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Full-Text Articles in Business

General Mental Ability And Goal Type As Antecedents Of Recurrent Adaptive Task Performance, Michael D. Howe Jan 2019

General Mental Ability And Goal Type As Antecedents Of Recurrent Adaptive Task Performance, Michael D. Howe

Management Publications

Even though considerable work has demonstrated a robust positive relationship between general mental ability (GMA) and task performance, recent work indicates that the expected relationship may not hold in the context of adaptive performance. By integrating the concept of choking, or performing worse than expected, with goal theory, the present work advances a theoretical framework aimed at furthering our understanding of how and when GMA is most likely to meaningfully impact performance. Drawing on this perspective, we propose that the relationship between GMA and adaptive performance is uniquely dependent on the type of goal individuals are striving to achieve. Additionally ...


An Analysis Of Classroom Collusion Using Latent Dirichlet Allocation, Charles B. Shrader, Sue P. Ravenscroft, Jeffrey Kaufmann Nov 2018

An Analysis Of Classroom Collusion Using Latent Dirichlet Allocation, Charles B. Shrader, Sue P. Ravenscroft, Jeffrey Kaufmann

Management Conference Papers, Posters and Proceedings

In this study, we use Latent Dirichlet Allocation to explore the reflections of students who faced a demanding classroom challenge, to which some responded by colluding. Our five-topic LDA solution describes the cheating event in terms of the nature of the course assignment itself, teams as a resource and support mechanism, the repercussions of cheating, and differences between majors or course tracks. The most relevant topics were the differences between the tracks and the repercussions of cheating. Teams and teammates also play a large role in the students’ reflections. We conclude with the implications of these topics in future research.


Political Advertising Saturation In The 2016 Iowa Caucuses, Jay Newell Sep 2018

Political Advertising Saturation In The 2016 Iowa Caucuses, Jay Newell

Journalism Publications

Allocating the optimum amount of campaign resources to advertising is a critical question for political managers. This research presents the case of the 2016 Iowa Caucuses, in which over $46 million of broadcast television advertising was purchased on behalf of 21 Republican and Democratic candidates and run in eight media markets over 9 months. Using Federal Communication Commission (FCC)-derived data from more than 3,700 political advertising contracts, and responses to two waves of surveys among Iowa voters, this research considers the connection between advertising weight (adspend) and political outcomes in a media-saturated campaign. In contrast to some earlier ...


Techno-Optimism And Farmers’ Attitudes Toward Climate Change Adaptation, Maaz Gardezi, J. Gordon Arbuckle Aug 2018

Techno-Optimism And Farmers’ Attitudes Toward Climate Change Adaptation, Maaz Gardezi, J. Gordon Arbuckle

Sociology Publications

In industrialized societies, techno-optimism is a belief that human ingenuity, through improved science and technology, will ultimately provide remedies to most current and future threats to human well-being, such as diseases, climate change, and poverty. Here we examine: (1) whether techno-optimism is found among Midwestern corn and soybean farmers and (2) how this confidence in human ingenuity influences their support for climate change adaptation. By examining data from a survey of nearly 5000 grain farmers in the Midwestern U.S., we found that greater techno-optimism can reduce farmers’ support for climate change adaptation and increase their propensity to express a ...


Global And Entrepreneurial Perspectives For Enhancing Retailing Education: Development Of A Hybrid Graduate Course Focused On U.S. And Indian Small Businesses., Ann M. Fiore, Jessica L. Hurst, Linda S. Niehm, Telin Chung, Elena E. Karpova, Amrut Sadachar, Sanjukta Pookulangara, Danielle S. Testa Aug 2018

Global And Entrepreneurial Perspectives For Enhancing Retailing Education: Development Of A Hybrid Graduate Course Focused On U.S. And Indian Small Businesses., Ann M. Fiore, Jessica L. Hurst, Linda S. Niehm, Telin Chung, Elena E. Karpova, Amrut Sadachar, Sanjukta Pookulangara, Danielle S. Testa

Apparel, Events and Hospitality Management Publications

This paper provides an approach, based on global and entrepreneurial perspectives, to enhance retailing education. The approach was operationalized through a hybrid graduate course, co-taught by U.S. and Indian faculty members, which focused on engaging Bloom's higher order cognitive skills in learning about the operation of small retail businesses in U.S. and Indian cultural contexts. The courseincluded interactive learning modules, learning activities, and a student service-learning project. The project required the application of module content in the development of business enhancement plans for small retail businesses and in assessing the plans applicability to small businesses in ...


