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Taking Flight – March 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• A Word from Dean Amason
• “Go Local,” the Team Chosen at the City Campus 3DS Event, Wins FastPitch Savannah
• Alumni Spotlight: Alan Kinney, Senior Vice President – Investments, Wells Fargo Advisors
• Forensic Accounting Program to Host 11th Annual Forensic Accounting Lecture Series
• From Sweet Tea to Green Tea – Alum Experiencing New Culture
• Senior Management Student, Jacoby Carpenter, Selected as 2014 SOAR Leader for 2nd Year in a Row
• College of Business Dean & Faculty Members Host Parliament Members from Ghana
• Eagle Executive Magazine

The Influence Of Descriptive Norms On Investment Risk, William J. Montford, Ronald E. Goldsmith

Association of Marketing Theory and Practice Proceedings 2014

This study examines the effect of descriptive norm messages (i.e., highlighting what others are doing) on intentions to increase investment risk. Evidence shows that alarming numbers of people nearing retirement insufficiently save for this next life stage. In addition, research finds that differences exist in investment risk tolerance between men and women, with many women investing too conservatively. This finding is of particular concern as women typically experience longer lifespans, thus relying on accumulated savings for longer periods of time. The present study extends work in financial marketing by examining the influences of social norms and peer influence, constructs shown …

How Does Sarah Mclachlan Make Me Donate To The Spca? Emotional Intelligence And Emotionally Laden Persuasive Appeals, Rose Opengart, Michael Mccall

Association of Marketing Theory and Practice Proceedings 2014

In the last 50 years there has been a plethora of academic research around consumer behavior (Macinnis & Folkes, 2010). While there have been a variety of topics examined by researchers, many aspects of persuasion and its effects on consumers’ decisions are not fully understood. Given the prominence of advertising in the field of persuasion, it is not surprising that persuasion theories have received a great deal of attention in scholarly research (Shrum, Liu, Nespoli, & Lowrey, 2012). Marketing and persuasion research have examined the importance of reaching the emotions of customers. It is known that feelings-oriented factors influence consumer …

Communiversities: A Unique Outreach Opportunity For Business Schools, Renee Fontenot, Richard E. Mathisen

Association of Marketing Theory and Practice Proceedings 2014

Communiversities are a growing phenomenon in communities where public and private partnerships are formed to provide local economic growth and educational advancement. This research presents several case studies of communiversities in the United States and Canada. The individual communiversities are unique with respect to how they address the needs of local communities and the commitment of members of the partnership to serve the needs of the community. The term communiversity is derived from the partnership of educational institutions and local business and government entities to meet the unique needs of the city or area that they serve. The objective of …

Exploring Hotel Website Effectiveness By Hotel Class, Michael Musante

Association of Marketing Theory and Practice Proceedings 2014

The internet is an increasingly important communication and distribution channel for hotels. More than ever before consumers are making reservation decisions strictly on their experience with the hotel website. Given this, it is critical for hotels pay close attention to the effectiveness of their online presentation. This premise would seemingly hold true for lodging facilities at all price point levels. The purpose of the study was to examine website effectiveness for hotels of various class levels. In the study, hotels were segmented based on level of accommodation using the “Star Rating” system. Each hotel website was evaluated on a number …

Are We Really Going Green Part Three, Craig G. Harms

Association of Marketing Theory and Practice Proceedings 2014

This paper is a second follow-up to “Green, Part One” and “Green Part Two.” In Part One the topic of Interrupted Time Series (ITS) is used to develop a multiple regression model to predict the usage of electricity at the author’s home. In the second paper a multiple regression model is developed to predict water usage in the home. The third paper is a follow-up paper after some of the data in the second paper was found to be spurious. This third paper not only cleans up the bad data, but looks at the proper usage of ITS versus a …

Processing Popup Ads And Print Ads: A Comparative Study Between American, Brazilian, And Argentinean Consumers, Gary H. Kritz, Hector R. Lozada

Association of Marketing Theory and Practice Proceedings 2014

As more and more companies become global business entities, it will be important to find out how traditional consumer behavior processes and relationships work in different countries. A comparison of the processing of a traditional print ad and popup ad are compared within and between the United States, Brazil, and Argentina. Very little research exists regarding traditional consumer behavior and advertising model outcomes in Brazil and Argentina. Since these two Latin American countries have become large economic powers in the global economy, it is important to study how these countries’ consumers react to existing models of consumption and advertising. Could …

