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Student Colloquium: Quality & Consumer Price Perception At One Potato Two Potato, Syed Nameer Ameer, Maha Khan, Nazish Fawad Khan, Sonia Ochani, Syeda Maryam Anis
Student Colloquium: Quality & Consumer Price Perception At One Potato Two Potato, Syed Nameer Ameer, Maha Khan, Nazish Fawad Khan, Sonia Ochani, Syeda Maryam Anis
International Conference on Marketing
The purpose of this research is to determine whether or not correlation exists between the indicators of price and quality. A focus group was conducted in order to determine which attributes of price and quality are most significant to the study. Hygiene and Taste were identified as the key attributes showing strong positive correlations with both price and quality.