The New Age Of Customer Impatience: An Agenda For Reawakening Logistics Customer Service Research, Patricia J. Daugherty, Yemisi Bolumole, Scott J. Grawe Jul 2018

The New Age Of Customer Impatience: An Agenda For Reawakening Logistics Customer Service Research, Patricia J. Daugherty, Yemisi Bolumole, Scott J. Grawe

Supply Chain and Information Systems Publications

Purpose The purpose of this paper is to shed light on the body of logistics customer service (LCS) research published in leading logistics journals from 1990 to 2017. Specifically, the paper presents a call to arms for logistics and supply chain researchers to address new and emerging issues impacting customer service in the age of omnichannel and e-commerce retailing.

Design/methodology/approach The authors reviewed academic journals to identify articles focusing on LCS from 1990 through 2017. The authors noted trends in academic research activity/focus and supplemented the findings by examining more recent trends covered in trade publication articles ...


Can Banks Placate Knowledgeable Depositors By Offering Higher Interest Rates During A Banking Crisis?, Glenn Boyle, Roger D. Stover, Amrit Tiwana, Oleksandr Zhylyevskyy Apr 2018

Can Banks Placate Knowledgeable Depositors By Offering Higher Interest Rates During A Banking Crisis?, Glenn Boyle, Roger D. Stover, Amrit Tiwana, Oleksandr Zhylyevskyy

Economics Working Papers

Using a conjoint analysis of 417 finance professionals from six countries, we find no evidence that higher interest rates cause knowledgeable depositors to moderate their withdrawals during a banking crisis. In fact, intended withdrawals are positively correlated with expected interest rate changes. After accounting for endogeneity, this relationship disappears, consistent with the attractiveness of higher returns being offset by increased doubts about bank solvency. The withdrawal decisions of finance professionals are also independent of their personal characteristics, but they appear to place considerable store on deposit insurance generosity and the presence of a formal insurance fund.


Do State Marginal Tax Rates Lower State Labor Productivity?, Joseph E. Mcphail, Peter F. Orazem, Rajesh Singh, Rick Stammer Apr 2018

Do State Marginal Tax Rates Lower State Labor Productivity?, Joseph E. Mcphail, Peter F. Orazem, Rajesh Singh, Rick Stammer

Economics Working Papers

There are substantial differences in output per job across states that have persisted over time. This study demonstrates that in the context of a neoclassical growth model, differences in marginal tax rates on income from capital investment, capital ownership, and consumption will lead to persistent differences in labor productivity across states. Conversely, taxes on wages will not alter labor productivity. These theoretical predictions are supported by data on state marginal tax rates and output per job over the 1981- 2015 sample period. Over that period, the mix of state marginal tax rates lower labor productivity by an average of 15 ...


A New Methodological Frontier In Entrepreneurship Research: Big Data Studies, Andreas Schwab, Zhu Zhang Feb 2018

A New Methodological Frontier In Entrepreneurship Research: Big Data Studies, Andreas Schwab, Zhu Zhang

Management Publications

The emergence of 'big data' and related analytic techniques are creating opportunities to advance empirical entrepreneurship theory and practice. This editorial focuses on the implications for the design and execution of empirical studies. It offers guidance on how to navigate related methodological challenges and outlines what editors, professional associations, research-method teachers and administrators can do to enable high-quality big data research.


Automation Of Prospective Statistical Process Control Chart Method For Early Detection Of Outbreaks, Santhi Buddabathini Jan 2018

Automation Of Prospective Statistical Process Control Chart Method For Early Detection Of Outbreaks, Santhi Buddabathini

Creative Components

The main objective of this research is to predict the outbreaks in swine production units and optimize the business process by automating the early prediction of outbreaks for all the production systems in the swine farms. The early detection of outbreaks can be done by using a prospective Statistical process control method which can use any statistical process control charts (SPC) like Shewhart charts (i.e. X-Bar charts and Individual-X charts) and so on. However, the requirement here is to detect small shifts in the process mean over time. So, using Exponential Weighted Moving Averages to produce the SPC chart ...