Taking Flight – February 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• A Word from Dean Amason
• Julian Deal Elected Georgia State Board of Accountancy Chairman
• 3 Day Startup
• Georgia Southern Day at the Capitol

Theresource, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• Legal Affairs Boot Camp
• Cutting Through the Red Tape Series
• Personnel Action Form Training
• Classifying Compensation
• Preventing Harassment
• Assertive Communication
• Managing Conflict
• Building a Confident Retirement
• "The Care of a System Upgrade"
• Open Enrollment
• Spring Student Employment Job Fair is a Success!
• Recruiting Staff Positions
• Lead by Example
• Jersey Mike's Coupon
• Wellness

An Exploratory Research On The Use Of Social Media, Raven Clark, Melek Meral Anitsal, Ismet Anitsal

Association of Marketing Theory and Practice Proceedings 2014

Peering years into the future may seem bit hubris, but in today’s uncertain society there seems to always be room for change. Ignoring short and long-term trends of social media could be damaging to a company whose main source of reaching their target market is through social media. Consumers are using social media as part of their daily routine, so why shouldn’t companies try and reach their customers through this platform? Can companies actually keep up with the changing trends demanded by the consumers? How do consumers feel about their social media being used as an advertising strategy for companies? …

Eagle Executive Magazine, Georgia Southern University

Eagle Executive Magazine (2022)

• From the Desk of Dean Amason
• Student Honored Posthumously at Spring Commencement
• LaunchSAVANNAH First Year Anniversary Celebration
• College News
• Georgia Southern hosts Belgian consul general
• Department News
• City Campus News
• Graduate Studies Update
• Alumni Spotlight
• 40 UNDER 40: 11 College of business alumni Honored
• Development News

Setting Cutoff Times For Picking Systems With Capacity Degradation, Kevin R. Gue

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

In the new landscape of e-commerce distribution, firms must offer increasingly aggressive delivery promises and then make good on them. These promises often take the form of a cutoff time, such that orders placed before the cutoff time receive premium service (next-day, same-day, etc.) and those placed afterward do not. Later cutoff times are stronger, of course, but the fulfillment system might not be able to process the order before the deadline. How late is too late? We develop a deterministic model to answer this and related questions when the order fulfillment system batches orders for efficient picking operations and …

Comparing Industry And Academic Perspectives On Cross-Docking Operations, Paul Buijs, Iris F.A. Vis

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

This paper performs a comparative analysis on the industry and academic perspectives on cross-docking operations. Detailed descriptions are provided for three typical cross-dock settings by means of case illustrations. The purpose of these descriptions is to inspire break-through innovations in future cross-docking research by identifying constraints, decision problems, and performance indicators that are thoroughly anchored in current practice.

An Empirical Study About The Effectiveness Of Lean Empowerment In Warehouses, Kai Furmans, Payam Dehdari

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

Lean Management is well established in production environments. Some empirical evidences are available which suggest that in production systems lean management achieves positive results. For warehousing, some works have already been done, which deal with the application and adaption of lean tools for usage in warehousing. In order to answer the question, whether the application of lean tools leads to a better performance however, no study is available today. Therefore, an empirical study has been conducted, where the effectiveness of lean empowerment has been tested and compared to the performance of warehouse, who continued to work as before.

Clickstream Big Data And “Delivery Before Order Making” Mode For Online Retailers, Yeming Yale Gong, Haoxuan Xu

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

Our research is inspired by a leading online retailer using clickstream big data to estimate customer demand and then ship items to customers or hubs near customers by a mode of “delivery before order making” (DBOM) mode. Using clickstream data to obtain advance demand information in order quantities, we integrate the forecasting with a singleitem uncapacitated dynamic lot sizing problem in a rolling-horizon environment. Using the simulated clickstream data, we evaluate the performance of DBOM mode.

