Business Commons^™

Let It Burn: A Case Study On The Risk Management Practices Of Burning Man Project, Ethan S. De La Torre

Experience Industry Management

Risk management can be defined as a decision-making process of planning, identifying, analyzing, developing a response for, and controlling potential risks with the goal of minimizing the negative impacts of those risks. Risk management is an essential practice for all events, especially large-scale, live entertainment events. The purpose of this study was to examine the risk management practices for Burning Man. The instrument utilized in this study was a best practices guide developed by the researcher. Data were collected prior to, during, and following Burning Man 2022: Waking Dreams. Sources of data include printed material and online sources published by …

Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul

Experience Industry Management

The commercial marketplace is becoming increasingly experiential. Experiential marketing activations, particularly those done at music festivals, are emerging as a highly valuable marketing tool to impact brand recognition and loyalty through the creation of unique branded experiences. The purpose of this study was to examine the experiential marketing design practices utilized at selected branded activations within Outside Lands Music and Arts Festival 2022. A comparative analysis was conducted on three selected experiential marketing activations at Outside Lands: The House by Heineken, the Music Den by Toyota, and the Ocean Love Tour by Gray Whale Gin. The findings concluded that the …

The Effect Of Inflation And The Pandemic On A Southern California Solar Company: A Case Study, Adrian Avila

Construction Management

Supply chain issues are causing panic in certain sectors of the economy particularly the solar sector. Solar energy already has problems that can affect its growth in the long term such as lack of government incentives, high cost, and energy curtailment. These problems are becoming more pronounced as the pandemic is prolonged. California is a state that has been encouraging the use of solar energy and has introduced incentives for its citizens to install solar. Because of this, solar companies in California may be able to more adequately circumvent issues and better excel economically than companies in other states. In …

A Method For Monitoring Operating Equipment Effectiveness With The Internet Of Things And Big Data, Carl D. Hays Iii

Master's Theses

The purpose of this paper was to use the Overall Equipment Effectiveness productivity formula in plant manufacturing and convert it to measuring productivity for forklifts. Productivity for a forklift was defined as being available and picking up and moving containers at port locations in Seattle and Alaska. This research uses performance measures in plant manufacturing and applies them to mobile equipment in order to establish the most effective means of analyzing reliability and productivity. Using the Internet of Things to collect data on fifteen forklift trucks in three different locations, this data was then analyzed over a six-month period to …

Comparative Analysis And Best Practices Of Experiential Marketing, A Look Into Sensory Marketing, Cameron J. Bielat

Experience Industry Management

As the experiential marketing industry has begun to take precedent over prior marketing methods, organizations are learning to capitalize on customer immersion and relationship development, done so through sensory marketing. This review works to evaluate and measure multiple large experiential conferences within their respective industries. The purpose of this study is to examine the sensory-activating marketing practices, also known as sensory-marketing activations, present within the emerging experiential marketing industry, with a highlight on the best practices within major organizational conferences. Within this study there is a detailed instrument that is used as a guideline to evaluate key experiential marketing tactics. …

Feasibility Of Collaborative Alliance Association For Non-Competitive Small Business Contractors, Brody Allen Gill

Construction Management

Small business construction contracting firms around the country struggle with growing their business successfully. This is a result of unknown results from new business practices and few resources to initiate programs that can improve productivity and efficiency. A simple solution could give small business construction contractors the opportunity to share ideas, compare company analytics and promote professional networking in a non-competitive, collaborative alliance. The goal of this project is to determine if a collaborative alliance association using data benchmarking would be an effective solution for non-competitive small business contractors to grow their businesses. Thereafter being proven effective, is such an …

The Lone Coyote Of The National Basketball Association: A Case Study On The Organization Culture Of The San Antonio Spurs, Dylan O. Staub

Experience Industry Management

Organizational culture exists within every professional sports team’s organization and makes up the organization’s DNA. The San Antonio Spurs are one such Professional Sports organization that innovates new global team building strategies that values the group as a whole over the individual. The purpose of this study was to examine the organizational culture of the San Antonio Spurs franchise in the National Basketball Association (NBA). The researcher used a best-practices guide to evaluate the San Antonio Spurs’ corporate culture. This study found that the San Antonio Spurs are effective in their organizational culture practices, however, could focus their efforts more …