The Amorphous Nature Of Agile: No One Size Fits All, Joey F. George, Kevin Scheibe, Anthony M. Townsend, Brian Mennecke Jan 2018

The Amorphous Nature Of Agile: No One Size Fits All, Joey F. George, Kevin Scheibe, Anthony M. Townsend, Brian Mennecke

Supply Chain and Information Systems Publications

Purpose: This paper investigates the extent to which newly agile organizations followed 2001’s Agile Manifesto, especially in terms of the 12 principles of the agile approach, as included in the Manifesto.

Design/methodology/approach: The authors conducted in-depth case studies of groups in three large business organizations that had recently adopted agile. Two researchers spent one day at each site, attending daily standups and conducting interviews with managers, developers and customers.

Findings: Across the three organizations, developers were faithful to two agile principles: the primacy of delivering valuable software continually, and regular reflections on the process with an eye ...


Transforming Usury Into Finance: Financialization And The Ethics Of Debt, Kate Padgett-Walsh Jan 2018

Transforming Usury Into Finance: Financialization And The Ethics Of Debt, Kate Padgett-Walsh

Philosophy and Religious Studies Publications

This article examines the conceptual transformation of what was once considered usury into finance. To counter traditional arguments that usury was exploitative and unnatural, early modern theorists reconceptualized debt as a form of investment for both borrowers and lenders. Today, this ethical justification of debt as an investment underlies the rhetoric of finance and financialization. Close examination of the realities of contemporary financialized debt, however, reveal that much of this rhetoric is misleading and false. While the rhetoric of finance is unrelentingly oriented toward the future, the lived reality of debt is one of being constrained and haunted by the ...


Modeling Structural Selection In Disaggregated Event Data, Olga Chyzh, Mark David Nieman, Douglas M. Gibler Jan 2018

Modeling Structural Selection In Disaggregated Event Data, Olga Chyzh, Mark David Nieman, Douglas M. Gibler

Statistics Preprints

Growing availability of disaggregated data, such as data on activity of subnational groups (e.g. protest campaigns, insurgents, terrorist groups, political parties or movements), has raised new types of theoretical and statistical challenges. In particular, rather than random, the observability and availability of disaggregated data are often a function of specific structural processes—an issue we refer to as structural selection. For example, domestic terrorist attacks or protester violence are conditional on the formation of domestic terrorist groups or protester movements in the first place. As a result, analytical inferences derived from subnational or other types of disaggregated data may ...


Customers’ Perceptions Of Service Quality, Using An Online Reservation System, And Online Reviews Affecting Intention To Use The System To Book A Hotel Room, Mai Wu Jan 2018

Customers’ Perceptions Of Service Quality, Using An Online Reservation System, And Online Reviews Affecting Intention To Use The System To Book A Hotel Room, Mai Wu

Graduate Theses and Dissertations

Information technology transforms the way hospitality organizations do business. There are many areas during the hotel booking process that create moments of satisfaction or dissatisfaction for customers. One of these areas is the ease of utilization of a hotel’s online reservation system.

It is important for hotel companies to ensure appropriate service is provided to customers and creates a positive customer experience; therefore, accurate and timely reservations are essential. The internet enables hotel customers to take full advantage of the immense amount of information available while they are booking a hotel online. According to Castro and Custodio (2016), a ...


