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Full-Text Articles in Business

Case Study: Double J Dairy, Jay Tevelde, Chris Reeves, Holden Smith, Bradley Braun Dec 2016

Case Study: Double J Dairy, Jay Tevelde, Chris Reeves, Holden Smith, Bradley Braun

Case Studies in Agribusiness

The case presents the history and current operations of the Double J Dairy, a large scale (milking about 4,300 cows) dairy farm in the Central Valley of California. The case discusses continuing issues with water, labor and environmental regulations.


Fernjo Farms Case Study, Michelle Cheda, Luis Trujillo, Lauren Ott, Andrew Lucchesi Jun 2016

Fernjo Farms Case Study, Michelle Cheda, Luis Trujillo, Lauren Ott, Andrew Lucchesi

Case Studies in Agribusiness

The history of Fernjo Farms is similar by many California dairy farms. It was started by a Portuguese immigrant from the Azores in the 1920s, who milked someone else’s cows for decades before he had saved enough to start his own farm. Today, Fernjo Farms milks 3,500 cows on three operations, and is expanding into permanent crops such as almonds and pistachios. The case explores the California dairy industry and challenges such as labor and regulations. Given current dairy costs and returns, Fernjo Dairy is considering other enterprises or moving.


Increasing California Dairy Exports To Japan And South Korea, Kristina Soper Mar 2013

Increasing California Dairy Exports To Japan And South Korea, Kristina Soper

Dairy Science

The opportunities for increasing exports of California dairy products to the Japanese and South Korean markets were determined by identifying current obstacles in the California dairy industry and determining the characteristics of consumers in the Japanese and South Korean markets. As the largest milk-producing state and the supplier of 7.5% of total U.S. dairy exports, California’s economic activity greatly affects the rest of the nation and the world. The trends in the California dairy industry include increasing total milk production and per-cow milk production, a diminishing number of total dairy operations, and a rising number of large dairy operations. These …


Consumer Perception Of Organic Milk, Christina Puetz Mar 2013

Consumer Perception Of Organic Milk, Christina Puetz

Dairy Science

The objective of this study was to determine the potential factors, reasons and beliefs that contribute to college aged consumers’ choice to purchase organic milk. The data were from survey of students using questions that were modeled after consumer issues and concerns over conventional milk as discussed in the literature review. This study was particularly interested in exploring differences between students in agriculture classes and non-agriculture classes. The literature referenced came from a variety of sources, including scientific journals, online articles, milk advisory boards, and governmental agencies. According to the literature review, consumer concerns and reasons for purchase of organic …


A Business Model For The Small-Scale, Start-Up, Organic Jersey Dairy, Jim Moreda Mar 2013

A Business Model For The Small-Scale, Start-Up, Organic Jersey Dairy, Jim Moreda

Dairy Science

To determine the financial feasibility and stability of starting a small-scale organic jersey dairy in Northern California, given the changes and restrictions that must take place in all aspects of production while operating organically. Using a unique combination of ownership and borrowing, I have created a business model made to appropriately fit the organic dairy system, addressing every area of the operation whether it be business or animal related. Through experience, reviews, and research of organic techniques allowable to apply, I was able to reveal and identify specific areas of husbandry and financing in which I would need to excel …


Estimated Sales And Investment Costs To Produce And Retail Gelato In The Petaluma Area, Katherine Camozzi Jun 2012

Estimated Sales And Investment Costs To Produce And Retail Gelato In The Petaluma Area, Katherine Camozzi

Agribusiness

Recent events in the California dairy have left many dairy producers with high feed costs, low profits, and low (sometimes negative) margins. Some producers have transitioned to producing value-added or artisanal dairy products to help increase the revenues earned from farm milk, particularly in Sonoma County. Because limited research exists on the business opportunities in response to a rapidly growing market for value-added products, this project explores the feasibility of starting a gelato production and retail business in the Petaluma area. To assess business feasibility, a consumer survey was created to estimate the percent of residents and non-residents who would …


Ffa State Finals Committee Chairman Guide, Brian Fiorini Dec 2009

Ffa State Finals Committee Chairman Guide, Brian Fiorini

Dairy Science

No abstract provided.