Effects Of Supplemental Bid Documentation, Alexis M. Bynum

Construction Management

As the complexity of construction projects increases, more work is being subcontracted out by general contractors who oversee the construction of the project. Research suggests that a variety of factors are impacting subcontractors when putting together a bid. These factors were considered in determining a proposed solution for simplifying the bid process. This case study attempts to analyze the bidding process of construction projects in order to improve the accuracy of bids. Traditionally, bid documents include plans and specifications. This study analyzes the effects of adding a scope of work, as ascertained by the general contractor for each trade, to …

Cost-Benefit Analysis Of Studying Spanish And Construction In Tandem, Daniel Joseph Eide

Construction Management

Does Spanish bilingualism have measurable fiscal value in the U.S. construction industry? Studying and becoming proficient in Spanish is feasible, affordable, and can be accomplished at Cal Poly in conjunction with a Construction Management major. In a dynamic industry that values versatile employees, where communication is key to success, the capability of speaking Spanish is a substantial value-add in the workforce. Using qualitative and quantitative data analysis, it is concluded that individuals who possess English and Spanish-speaking abilities in the U.S. construction industry can expect a 3 percent wage premium when compared to English-only speakers. This study weighs the costs …

"The James Gang": Keys To The Success Of Tobin James Cellars, Natalie A. Fink

Communication Studies

This study looks at what motivates people to join and sustain membership with a particular wine club in the Paso Robles area. The four flows of organizational communication were applied to discover what allows wineries to be successful in the direct-to-consumer wine market. The study will uncover the research question: Using the four flows of organizational communication, why do individuals join and sustain membership with Tobin James Cellars as part of the “James Gang” wine club? Interviews were conducted with both wine club members and employees in order to collect data to answer the research question. Strong relations amongst employees …

Quality Of Life Research For Cal Poly Construction Management Graduates In The Bay Area And Los Angeles County, Trevor Colbert

Construction Management

Construction Management Graduates from Cal Poly San Luis Obispo graduate at an impeccable 97.5% per year. On average over 78% of graduates relocate to the Bay Area or Los Angeles County, but how are graduates basing their decision on where to relocate? Sociology professor, Mark Schneider, developed an accurate way to measure the satisfaction of residents within a given city. Through subjective and objective social indicators, Schneider is able to gauge total life satisfaction. Analyzing data from interviews with recent graduates, economic data from local, state and federal governments, and personal knowledge from living in each area – an immense …

Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt

Recreation, Parks, and Tourism Administration

The fitness industry has grown immensely in the past decade as a form of health management. The industry has expanded to offer niche fitness facilities that cater to individuals’ specific needs and motivations. The purpose of this study was to examine the best marketing and branding practices utilized by Orangetheory Fitness. The research for this study was collected using a case study matrix, developed by the researcher, to evaluate Orangetheory Fitness’ marketing strategies. The study resulted in findings indicating the importance of technology advancement and brand differentiation pertaining to the success of Orangetheory Fitness. It is crucial for Orangetheory Fitness …

The Effects Of Organizational Philanthropic Movements And Related Public Relations Strategies, Gabriella C. Trapani

Journalism

The following is a comprehensive public relations campaign created after extensive research on public relations efforts and corporate social responsibility. The study is mainly focused on establishing the relationship, if any, between a company’s philanthropic efforts and their profits. The study seeks to answer questions such as “Is the return on investment for philanthropic giving worth it?” and “How might this impact company morale?” With a focus on measuring the success of a philanthropic campaign created for Sereno Group Real Estate company, a small to midsize residential real estate company in the Silicon Valley, this study serves as a basis …

The Santa Barbara County Fair Entries Office Manual, Heidi Alyssa Morisoli

Agricultural Education and Communication

Employee training is vital to any company and essential for an organization’s success (UMA S. N, 2013). Job training is defined as the process of enhancing the skills, capabilities and knowledge of employees doing a particular job (Schappel, 2016). Regarding job training, 76% of employees have reported this type of training is most important when obtaining a new job (Schappel, 2016). Not only is training desired amongst employees but it also improves morale of employees, decreases the need for employee supervision, increases chances of promotions, and increases employee productivity (UMA S. N, 2013). One training opportunity that companies utilize is …

Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson

Agricultural Education and Communication

The importance of creating a marketing agency specializing in agriculture is to bridge the gap between producers and consumers. The lack of transparency from the producer has created a torn industry causing the average consumer to be questioning his or her food, or simply not understanding the agricultural way of life. An agricultural marketing firm in California can represent and advocate for local businesses to start closing the producer to consumer gap.