Why U.S. Consumers Buy Sustainable Cotton Made Collegiate Apparel? A Study Of The Key Determinants, Jenisha Gerard, Alison Dephillips, Mohan Li, Jing Sun, Ting Chi Jan 2018

Why U.S. Consumers Buy Sustainable Cotton Made Collegiate Apparel? A Study Of The Key Determinants, Jenisha Gerard, Alison Dephillips, Mohan Li, Jing Sun, Ting Chi

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

sustainable cotton, collegiate apparel, U.S. consumers


Developing A Scale To Measure Problems In Finding A Good Fit, Eonyou Shin, Te-Lin Chung, Mary Lynn Damhorst, Daniel W. Russell Jan 2018

Developing A Scale To Measure Problems In Finding A Good Fit, Eonyou Shin, Te-Lin Chung, Mary Lynn Damhorst, Daniel W. Russell

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this study was to develop a scale for measuring perceived PFGF. This research conceptualized problems of finding a good fit (PFGF) as a consumer's generalized perception of fit problems based on prior experience with physical, aesthetic, and functional aspects of clothing. Scale development took place through item generation, preliminary tests of reliability and validity, and final scale validation. This study contributes to the literature of consumer fit perceptions by developing a scale to assess perceived PFGF that may be a key factor influencing multiple apparel shopping behaviors, such as returning unsatisfactory products and online shopping conversion ...


The Effects Of Country-Of-Origin And Attitude Functions On Luxury Brand Purchase, Katherine Williams, Eunjoo Cho, Kathleen R. Smith Jan 2018

The Effects Of Country-Of-Origin And Attitude Functions On Luxury Brand Purchase, Katherine Williams, Eunjoo Cho, Kathleen R. Smith

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this study was to examine the effects of country-of-origin on young consumers’ attitude and luxury brand purchase intentions. This study extends the “Functional Theories of Attitudes” by adding materialistic function to social-adjustive, value-expressive, hedonic, and utilitarian functions. A total of 418 online survey responses were used to test the proposed model. Results identified the utilitarian function was not reliable, but materialistic function was a reliable construct. Results found that attitude is a multidimensional construct consisting of social-adjustive, value-expressive, materialistic, and hedonic functions. Country-of-origin positively influenced attitude toward luxury brand, which positively influenced luxury brand purchase intentions. Further ...


Carrot Or Stick? Examination Of The Role Of Buyers’ Coercive And Reward Power On Suppliers Job Satisfaction And Turnover Intention, Md. Rafiqul Islam Rana, Jung Ha-Brookshire Jan 2018

Carrot Or Stick? Examination Of The Role Of Buyers’ Coercive And Reward Power On Suppliers Job Satisfaction And Turnover Intention, Md. Rafiqul Islam Rana, Jung Ha-Brookshire

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The relationship between a buyer and a supplier in a global sourcing setting can be discussed in terms of influence and control. Buyers make demands of suppliers and suppliers comply. The power influence of foreign buyers on the suppliers’ job satisfaction and turnover intention has been examined quantitatively for the first time in this study. Buyers use different types of reward power, such as future order promise or best supplier award nomination, or coercive power, such as order cancellation, chargebacks, or air shipments at factory’s cost, to make suppliers follow their wish. In this study, buyers’ reward power seemed ...


Technical And Scale Efficiency Of Chinese Apparel Firms, Baolu Wang, Theodoros Skevas Jan 2018

Technical And Scale Efficiency Of Chinese Apparel Firms, Baolu Wang, Theodoros Skevas

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This paper aimed at assessing the recent technical efficiency and scale efficiency of Chinese T&A firms. The findings showed that the T&A firms in sample had fairly high technical efficiency, meanwhile they have a remarkably high scale efficiency. This is contrary with Ye and Zhou’s (2013) research, though, still suggested that Chinese T&A firms would set increasing TE as the priority and pay more attention to the utilization of resources, or technology updates, rather than increasing production scale. Moreover, the difference on TE between firm categories warned that Men’s wear and Sportswear firms may need ...


The Preference For The Aesthetic Middle: A Perceived Risks Based Explanation, Alina Braun, Veena Chattaraman Jan 2018

The Preference For The Aesthetic Middle: A Perceived Risks Based Explanation, Alina Braun, Veena Chattaraman

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This research provides a psychological explanation for the preference for products with designs closer to the aesthetic middle.


