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Full-Text Articles in Business
Coaching Student Teams: Guiding Students Through Team-Based Learning Experiences, Lindsey M. Higgins
Coaching Student Teams: Guiding Students Through Team-Based Learning Experiences, Lindsey M. Higgins
Agribusiness
No abstract provided.
Technological Change In The Wine Market? The Role Of Qr Codes And Wine Apps In Consumer Wine Purchases, Lindsey M. Higgins, Marianne Mcgarry Wolf, Mitchell J. Wolf
Technological Change In The Wine Market? The Role Of Qr Codes And Wine Apps In Consumer Wine Purchases, Lindsey M. Higgins, Marianne Mcgarry Wolf, Mitchell J. Wolf
Agribusiness
As an experiential good, wine purchases in the absence of tastings are often challenging and information-laden decisions. Technology has shaped the way consumers negotiate this complex purchase process. Using a sample of 631 US wine consumers, this research aims to identify the role of mobile applications and QR codes in the wine purchase decision. Results suggest that wine consumers that consider themselves wine connoisseurs or experts, enjoy talking about wine, and are interested in wine that is produced locally, organically, or sustainably are more likely to employ technology in their wine purchase decision. While disruption appears to have occurred on …
Technology And Marketing Capabilities In A Developing Economic Context: Assessing The Resource-Based View Within A Boundary Condition, Stern Neill, Gurmeet Singh, Raghuvar Dutt Pathak
Technology And Marketing Capabilities In A Developing Economic Context: Assessing The Resource-Based View Within A Boundary Condition, Stern Neill, Gurmeet Singh, Raghuvar Dutt Pathak
Marketing
While prior research confirms a positive relationship between organizational capabilities and performance in more developed and emerging economies, this research investigates technology and marketing capabilities in enterprises operating in a highly constrained economic context. Additionally, this research examines how managerial thinking and action influences the development of technology and marketing capabilities, which has received limited investigation in any economic context. Data were gathered by surveying managers in Fiji, Samoa, and Tonga, representing isolated economies with underdeveloped product markets. Results confirm the capability-performance relationship and also support the positive influence of entrepreneurial and learning orientations on technology and marketing capability development.