The American farmer excels at many things, but lacks in public communications. Modern day farmers have been able to produce more food than ever despite fewer resources and …

Getting To The Core: A Case Study On The Company Culture Of Apple Inc., Jenna B. Arocha

Recreation, Parks, and Tourism Administration

Company culture exists within every organization and makes up the company’s DNA. Apple Inc. (Apple) is a worldwide technology company that innovates new products and services while having environmental practices in mind. The purpose of this study was to examine the company culture of Apple. The researcher used a best practices guide to evaluate Apple’s company culture. This study found that Apple is effective in their company culture practices, however, could focus their efforts more on employees. In order to continue to have a positive company culture, Apple should focus more efforts on employees and utilize a more adhocracy style …

Far West Water Ski Club Floating Dock Replacement, Jeffery L. Hadley

Construction Management

A project based senior project, the Far West Floating Dock Project included the design, procurement and construction of two 20’x 20’ floating docks for the Lake Nacimiento based nonprofit Far West Water Ski Club. Constructed of polyethylene coated floats, 4x Pressure Treated lumber, hot-dipped galvanized hardware and composite decking, the dock is designed to have a lifespan of at least 35-40 years. This case study provides an overview of the complete project delivery, beginning with the conception and research, transitioning to design and procurement, and finishing with construction and lessons learned. The overall project cost landed at $21,712.00, made possible …

A Simulation Model For Decision Support In Business Continuity Planning, Marissa Anne Mosunich

Master's Theses

Enterprises with a global supply network are at risk of lost revenue as a result of disruptive disasters at supplier locations. Various strategies exist for addressing this risk, and a variety of types of research has been done regarding the identification, assessment and response to the risk of disruption in a supply chain network.

This thesis establishes a decision model to support Business Continuity Planning at the first-tier supplier level. The decision model incorporates discrete-event simulation of supply chain networks (through Simio software), Monte Carlo simulation, and risk index optimization. After modeling disruption vulnerability in a supply chain network, costs …

Alternative Institutional Arrangement For Urban Transit And Intercity Railway Operations: Lessons For The U.S., Seitu Akira Coleman

City and Regional Planning

Public transportation is an important part of the U.S. transportation system. After losing popularity in the U.S. during the mid-20th century, public transportation has been making a strong comeback in major metropolitan areas since the 1990s. In an effort to reduce inner-city traffic congestion, promote environmentally sustainable development patterns, rejuvenate decaying central business districts, and take advantage of all the other externalities of public transportation (i.e., reduced air pollution, a smaller urban footprint reducing sprawl, etc.), urban areas have been actively expanding their existing systems or building completely new systems. Despite the strong interest in reinvesting in public transportation and …

The Analysis Of The Hcs Department's Injury And Illness Prevention Program, Matthew Evers

BioResource and Agricultural Engineering

The Horticulture and Crop Science department had created their own Injury and Illness Prevention Program (IIPP) which was placed online using Cal Poly’s “PolyLearn” module. The program had just been created and generally covered some of the basic IIPP elements required by CalOSHA law, however it had various points of improvement to fulfill all IIPP regulations. It was found that the program content was not in compliance with CalOSHA laws regarding hazard inspection, training, and record keeping, but through meetings with the various department staff, these areas were brought into compliance with CalOSHA requirements, or are expected to be …

Determining California National Guard Airmen’S Opinions And Attitudes Regarding Morale, Welfare And Recreation Programs: A Research Project, Natalie Delossa

Journalism

This senior project creates research design parameters that will facilitate two- way communications between the California Air National Guard and its airmen. The benefits of conducting its research are twofold. First, the California Air National Guard can learn more about its airmen. Second, the California Air National Guard can use information about its airmen to better serve its external publics in future public relations and marketing endeavors.