The Rise Of Athleisure And Its Impact On Lululemon, Shelby Smith, Mollye Ownby, Youn-Kyung Kim Jan 2018

The Rise Of Athleisure And Its Impact On Lululemon, Shelby Smith, Mollye Ownby, Youn-Kyung Kim

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Over the last several years, there has been a rise in athleisure, defined as “a fusion of performance clothing and leisurewear” (Hahnel, 2017, p. 1). This trend reflects increasing popularity of casual, comfortable clothing designed to be suitable for both exercise and everyday wear. lululemon, a Canadian athletic apparel retailer, is one of the first retailers to offer these athleisure products that are not only high quality but also stylish. As the trend of athleisure has grown, so has Lululemon’s competition. More and more retailers are emerging with similar designs and products that are half the cost of lululemon ...


A Sizing System For Big & Tall: Comparison Between Proportional Sizing System And Linear Regression Model Approach, Su-Jeong Hwang Shin, Hyo Jung (Julie) Chang, Cynthia L. Istook Jan 2018

A Sizing System For Big & Tall: Comparison Between Proportional Sizing System And Linear Regression Model Approach, Su-Jeong Hwang Shin, Hyo Jung (Julie) Chang, Cynthia L. Istook

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This study aimed to identify applicable sizing systems for big and tall men by examining current menswear sizing systems. A cluster analysis, a linear regression, and t-test with fit comparison plots were employed to test two dominant approaches of sizing systems: 1) a size chart based on proportions of a sampling distribution of means in normal distribution, which is the most common approach of sizing in the apparel industry; and 2) a size chart developed with a liner regression model. Body dimensions from a total of 301 big and tall men height over 71.5 inches and weight over 215 ...


The New Face Of Retailing: The Impact Of The Small, Inventory-Free Store Experience On Brand Equity And Ordering Behavior, Kelcie Slaton, Danielle Testa, Sonia Bakhshian, Shantell Reid, Ann Marie Fiore Jan 2018

The New Face Of Retailing: The Impact Of The Small, Inventory-Free Store Experience On Brand Equity And Ordering Behavior, Kelcie Slaton, Danielle Testa, Sonia Bakhshian, Shantell Reid, Ann Marie Fiore

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In an era of change in the retail industry, Nordstrom has opened a new, small, inventory-free retail store that has the potential to transform the face of retailing by offering a new lifestyle experience-oriented format.Nordstrom Local presents a new retail format that revolutionizes retailing by providing a consumer-centric offering that does not concentrate on product sales revenue of the location, but instead prioritizes factors impacting consumer-based brand equityelements (e.g., brand love, respect, loyalty) for Nordstrom.The authors proposed a new conceptual model with relationships between consumer experience, consumer-based brand equity elements (brand personality, satisfaction, love, respect, loyalty), and ...


I Promise This Is My Favorite Brand! A Digital Ethnography Of The Person-As-Brand As Expressed In Sponsored, Affiliate, And Non-Sponsored Beauty Videos On Youtube, Hannah Upole, Katie Baker-Jones Jan 2018

I Promise This Is My Favorite Brand! A Digital Ethnography Of The Person-As-Brand As Expressed In Sponsored, Affiliate, And Non-Sponsored Beauty Videos On Youtube, Hannah Upole, Katie Baker-Jones

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This digital ethnographic study explored branding principles as portrayed in sponsored, affiliate, and non-sponsored video content created by three YouTube beauty influencers. Utilizing Aaker's (1996) model of brand identity, suggestions for how digital influencers can effectively expand their presence through monetization activities with brands, as well as keep their standing in a digital community, are explored.


How Does Price And Familiarity Of A Smartwatch Brand Affect Consumers’ Perception Of Quality, Risk, Value For Money, Brand Image And Purchase Intention? A Value-Based View, Bharath Ramkumar, Yuli Liang Jan 2018

How Does Price And Familiarity Of A Smartwatch Brand Affect Consumers’ Perception Of Quality, Risk, Value For Money, Brand Image And Purchase Intention? A Value-Based View, Bharath Ramkumar, Yuli Liang

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In a world where infusion of technology into everyday life is no more a fantasy, but a reality, smartwatches are becoming a ubiquitous part of consumers’ attire serving different functions for different aspects of life from work to workout. Since smartwatches have been identified by prior research as being both a technology and fashion related product, research in this arena of consumption has garnered increasing attention. This study tests the impact of price (low, medium and high) and familiarity of brand (well-known and unknown) on consumer perception of risk, quality, value for money, brand image and purchase intention of these ...


