Business Commons^™

Overcoming Ethos: How To Give Sport Broadcasters Credibility Who Did Not Play Their Sport At A High Level, Tyler Hill

Senior Honors Theses

A common assumption among viewers of broadcast sports is that broadcasters who have not participated in the sport they are discussing do not have the same credibility as broadcasters who have played Division 1 or professional sports. These broadcasters may not have the same level of ethos, which is known as one of Aristotle’s three pillars of credibility. This thesis examines different approaches to build up credibility among broadcasters who do not have experience as Division 1 or professional athletes. The methodology includes a review of scholarly and popular literature to discover what is known about credibility in sports …

The Driving Impact Of Artificial Intelligence On Global Expansion, Aleksandra Drozd

Senior Honors Theses

The invention and continual growth of artificial intelligence (AI) on the global stage have significantly shaped the world’s economies, governments, societies and their cultures. The new industrial revolution and the subsequent race of the world’s leading powers have led to increased international joint efforts and exchange of information, simultaneously reducing barriers to trade and communication. Meanwhile, emerging technologies deploying AI have led to changes in human behavior and culture and challenged the traditional nation-state model. Although several implications of the proliferation of AI remain unknown, its widening application may be tied with accelerating globalization, referred to interchangeably as global expansion. …

Incorporating Safety Excellence Into Urban Air Mobility (Uam): Insights From Commercial Aviation, Rotorcraft, And Unmanned Aerial Systems (Uas), Seyoung "Evie" Jang

Senior Honors Theses

This paper focused on safety considerations in Urban Air Mobility (UAM) through a cross-industry examination of commercial aviation, rotorcraft, and unmanned aerial systems (UAS). Although UAM promises transformative benefits, there are safety concerns remaining. Based on the Federal Aviation Administration (FAA)’s Concept of Operations (ConOps), the literature review explained the fundamental concepts of UAM. In commercial aviation, regulatory framework, pilot training and certification, vehicle design and maintenance, and emergency response planning are emphasized. For rotorcraft, safety requirements for vertical flight, collision avoidance systems, heliport standards, and weather adaptability are crucial. Leveraging UAS advancements, the study suggested autonomous systems, sense-and-avoid technology, …

The Implications Of Artificial Intelligence On Junior Auditors, Kaye Ragasajo

Senior Honors Theses

The aim of this paper is to explore the evolving intersection of financial statement auditing and artificial intelligence (AI). A timeline of AI adoption in auditing is traced, detailing its impact on audit processes and the contemporary role of junior auditors. Challenges faced by junior auditors are identified, with an emphasis on the potential benefits and ethical concerns surrounding AI integration. Recommendations for adapting to AI's emergence and addressing challenges are provided. The analysis underscores the need for industry-wide collaboration, regulatory adjustments, and the cultivation of digital ethics. As AI continues to reshape auditing, future trends expected within the profession …

The Effects Of Covid-19 On The Mobile Payment Banking System, Sydney Mason

Senior Honors Theses

This study includes an examination of the effect of the Coronavirus (COVID-19) pandemic on electronic payment apps. Ever since the pandemic caused a global shutdown, the banking industry was forced to adjust their usual operations and adopt new technological advancements that would allow for contactless payment. Consumers, worried about contracting the virus through the physical exchange of currency, resorted to utilizing payment apps. This contributed to the increase in electronic payment usage. This research addresses the effect of COVID-19 on three different electronic payment apps, Venmo, PayPal, and Zelle. A comparative longitudinal analysis shows the increase in total transactions from …

From Space To Ground Zero: The Application Of Geographic Information Systems And Rocket Cargo Transportation To Disaster Management Operations, Sarah Stout

Senior Honors Theses

This paper provides an overview of the application of space-based technologies, specifically Geographic Information Systems (GIS) technology and rocket cargo launches, to disaster management operations. GIS links data from satellites, remote sensing, and other sources to dashboards, allowing relief teams to monitor relevant demographic, environmental, and disaster details. This information supports multiple aspects of planning and decision-making in the preparedness, response, and relief stages of the disaster management cycle. Rocket cargo transportation, an emerging method of shipping supplies, will allow for supplies to be shipped anywhere in the world in under twenty-four hours. This can be used in a future …

Fringe Lending: The Case For A National Minimum Standard, Don Loos

Senior Honors Theses

In the American financial sector, the liberalization of usury laws and legal complexity has allowed for controversial fringe financial products to become widely available. Payday loans, car title loans, and short-term, high-interest installment loans, also referred to as fringe loans, have often been classified as “predatory” and unconscionable. The central question in this controversy is whether increased regulation of fringe loans, or their complete prohibition, is effective to protect consumers from a harmful cycle of debt, or whether regulation will cause more harm than good. Since state legislation is ineffective to limit the negative externalities associated with fringe loans, a …

