologies Employed To Limit Access To The Internet, Monitor User Actions, And Their Effects On Culture, Joe Hyland

Senior Honors Theses

The following conducts an integrative review of the current state of Internet Censorship in China, Iran, and Russia, highlights common circumvention technologies (CTs), and analyzes the effects Internet Censorship has on cultures. The author spends a large majority of the paper delineating China’s Internet infrastructure and prevalent Internet Censorship Technologies/Techniques (ICTs), paying particular attention to how the ICTs function at a technical level. The author further analyzes the state of Internet Censorship in both Iran and Russia from a broader perspective to give a better understanding of Internet Censorship around the globe. The author also highlights specific CTs, explaining how …

The Power Of Investing To Alleviate Poverty, Zachary Sicher

Senior Honors Theses

Hundreds of millions of people across the world are affected by extreme poverty each day. At the same time, investing has generated more wealth than anything in the history of the world. Because of the great success of investing in generating wealth, there must be a way for investing to be used to assist in the alleviation of poverty. To examine this possibility, one must consider the root causes of poverty, the reasons for the success of investing, and how poverty is currently being alleviated, to effectively develop a way for investing to be used to help alleviate poverty.

Small Business, Big Change: How Start-Ups Positively Affect The Community Around Them, Kaylee Spears

Senior Honors Theses

Usual measures of success refer commonly to financial means. In a world where success is synonymous with money, small businesses may appear to fall short of the standard. However, these measures do not comprehensively translate to small, family, or start-up companies. Incorrect measurements of success can skew the data when it comes to start-ups and family businesses, but new standards can bring to light just how large an impact small business can make. This thesis seeks to identify better ways to measure success for small businesses through non-financial means, research current examples for relevance, and provide insight for start-ups on …

Payroll Disparity Among Major League Baseball Teams: Building A Competitive Team Despite Limited Resources, Sarah Holtschneider

Senior Honors Theses

There has been an inequality in payroll among Major League Baseball teams for many years that became increasingly evident in the late 1990s. Revenue disparities among teams cause a competitive imbalance for the league and make it harder for small-market teams to compete with large-market teams with much higher payrolls. MLB has attempted to alleviate this disparity, but the implementation of revenue sharing and the competitive balance tax alone is not enough for small-market clubs to build a competitive team. There are a number of ways that small-market clubs can build a competitive team despite limited resources, including employing the …

Dead Men At War: The Ideological Battle Between Karl Marx And Adam Smith, Matthew Beals

Senior Honors Theses

This thesis’s foremost purpose is to illustrate the nature of the intellectual battle waged between Karl Marx and Adam Smith. A detailed summary of each philosopher’s respective ideology is given, as well as an explanation for how such ideologies arose. Furthermore, an illustration of how the writings of Marx and Smith impacted historical events is provided. Ultimately, this thesis seeks to explain the core differences between Marxism and the free market system, and why such differences exhibit a great need for the preservation of liberty.

The Importance Of Business Plan Proficiency To Business School Graduates, Madeline Colclasure

Senior Honors Theses

Small businesses are one of the largest groups of employers in the United States. Success of these businesses is, therefore, very important to the economy at large. Entrepreneurs who write business plans, in general, receive more funding from third parties such as banks and venture capital firms and are more likely to be successful. Entrepreneurs who receive a business education and have the support of a mentor are also more likely to be successful in the long term. Incorporating business planning, and activities such as business plan competitions and building incubators on campus, enhance classroom learning.

Brexit: Viable Options To Avoid Crisis, Samuel Diercks

Senior Honors Theses

Abstract

This paper covers the viable options that the United Kingdom may take to avoid economic and political crisis as they exit the European Union. There are several benefits and detriments to the exit. Some benefits include economic and political freedom from a slowly degrading system and increased options for global expansion. Detriments include loss in Foreign Direct Investment and trade with their larger European Union partners. The options as they exit are to either join the European Economic Area or leave with no deal and set up trade agreements later. This paper draws on recent studies on the effects …

The Future Smart-City: An Analysis Of The Effects Of Global And Technological Innovation On The Evolution Of Economic Systems, Shannon L. Wade

Senior Honors Theses

In 21st century, the current economy is rapidly utilizing globalization to create a vastly different future. With the advent of new technology merging with entrepreneurs who effectively utilize that technology, the economic model is changing. Faster, sleeker, more effective forms of communication and information transfer drive the process of globalization. Production for a single product can happen in multiple countries, companies can operate virtually 24/7 through call centers halfway around the globe, and preliminary smart cities are beginning to emerge to give us a glimpse of the future world. A new category of businesspersons called “prosumers” is emerging and has …

A Critique Of Advertisements For Female Hygiene Products: A Silent Crisis In America, Laura Schulte

Senior Honors Theses

Female hygiene advertisements can be ambiguous due to the intimate nature of menstruation. This can result in a lack of information and invoke the need to hide signals of menstruation. Further, understanding the target audience’s desires and needs is crucial. Just like any other advertisement campaign, the women buying female hygiene products desire to know the benefits of one type over another. Adding an emotive appeal or a creative method to the advertisement is not wrong. This thesis does not suggest for a dull advertisement; however, there is a balance—a campaign designed to care for and inform women while meeting …