Telepresence And Aesthetic Experiences On Online Stores: A Brand-Website Image Congruence Perspective, Wi-Suk Kwon, Hyejeong Kim Jan 2018

Telepresence And Aesthetic Experiences On Online Stores: A Brand-Website Image Congruence Perspective, Wi-Suk Kwon, Hyejeong Kim

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Multichannel integration has often been studied from operational perspectives, with much less attention paid on the symbolic image aspect of channel integration. Based on the integration of schema and congruity theory, this study demonstrates the importance of seamless channel integration from a symbolic image congruence perspective, using data from an online survey with 458 female consumers. Specifically, findings of this study suggest that a high image fit of a brand's website to its original brand image may increase the consumer's acceptance of the website's aesthetic appeal and help them feel telepresence (i.e., feel as if they ...


Differing Expectations For Corporate Moral Responsibility: A Product Category Analysis, Sojin Jung, Stacy Hyun Nam Lee, Jung Ha-Brookshire Jan 2018

Differing Expectations For Corporate Moral Responsibility: A Product Category Analysis, Sojin Jung, Stacy Hyun Nam Lee, Jung Ha-Brookshire

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The moral responsibility theory of corporate sustainability (MRCS) argues that according to the concept of corporate personhood, a corporation has moral responsibilities toward society and the environment, and can determine its level of commitment to meet those responsibilities (Ha-Brookshire, 2015). Using the MRCS theory, Jung and Ha-Brookshire (2017) attempted to empirically demonstrate U.S. consumers’ perceptions on a variety of corporate moral responsibility activities performed by consumer product companies, to determine whether each activity is a perfect or imperfect duty. Therefore, this exploratory study raised the following research question: What are the differences in consumers’ expectations toward corporate moral responsibility ...


Re-Interpretation Of An Athleisure Young Casual Wear Line Through An Industry-Academia Cooperation Project, Sooah Choi Jan 2018

Re-Interpretation Of An Athleisure Young Casual Wear Line Through An Industry-Academia Cooperation Project, Sooah Choi

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Given the demands of practical education, today’s design education programs focus more on various industry–academia cooperation projects. Especially in the fashion design industry, professionals need to be aware of the current trends while students must be more eligible and closer to an entry-level designer who is able to perform immediately upon graduation. This case study is an industry–academia cooperation project which that served as one of the graduate fashion stages in a university in South Korea in 2016. It is a re-interpretation of an athleisure young casual wear line “Tate Like” from the Tate brand.

From this ...


Acceptance Of Vr Shopping: Examining The Role Of Technological Characteristics And Consumer Fashion Involvement, Hee Jin Hur, Ju Yeun Jang, Ho Jung Choo Jan 2018

Acceptance Of Vr Shopping: Examining The Role Of Technological Characteristics And Consumer Fashion Involvement, Hee Jin Hur, Ju Yeun Jang, Ho Jung Choo

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The present study examined the effect of vividness and interactivity, the two technological characteristics of VR, and fashion involvement, a consumer characteristic, on consumer’s intent to use VR stores under the framework of the Technology Acceptance Model (TAM). The subjects of the present study were asked to experience a commercially available fashion-brand VR store through a computer monitor and their responses were measured. The results revealed the effects of the technological characteristics of the VR store on consumer beliefs. The higher the perceived vividness of the VR store, the greater the perception that it is easy to use and ...


The Rise Of Fashion Informatics: Data-Mining-Based Social Network Analysis In Fashion, Li Zhao, Chao Min Jan 2018

The Rise Of Fashion Informatics: Data-Mining-Based Social Network Analysis In Fashion, Li Zhao, Chao Min

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

With the advent of modern cognitive computing technologies, fashion informatics research contributes to the academic and professional discussion about how a large-scale dataset is able to reshape the fashion industry. Data-mining-based social network analysis is a promising area to investigate relations and information flow among fashion units. By adopting this pragmatic approach, this study provides dynamic network visualizations of the case of Paris Fashion Week. Three-time periods were researched to monitor the formulation and mobilization of social media users' discussions of the event. Initial textual data on social media were crawled, converted, calculated and visualized by Python and Gephi. The ...