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Full-Text Articles in Business

Clueless: Revolutionizing Sustainable Fashion And Combating Overconsumption, Tanya Ravichandran Dec 2023

Clueless: Revolutionizing Sustainable Fashion And Combating Overconsumption, Tanya Ravichandran

Graphic Communication

“Clueless” revolutionizes sustainable fashion by combating wardrobe overconsumption and the industry’s carbon footprint, using AI to suggest personalized outfits from existing wardrobes tailored to weather and wear history. It enhances user engagement through features like outfit ‘shuffle’ and provides insights into wardrobe utilization and carbon impact.

It’s more than an app; it’s a step towards a greener wardrobe and a healthier planet.


Sustainability In Commercial Office Buildings, Jack Cullen Dec 2021

Sustainability In Commercial Office Buildings, Jack Cullen

Construction Management

Sustainability in the construction of commercial structures has been expanding through the recent years, largely in part due to the increasing ambitions to maintain a green and healthy planet. Regulations for including sustainable features in new or renovated commercial buildings have been growing throughout the country. In fact, many prospective buyers and lessees are even adding sustainable features to the list of what they look for in a potential place to buy or rent. This report will explore whether or not a building’s sustainable aspects appeal to buyers and lessees of commercial buildings, and if these sustainable aspects contribute to …


From The Runway To The Racks: A Comparative Analysis Of Gucci And Zara, Hailey Bauer Mar 2021

From The Runway To The Racks: A Comparative Analysis Of Gucci And Zara, Hailey Bauer

Experience Industry Management

The fashion industry is constantly evolving. Today, consumers face more choices than ever when it comes to purchasing clothes. The purpose of this study was to examine a high-end luxury brand, Gucci, and a fast fashion brand, Zara, to compare and contrast their marketing strategies, sustainability practices, brand personality, and customer experiences. The research for this study was collected using a case study matrix, developed by the researcher, to evaluate Gucci and Zara’s marketing, sustainability, and customer experience practices. The study resulted in findings indicating the importance of social media and online marketing platforms for the increase of sales and …


Next Generation Protocol: Innovating A Resilient Future, Andrew Steven Rudnick, Jamie Cannady, Joe Decesaro, Juan A. Ortiz Salazar Jun 2018

Next Generation Protocol: Innovating A Resilient Future, Andrew Steven Rudnick, Jamie Cannady, Joe Decesaro, Juan A. Ortiz Salazar

Materials Engineering

Conventional practices do not account for product life beyond end-of-sale – these practices are not sustainable. We have developed an end-of-life protocol that includes a metric that we call the Recovery Rating. The objectives of this Next Generation Protocol, beyond supporting the United Nations’ Sustainable Development Goals, are to encourage the production of goods designed for recovery and to promote the collaboration between consumers, the public, and the private sector to recover goods at their end-of-life. The Recovery Rating that we propose evaluates and quantifies recovery potential of products. The Recovery Rating, which is normed against embodied energy from the …


Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge Mar 2018

Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge

Recreation, Parks, and Tourism Administration

In recent years, society has seen a shift in marketing practices from traditional to non-traditional strategies in order to stand out amongst competitors and connect with customers. This is especially true of the outdoor gear industry. With participation in outdoor recreation on the rise, companies in the outdoor gear industry must come up with marketing strategies as active as its consumers. The purpose of this study was to examine the marketing strategy of Patagonia. The research for this study was conducted using a case study matrix, created by the researcher, in order to evaluate Patagonia’s marketing strategy. This study found …


Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul Jun 2014

Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul

Recreation, Parks, and Tourism Administration

Sustainability in the floral industry is a constantly changing subject. As more products are created for florists to use in their designs, sustainability will evolve and be redefined. The purpose of this study was to examine the sustainable trends in growing, designing, and marketing within the floral industry. As seen in the companies analyzed, each business plan constitutes a different set of practices that are utilized for the benefit of that company. An applied best practices analysis was conducted on the floral industry’s trends in sustainability. In the floral industry, businesses are shifting away from importing and focusing on local …


A Reusable Wine Package That Also Serves As A Wine Rack, Mariah Cochiolo Mar 2014

A Reusable Wine Package That Also Serves As A Wine Rack, Mariah Cochiolo

Graphic Communication

The purpose of this study was to design and create a prototype of a reusable wine package that would be used primarily to transport a bottle of wine home, but also serve as a piece to build a wine rack when it reaches the consumer’s home.

This study investigated the factors to take into consideration when designing a wine package and coming up with a plan to build a product that met all those needs. One hundred questionnaires were sent to people over the age of twenty one to find out what they thought of the prototype and idea. The …


Weddings And Sustainability: A Case Study Examining Green Practices At Green With Envy Events, Jessica Roth Dec 2013

Weddings And Sustainability: A Case Study Examining Green Practices At Green With Envy Events, Jessica Roth

Recreation, Parks, and Tourism Administration

Green with Envy Events is a sustainable event planning company based out of San Diego, California. This company was used when conducting a case study examining sustainable wedding practices. The research was gathered using internet research, academic journals, and information from the Green with Envy Events website. The company demographics were examined and the company’s sustainable practices were analyzed by comparing various aspects to a complete checklist. It was found that there are numerous sustainable materials and services that can be used, that sustainable materials and services are a better option than non-sustainable materials and services, and that the company …


Sierra Nevada Brewing Company: Pioneering Craft Beer In America, Connor Deck, Josh Heinicke, Michael Hoo, Bianca Ramirez Dec 2013

Sierra Nevada Brewing Company: Pioneering Craft Beer In America, Connor Deck, Josh Heinicke, Michael Hoo, Bianca Ramirez

Case Studies in Agribusiness

No abstract provided.