This project addresses the importance of conducting two- way communication between internal and external publics (in this case, the California Air National Guard and its airmen and the California Air National Guard and …

Cal Poly Brocade Challenge 2013, Chandler Morehardt, Alexa Coburn, Juan Silva, Kerry Sun, Greg Wang, Raul Chagoya, Jd Torres

Architectural Engineering

No abstract provided.

The Effectiveness Of Total Quality Management Principles In The Printing Industry, Paige Cornelison

Graphic Communication

The purpose of this study was to determine the history and implications of the term “Total Quality Management”, to define the core principles of the concept, and to test their prevalence and effectiveness within the printing industry.

The research consisted of an in-depth survey, which was distributed to employees of printing companies across the country. The survey aimed to collect data that was predominately qualitative in nature. It inquired upon the utilization of quality management systems within the participant’s companies, the core objectives and direct effects of these systems, as well as upon the knowledge and usage of Total Quality …

A Feasibility Study Of Agricultural Production Of Brussel Sprouts, Cabbage, And Kale For San Ysidro Farms, Roy Orion Killgore

Agribusiness

The purpose of this study was to determine whether it is more profitable for San Ysidro Farms to establish a new commodity mix and grow brussel sprouts, cabbage, and kale in replace of broccoli and cauliflower or continue its current commodity mix for production. The goal is to determine whether the new commodity mix will bring greater profits during the months of January, February, and March.

The project represents a basic comparison technique of the different commodities grown for San Ysidro. Using the current 2013 cash flow statement and others from the previous production years, a comparison amongst the different …

Senior Project Report - Doctest, Stephen Weessies

Computer Engineering

DocTest is a program that, simply put, allows a programmer or user to document STANAG 4586 (a standard for unmanned aerial vehicle interoperability) messages and test the vehicle system at Lockheed Martin [5]. The program is extensible to allow for further development aiding our software team to do what they do best and not get bogged down in tedious but necessary documentation. DocTest is also used to aid in testing, keeping track of the issues and bugs found and creating a document that captures each issue so an issue is not missed or forgotten. This program was made for use …

Time To Graduation Improvement Study - A Lean Flow Chart Approach At California Polytechnic State University, Angel Morales, Quentin Greenlaw

Industrial Technology and Packaging

In order for Cal Poly to continue to stand out among other universities, there is a strong need to graduate their students in the typical 4 years. With a falling economy, both the budgets of Cal Poly and the student are decreasing. The longer a student takes in receiving their bachelors, the higher the costs will be in both money and time for the student and the university. Today, the average Cal Poly Industrial Technology student takes 5 years to graduate. That extra year of school will cost the student on average $8,523 in tuition fees on top of costs …

The True Value Of Value-Added Services In Digital Print, Noemi Garcia

Graphic Communication

This study compares the success of five digital printers in California’s central coast based on whether they choose to charge for value-added services. It questions past research that shows digital printers who implement an additional fee for such services are more successful than digital printers who do not always bill the customer for the extra services. It focuses on determining the reasons behind each printer’s strategy through a questionnaire. The study concludes printers not charging are not necessarily losing money because they have found ways to eliminate non-value-adding steps in their value chain. Therefore success must be redefined other than …

Feasibility Analysis Of A Microbrewery, Dylan Warren Snyder

Agribusiness

No abstract provided.

Applied Computer Cooling, Spencer Ellsworth

Liberal Arts and Engineering Studies

No abstract provided.

Estimated Sales And Investment Costs To Produce And Retail Gelato In The Petaluma Area, Katherine Camozzi

Agribusiness

Recent events in the California dairy have left many dairy producers with high feed costs, low profits, and low (sometimes negative) margins. Some producers have transitioned to producing value-added or artisanal dairy products to help increase the revenues earned from farm milk, particularly in Sonoma County. Because limited research exists on the business opportunities in response to a rapidly growing market for value-added products, this project explores the feasibility of starting a gelato production and retail business in the Petaluma area. To assess business feasibility, a consumer survey was created to estimate the percent of residents and non-residents who would …