The Development Of A Social Media Strategy For The Wilkes-Barre Scranton Knights, Natalie Ritter

Senior Honors Theses

In this thesis, an examination is conducted on the design, development, process, and execution of a social media strategy for the Wilkes-Barre Scranton Knights, a junior hockey team composed of 16-20 year old players based in Scranton, Pennsylvania. The strategy takes into consideration not only the extraordinary role that social media can play in the success of a team’s overall development and marketing plan, but also the team’s specific mission and objectives as well as the intricacies that come with media within the sports industry. An in-depth literature review discusses the importance of a social media strategy and how an …

Humanitarian Aid Worker Retention: Is General Motivation Theory Enough?, Gabriella Lee

Senior Honors Theses

In the socially impactful realm of humanitarian business, job dissatisfaction has led to high turnover and low retention, causing many organizations to struggle and sometimes fail. To increase motivation and satisfaction, the differences between general motivation theories and common humanitarian motivations should be analyzed. These analyses can then be applied to increase retention. While most general motivation theories like Maslow’s Hierarchy of Needs point to internal or personal needs being met, humanitarian employees are mainly motivated altruistically. Therefore, this research will demonstrate that altruistic motivations have a greater role in humanitarian retention than traditional motivation theories. Existing human resource policies …

The Fallacy Of Auditor Independence And A Possible Solution, Harrison Hall

Senior Honors Theses

The goal of this paper is to analyze present research for the importance of independence to the auditing profession, determine the greatest threats to auditor independence today, the problems these threats have caused and to explore a possible solution to these problems. For many years, audit professionals have been considered the gatekeepers of the public market. Since the passing of the Securities Acts in the 1930’s, the structure of the privatized audit industry has made it incredibly difficult for auditors to remain independent from their clients. Client fees, the rise of non-audit services and the complexity of audit-client relationships pose …

Money Laundering In The United States: A Review Of Current Regulations And Threats, Grace Hutchinson

Senior Honors Theses

Money laundering is the act of hiding illegally obtained money in the financial system. There are three stages of money laundering: placing, layering, and integration. In the United States, the Bank Secrecy Act, monitored by the Financial Crimes Enforcement Network (FinCEN), requires companies to establish an anti-money laundering (AML) compliance program and to exercise customer due diligence as preventative measures. The US government can detect money laundering through Suspicious Activity Reports, Currency Transaction Reports, and whistleblower tips. However, AML threats and vulnerabilities such as Professional Money Launderers, cryptocurrency, and the global art market allow criminals to continue to launder money …

The Impact Of Government Subsidies On Ev Manufacturers, Connor Quinton

Senior Honors Theses

Government subsidies play a pivotal role in shaping the landscape of the electric vehicle (EV) industry in the United States. This research delves into the relationship between government support and the financial performance of EV manufacturers. This research aims to examine financial statements and market data to analyze the impact of government subsidies and incentives influence the revenue of EV manufacturers to provide a comprehensive understanding of the economic aspects of these policies on both individual companies and the EV sector as a whole. Beyond the financial aspects, this study will also address the ethical considerations associated with government support …

Blockchain Voting Machines: An Approach To Election Security, Zane Taylor Hollandsworth

Senior Honors Theses

Blockchain is a popular technology that has found itself as the proposed solution to a variety of technological problems. In the case of voting machines, blockchain seems to show promise based on its unique attributes of immutability and decentralization. Reviewing the state of current voting machines, there is a displayed lack of support for direct-recording electronic (DRE) voting machines in the general population due to the many controversies. By looking into the functionality of proposed blockchain systems and creating an implementation to test the functionality of a blockchain voting system while taking the data on voting machines into consideration, it …

Antitrust For Dominant Digital Platforms: An Alternative To The Monopoly Power Standard To Restore Competition, Jordan Ramsey

Senior Honors Theses

Antitrust law is meant to promote competition by prohibiting anticompetitive business practices such as mergers and acquisitions as well as exclusionary conduct. Judicial interpretation of antitrust law has allowed dominant digital platforms to undertake anticompetitive actions without prosecution. The Sherman Antitrust Act should be amended to remove the monopoly power standard that allows firms to engage in anticompetitive conduct as long as the conduct does not create or uphold monopoly power. The amendment would make anticompetitive conduct illegal regardless of monopoly power, as long as six proof requirements are met. This would result in lessened market concentration, which would benefit …

Understanding Romania's Poverty: A Historical Overview Of Economics And Politics And Their Implications On Poverty Today, Benjamin Bucur

Senior Honors Theses

Romania is a country with a high-income economy that is experiencing considerable growth following its economic reforms of earlier decades. With growth, tendencies for an unequal society are prevalent. Therefore, appropriate economic policies that are specifically targeted toward bottlenecks are essential. This thesis seeks to outline the major types of poverty in Romania while also offering actionable entrepreneurial and educational insights that practically combat poverty at its roots.

