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At The Intersection Of Politics & Consumption: A Review Of Ethical Shopping In America, Julie M. Pharr
At The Intersection Of Politics & Consumption: A Review Of Ethical Shopping In America, Julie M. Pharr
Association of Marketing Theory and Practice Proceedings 2010
This paper condenses the existing literature on ethical shopping in the United States with the goal of providing an up-to-date review of the topic. It profiles the ethical shopper and distinguishes the various institutions and instruments of political consumerism evident in the Fair Trade movement. It also provides recommendations for more rigorous study of moral consumer behavior and implications for implementing fair trade marketing strategies.