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Full-Text Articles in Business
Social Media In Experiential Marketing, Miyosha Biggs
Social Media In Experiential Marketing, Miyosha Biggs
Hospitality Graduate Student Scholarship
Through targeted tourism-related practices, the hospitality industry has been able to grow broadly over time. It has also been able to accommodate each new generation of tourists seeking unique experiences on a global level. To do so, the industry continues to successfully leverage technological advancements and improvements in business practices and experiential marketing efforts. All of which has helped the industry maintain both stability and sustainability. A significant advancement in particular involves the personalization of preferences instigated by consumers themselves, who by making such decisions become even more informed, and confident patrons, users, and customers. Much of the latter is …
Effects On Hotel Customer Service Based On Growth In Technology, Chelsea M. Temple
Effects On Hotel Customer Service Based On Growth In Technology, Chelsea M. Temple
Senior Capstone Projects
This study will be concentrating on the effects of technology on customer service quality in the hotel industry. The purpose of this research is to measure the satisfaction of the guests based on the growth in technology in a hospitable setting. The customer guest satisfaction ratings and responses for this research will be based on a pilot study conducted by convenience sampling. The participants in this study are guests that have visited one of the top hotel chains in the world. The method of convenience sampling is used due to the opportune surveys that are sent to guests inquiring their …
Hybrid Graduate Education: Assessing Student Comfort With Technology Interventions, Martin Sivula
Hybrid Graduate Education: Assessing Student Comfort With Technology Interventions, Martin Sivula
Technology
This pilot study examines a cohort of fourteen, doctoral, graduate students over the last year and one-half of their hybrid (both face-to-face and on-line) program. This study’s purpose was to determine their level of comfort with the new technologies (Web 2.0 software) both before and after intended learning interventions. Several theoretical models concerning technology users’ preferences, attitudes, tasks, Task-Technology Fit (TTF), and student engagement provided frameworks for a conceptual model for the eventual course design, assignments, and learning interventions (Hersey & Blanchard, 1977; Davis, 1986; Davis et al., 1989; Goodhue & Thompson, 1995; Zigurs & Buckland, 1998; Kearsley & Shneiderman, …