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Full-Text Articles in Business
Sustainability In Commercial Office Buildings, Jack Cullen
Sustainability In Commercial Office Buildings, Jack Cullen
Construction Management
Sustainability in the construction of commercial structures has been expanding through the recent years, largely in part due to the increasing ambitions to maintain a green and healthy planet. Regulations for including sustainable features in new or renovated commercial buildings have been growing throughout the country. In fact, many prospective buyers and lessees are even adding sustainable features to the list of what they look for in a potential place to buy or rent. This report will explore whether or not a building’s sustainable aspects appeal to buyers and lessees of commercial buildings, and if these sustainable aspects contribute to …
From The Runway To The Racks: A Comparative Analysis Of Gucci And Zara, Hailey Bauer
From The Runway To The Racks: A Comparative Analysis Of Gucci And Zara, Hailey Bauer
Experience Industry Management
The fashion industry is constantly evolving. Today, consumers face more choices than ever when it comes to purchasing clothes. The purpose of this study was to examine a high-end luxury brand, Gucci, and a fast fashion brand, Zara, to compare and contrast their marketing strategies, sustainability practices, brand personality, and customer experiences. The research for this study was collected using a case study matrix, developed by the researcher, to evaluate Gucci and Zara’s marketing, sustainability, and customer experience practices. The study resulted in findings indicating the importance of social media and online marketing platforms for the increase of sales and …