Real-Time Dock Door Monitoring System Using A Kinect Sensor, Hector J. Carlo, Cristina Pomales- Garcia, Yeiram Martinez

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

This study presents a proof of concept where a single Microsoft Kinect sensor is used for automated monitoring of a dock door in real-time. The proposed system will automatically and in real-time: (1) detect when an object breaches the dock door perimeter, and its corresponding speed and direction, (2) count the number of pallets loaded/unloaded to/from a trailer, (3) record the loading/unloading time of each load, and (4) reconstruct an image of every loading/unloading trip at a dock door, irrespectively of the material handling travel speed and direction. Particular emphasis is given to discussing how to extend the proposed concept …

A Framework For The Robust Design Of Unit Load Storage Systems, Marc Goetschalckx, Edward Huang, Pratik Mital

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

The unit load storage assignment problem determines the assignment of a set of unit loads with known arrival and departure times to a set of unit storage locations in a warehouse. The material handling device(s) can carry at most one unit load at the time. In this research it is assumed that each of the storage locations can be accessed directly without load relocations or rearrangements and that the travel times between the storage locations and from and to the warehousing docks can be computed in advance. The objective is to minimize the total travel time of the material handling …

Grid Facilities Design: Dynamic Modular Deployment Of Production, Handling And Storage Resources, Suzanne Marcotte, Benoit Montreuil

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

To survive and thrive in a fast-moving environment, facilities must be designed to show adaptability, flexibility and robustness. As some facilities are depicted by heavy and sophisticated equipment costly and hard to displace, others are composed of moveable workstations with highly flexible workers. In most cases, the trade-off is between the cost of redeploying the resources and the excessive cost of material handling and storage incurred by an inefficient deployment of the resources. We propose a design strategy based on (1) conceiving and designing the facility as a stable grid of modules, (2) dynamically deploying production, storage and handling resources …

An Experimental Study Of The Impact Of Warehouse Parameters On The Design Of A Case-Picking Warehouse, Russell D. Meller, Lisa M. Thomas

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

The best design for a warehouse is based on its ability to meet the demands placed on the warehouse, which are typically characterized by warehouse parameters like the order , inventory requirements, etc. Consequently, these parameters should be considered in the design process. In this paper we characterize the design of a case-picking ware- house with design variables and identify the warehouse parameters that have the greatest impact in setting the values of these variables. With our analysis, the search for the optimal design can be reduced by limiting the design space considered.

An Analysis Of Single-Command Operations In A Mobile Rack (As/Rs) Served By A Single Order Picker, Amine Hakim Guezzen, Zaki Sari

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

A Mobile rack Automated Storage and Retrieval Systems (MAS/ RS) are picker-to-stock retrieval model which are a variation of the multi aisles AS/RS. This mobile storage system is composed of racks moving laterally on rails so that one can open an aisle between any two adjacent racks, the input/output system, the storage and retrieval (S/R) machine and the computer management system or the control system. Evaluating an AS/RS could be done using several performance indicators, the two most important ones are: The utilization rate of the S/R machine and the average time necessary to serve storage or retrieval requests (the …

Throughput Analysis Of S/R Shuttle Systems, Georg Kartnig, Jörg Oser

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

Shuttle systems are used in high performance automated storage/retrieval unit load systems. Each storage level is serviced by one transfer car travelling in dual command operation. One buffer slot is located at both ends of each level. This decouples horizontal travel from vertical input/output moves, which in this case requires two independent vertical reciprocating lifts at each end of the aisle. Other systems work with only one lift used in lower throughput applications. The content of this paper is treated in the following sections starting with a problem definition and a literature survey. This is followed by a detailed functional …

Order Batching With Time Constraints In A Parallel-Aisle Warehouse: A Multiple-Policy Approach, Soondo Hong, Andrew L. Johnson, Brett A. Peters

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

A commitment of delivery time is critical in some online businesses (De Koster, 2003). An important challenge to meeting customers’ needs is timely order picking which is also relevant to worker safety, item freshness, overall operational synchronization, and reduced overtime. We analyze an order batch picking situation where a trip is constrained by vehicle capacity and must be completed within a specified time. We develop a model which partitions orders to batches to minimize the total travel time such that each trip meets the orders’ time constraints and capacity limit, and also determines a suitable operational policy for each batch. …

A New Approach For Generating Facility Layouts Using An Algorithmic Approach, Volker Sadowsky, Christian Mosblech

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

In this paper a new approach is described to automatically create layouts for material flow systems. The current research in progress aiming at adopting the methods and algorithms of the Electronic Design Automation to be used in logistics planning is presented. These methods are already applied to create microchips being multiple times more complex than material flow systems while following the same goal: Functional units have to be placed on a predefined area and are linked by connections weighted differently. This basic requirement can be applied to microchip designs as well as material flow systems. The common condition is to …

Designing Retail Facilities To Improve Product Exposure, Pratik J. Parikh, Corinne Mowrey