Opolo Vineyards Sip Certification Analysis, Brett Champlin, Ashley Edwards, Megan Jonson, Sebastian Silveira Dec 2013

Opolo Vineyards Sip Certification Analysis, Brett Champlin, Ashley Edwards, Megan Jonson, Sebastian Silveira

Case Studies in Agribusiness

The case explores what led Opolo Winery to become a Sustainability in Practice winery.


Opolo Vineyards Sip Certification Analysis, Brett Champlin, Ashley Edwards, Megan Jonson, Sebastian Silveira Dec 2013

Opolo Vineyards Sip Certification Analysis, Brett Champlin, Ashley Edwards, Megan Jonson, Sebastian Silveira

Case Studies in Agribusiness

Opolo Vineyard decided to pursue a "Sustainability in Practice" certification for their winery operation. The process is discussed along with how Opolo plans to communicate what the certification means.


Environmental Sustainability Practices In The Hospitality Industry Of Orange County, California, Lauren Doherty Jun 2013

Environmental Sustainability Practices In The Hospitality Industry Of Orange County, California, Lauren Doherty

Recreation, Parks, and Tourism Administration

The hospitality industry is growing rapidly in its practice and implementation of green initiatives in order to preserve the natural environment and successfully meet the needs and desires of green-minded consumers. The purpose of this study was to assess the environmental sustainability practices in the hotel and special events industries of Orange County. Data was collected from participants representing seven different hotel and event venues in Orange County. The instrument used consisted of semi-structured, with some forced-choice interview questions pertaining to the sustainability practices of each property. The results indicated that the seven properties are actively establishing and practicing environmental …


Sustainability Trends For Museums, Zoos, And Aquariums: A Website Evaluation, Alison Sunahara Jun 2013

Sustainability Trends For Museums, Zoos, And Aquariums: A Website Evaluation, Alison Sunahara

Recreation, Parks, and Tourism Administration

Sustainability is an emerging trend that is accessible through programs and practices for the public and organizations. Museums, zoos, and aquariums exhibit and maintain collection pieces for observation and study. The purpose of the study was to analyze the top museum, zoo, and aquarium websites to determine their sustainability practices. This study was conducted through a website checklist developed by the researcher. Data were collected using a representative sample of the top museum, zoos, and aquariums within the United States. The sample was based upon the Travel Channel’s “Top 10 Free U.S. Museums”, “America’s Wildest Zoos”, and “Best Aquariums in …


The Sustainability Movement And Its Effects On The Trends Of Beauty Product Packaging, Sarah Danley Mar 2012

The Sustainability Movement And Its Effects On The Trends Of Beauty Product Packaging, Sarah Danley

Graphic Communication

The purpose of this study is to examine industry professionals’ standpoints along with consumer demands and expectations pertaining to sustainable packaging, materials currently used in beauty product packaging, and advances in emerging trends within this sector. Using the information derived from these examinations, this study will predict the industry’s future direction and identify how the industry leaders should change in order to adapt their business practices to remain competitive and profitable within the industry.

This study made use of several research methods to gain insight on the impacts that the sustainability movement has had on the beauty and health packaging …


A Cost Benefit Analysis Of Utilizing Solar Panels On Bates Nut Farm, Brandon Walter Ness Dec 2010

A Cost Benefit Analysis Of Utilizing Solar Panels On Bates Nut Farm, Brandon Walter Ness

Agribusiness

No abstract provided.


Impact Of Lean Practices On Printing Companies, Jenna Bodolay Jun 2010

Impact Of Lean Practices On Printing Companies, Jenna Bodolay

Graphic Communication

The purpose of this study was to bring understanding to what Lean and sustainable practices are most efficient and popular within printing companies. The information and data collected provides insight into what companies are doing to be Lean. The data exhibits what Lean and sustainable techniques that provide positive effects for companies and identifies potential pitfalls for why companies have not been able to be productive with Lean strategies.

This study collected and analyzed data on Lean and sustainability efficiency through historical case studies and descriptive research surveys. Case studies in the printing industry were studied and compared on the …


A Sustainable Business Proposition For Selling Irrigation Pumps In Ndola, Zambia, Robert Hosbach May 2010

A Sustainable Business Proposition For Selling Irrigation Pumps In Ndola, Zambia, Robert Hosbach

Biomedical Engineering

Robert Hosbach is proposing a sustainable business plan to bring a small‐scale irrigation pump to rural Ndola, Zambia. With hundreds of thousands of citizens living in poverty and semi‐annual starvation, Ndola is in need of a means to grow crops effectively in the rainy season. Their current agricultural practices rely solely on the inconsistent rainfall during this time. My pump will be constructed from locally‐available aluminum cans, epoxy, glue, and fasteners (refer to Appendix B for technical drawings of the pump). The business will employ only a small number of Zambians, but will bring a means of food and income …


The Malawi Project: From Conventional To Holistic Decision Making, Grace Wetmore Dec 2009

The Malawi Project: From Conventional To Holistic Decision Making, Grace Wetmore

Animal Science

How the Cal Poly Malawi Appropriate Technologies Team, and other development groups, can use Holistic Management to aid developing countries in an effort towards a sustainable future.