Business Viability & Communication Potential Of Modern Education Models, Santiago Frank

Senior Honors Theses

The COVID-19 pandemic has impacted the education sector at large. This study aims to investigate which current education model best balances the sub-criteria of business viability and communication efficacy in the milieu of our modern context. In this study, five education models have been studied in order to uncover their performance in these two sub-criteria. Each model is analyzed in terms of its objective performance. The results reveal that in-person education provides slightly better scores for communication efficacy as well as much higher student and faculty satisfaction, while online education is incredibly economically viable. While the data is unclear, in …

The Rapid Increase Of Ransomware Attacks Over The 21st Century And Mitigation Strategies To Prevent Them From Arising, Sanjay Jacob

Senior Honors Theses

Cyber-attacks have continued to become more common throughout the past century as more people are exposed to the Internet. Every year, various studies, reports, and scholarly research is done to emphasis the rapid increase of attacks. In this honors thesis, the student sought to gather further information about the rise of ransomware attacks, various cyber threats, discuss the psychological manipulation that exist, and provided the reader with an ethical complement of cyber-attacks. Additionally, case studies from previous research have been analyzed and mitigation strategies have been explained to provide the reader with practical application. This research emphasizes in on key …

Artificial Intelligent Enabled Supply Chains As A Competitive Advantage, Nathan Adato

Senior Honors Theses

The focus of this paper is on the topics of artificial intelligence and supply chain management and how artificial intelligence-enabled supply chains provide organizations with competitive advantages. The supply chain’s adoption of data collection technologies as part of digital transformation and movements of industry 4.0 creates a strong foundation for artificial intelligence analytics. Artificial intelligence has three branches sensing and interacting, decision-making, and learning. Each branch uses its algorithms and serves a different purpose for the business. Artificial intelligence-enabled supply chains create unique, inimitable competitive advantages that fit Michael Porter’s five forces.

Tracking The Donor Dollar: A Critical Examination Of Ngo Impact, Joshua Werth

Senior Honors Theses

Non-governmental organizations (NGOs) comprise the backbone of civilization. Whether intended or not, governments fail to improve social situations, financial standings, and spirituality comprehensively. NGOs attempt to cover these areas. From Angola to Zambia, countless NGOs exist around the world; however, many fail due to a misplaced focus internally on the annual donations received rather than externally on the disenfranchised. Additionally, even if NGOs manage to stay afloat, they will need help procuring funds and then distributing those resources with the most effective impact for the impoverished. The honors thesis proposed will attempt to determine more effective impact measurements for NGOs, …

And The Oscar Goes To... Tiktok, Dawson Bley

Senior Honors Theses

Companies have been forced to take note of the emerging social media app, TikTok, which has attracted more than a billion users to its platform and invited businesses into an uncharted market ready to be exploited. By seeking to understand and employ the unique features which have led to TikTok’s far-reaching success, many companies can similarly improve their position. In particular, traditional movie companies, which have recently suffered blows at the box office due to factors such as competition with online streaming, could benefit from an analysis of this tech to restore lost engagement and revenue. Specifically, how can the …

Legitimate Business As Mission Ventures And Effective Witness, Summer Rogers

Senior Honors Theses

This thesis discusses the practice of missionaries creating cover businesses solely for visa purposes, which brings a dishonest presence and harms the ministry. In contrast, Business as Mission (BAM) is a strategic business model to bring the gospel overseas through social, economic, and spiritual impact. Through a literature review, best practices for legitimate BAM ventures are explored based on studies done by BAM professionals and experts. Research shows that Christian businesspeople can establish an authentic image and credible witness through BAM businesses that are integrated into the local community, generate a profit, and incorporate biblical principles into business operations. BAM …

Sports Leagues And Organizations’ Financial Recovery From The Covid-19 Pandemic, Matthew Quackenbos

Senior Honors Theses

The COVID-19 pandemic in 2020 caused a global shutdown that immediately stopped all revenue of hosting sporting events for sports leagues. This resulted in a financial struggle for these leagues and organizations that they had to work to overcome. Using public access to financial statements and records, this report examines the financial impact of the COVID-19 pandemic on sports leagues and organizations and how they were able to recover in the years following the pandemic.