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

A retail facility should effectively engage consumers during their shopping trips if they want to convert demand into purchases. Unfortunately, the complexity of the retailing environment and lack of scientific tools often results in gut-feel approaches experimented in practice. A key factor to retail design often alluded to, but rarely analyzed, is product exposure to the travelling shopper. We define the extent of the shopper's field of vision in order to determine the actual exposure of products experienced by a traveling shopper. In so doing, we can explore the effect rack orientation has on product exposure. Our main contributions include …

Experimental Validation Of Travel Time Models For Shuttle-Based Automated Storage And Retrieval System, Zaki Sari, Latefa Ghomri, Banu Y. Ekren, Tone Lerher

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

In this paper, we aim to validate travel time models for single and dual command cycle displacements of lifts and shuttles in a shuttle-based automated storage and retrieval system (SBS/RS) by using experimental computer simulation. The models under consideration take into account acceleration and deceleration delays. We use ARENA 12 software for the simulation modeling. By simulation, we emulate the real functioning of the system. Therefore, we assume that the results from the ARENA simulation are equivalent to the onsite experimentation. Simulation results are very close to those obtained by analytical travel time models. This shows the high precision of …

Model And Algorithm For Supply Chain Analysis In Energy-Wood Industry, Thorsten Schmidt, Hannes Hahne

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

Short rotation coppices are a renewable energy concept based on renewable raw material. This paper proposes a model and calculation method which generates valid supply chains using quantified technological and infrastructural constraints.

A Frame Work And Analysis To Inform The Selection Of Piece-Level Order-Fulfillment Technologies, Jennifer A. Pazour, Russell D. Meller

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

Thepiece-levelorder-fulfillmenttechnologyselectionproblemisanimportantstrategicproblemthatsignificantlyimpactsdistributioncentercosts andoperations,andistypicallysolvedbasedonempiricalexperiences.Given ademandcurveandasuiteofavailablepiece-levelorder-fulfillmenttechnologies, weanalyzewhereinthedemandcurvedifferentorder-fulfillment technologiesshouldbeapplied. Todoso, wedevelopaframeworkthat jointlydeterminesthebestcombinationofpiece-levelorder-fulfillmenttechnologiesandtheassignmentofSKUstothesetechnologies, whichrelaxes thesequential-modelingapproachofpreviousresearch. Wevalidateour methodologywithindustrydataandshowthatour modelprovidestechnologyrecommendationsandSKUassignmentsthatareconsistent with successfulimplementations. Throughasetofnumericalexperimentsand statisticalanalysis,weidentifykeyfactorsinimplementingmanualversus automatedorder-fulfillmenttechnologiesandprovideobservationsintothe applicationofdifferentorder-fulfillmenttechnologystrategies.Finally,we presentconclusionsandfutureresearchdirections.

Optimization Of Skus' Locations In Warehouse, David Sourek, Vaclav Cempirek

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

Many companies, which deal with warehousing, optimize their warehouses. The main business of these companies is to offer to customers the warehousing services. It is possible to note that these companies are specialized in warehousing. On the other hand, we can find companies, which have as the main business the selling of goods to customers. These companies use the warehouses too but in a little bit different way. The arrangement of their warehouses can be very unsuitable and convenient for optimization. Our paper is focused on optimization of stored goods’ locations based on market basket analysis. The solution of this …

The Cube Per Order Index Slotting Strategy, How Bad Can It Be?, Peter C. Schuur

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

A well-known and frequently applied policy to assign stock keeping units (SKUs) to (dedicated) storage locations in a warehouse is the Cube per Order Index (COI) slotting strategy. Basically, COI stores an SKU based on how frequently it is picked per unit of stock space required. Fast movers are located close to the Input-Output points. For single command order picking, COI slotting is well-known to minimize order picking travel time. For multi command this is no longer true. An interesting question is: how bad can it be? In this paper we show that there is no limit to this badness. …

Modeling Conveyor Merges In Zone Picking Systems, Rene De Koster, Ivo J.B.F. Adan, Jacques Resing

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

In many order picking and sorting systems conveyors are used to transport products through the system and to merge multiple flows of products into one single flow. In practice, conveyor merges are potential points of congestion, and consequently can lead to a reduced throughput. In this paper, we study merges in a zone picking system. The performance of a zone picking system is, for a large part, determined by the performance of the merge locations. We model the system as a closed queueing network that describes the conveyor, the pick zones, and the merge locations. The resulting model does not …