Analyzing The Value, Function, And Regulation Of Cryptocurrency, Joshua Ide

Senior Honors Theses

Cryptocurrency is an emerging asset in the financial field designed to act as an alternative medium of exchange to fiat currency. The researcher explores the value, function, and regulation of cryptocurrency to explain the complex system and provide insight into the asset’s prospects. The conclusion indicates that cryptocurrency has a wide variety of uses beyond traditional currency transactions. It also indicates that the recent downturn in the cryptocurrency market is correlated to the drop in the stock market that began in 2021 and is prolonged by economists’ fears of a recession in 2023. Future research should monitor whether the cryptocurrency …

Women: Radically Glorified, Oppressed, Or Set Free?, Easton Finger

Senior Honors Theses

A woman’s identity in society has often been debated, starting from the beginning of time. The answer to this identity question has been sought in systems ranging from oppression, slavery, radical feminism, and over-exaltation of power. This thesis suggests that the value of women and their role is not found in those systems but in the knowledge of their Creator. Two questions will be posed, including how women’s identity has been previously defined and can a woman’s identity be found in her Creator God. The history of women in biblical times will be reviewed, as well as how Christ valued …

Cross-Cultural Managerial Behavior – A Comparative Study Between The Republic Of Korea And The United States Of America, Colson Richter

Senior Honors Theses

Among the many trade partners the United States engages with, the Republic of Korea is the nation’s seventh largest trading partner – exchanging over $154.9 Billion in 2020 (USTR, 2021). Despite this strong economic relationship between these two nations, the cultural distance that these societies have is one of the largest within anthropological academia (Hofstede, 2017). This reality creates the need for a solid framework of a management-focused, cultural understanding between these two countries.

In this study, academic literature will be collected and reviewed to lend insight into particular areas of culture that an American and Korean perspective would be …

The Impact Of Digital Media In Real Estate, Carley Dehnisch

Senior Honors Theses

For decades, the real estate industry has relied heavily on traditional marketing methods such as print advertising and cold calling. Although these traditional methods are still used within the industry today, the expansion of the internet over the past few decades has resulted in agents shifting away from older school marketing techniques to digital methods of marketing. This thesis will examine several digital methods of advertising such as social media marketing, email marketing campaigns, web design, and video production. In addition, this thesis will explain why these are the most effective marketing tools and necessary for real estate agents to …

The Intersection Of Digital Communication & Non-Profit Organizations, Aliyah Burton

Senior Honors Theses

Non-profit organizations are actively addressing prevalent issues in society, seeking to benefit the public and those in need through various forms of intervention and programming. Non-profits have unique leadership and culture, requiring models of communication that fit these unique qualities. Communication is vital to the success of non-profits, particularly in a digital age. This thesis synthesizes the current research on non-profit culture and leadership with data on donor trends, online giving, social media practices, and more points of interest for non-profits when it comes to digital communication. Additionally, a connection is made between strong digital communication strategies and ongoing donor …

The Threat Of Communism To Judeo-Christian Tradition And How To Stop It, Vittoria D'Addesi

Senior Honors Theses

Judeo-Christian tradition is what has made America great. Today, the biggest threat to Judeo-Christian values in the United States is the rise of communism. This threat stems from the large-scale decline in the percentage of the American population who adheres to a biblical worldview. A biblical worldview is the moral foundation for Judeo-Christian tradition, so without a dominant biblical worldview, Judeo-Christian tradition cannot survive. There are two parts to the stopping the spread of communism. First, a biblical worldview must be restored to America. Second, capitalism must be upheld because it is the only economic system with which a biblical …

Disney's Strategic Marketing Tactics For Children Ages 2-10, Sydney Geist

Senior Honors Theses

One of the many ways Disney is a successful organization is because of the effective use of marketing. For Disney to be able to have effective marketing tactics within the entire target audience, market segmentation must take place. A prevalent segment within Disney’s target market is children ages 2-10. There are differences in emotional maturity and interests throughout this age range which requires Disney to start the process of segmentation. Many factors that encompass the process of segmentation are attitudes, interests, and opinions that define this segment. These factors also need to be taken into consideration when marketing to parents …

Sacred Business: Outlining Business As Mission For The Fulfillment Of The Great Commission, Eli Jackson

Senior Honors Theses

Business as Mission (BAM) is the operation of a for-profit business located in a cross-cultural setting and aimed toward the fulfillment of the great commission. This definition reveals four key success factors for BAM: support, financial and otherwise, for both the business and the missionaries; the ability to gain access to cross-cultural settings; the opportunity to advance the gospel; and the requirement of managing both missional and business goals. Examining each of these areas, along with the historical effectiveness of BAM, reveals that BAM is an efficient and effective missional strategy, which should be used to see the Great Commission …