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Articles 1 - 28 of 28
Full-Text Articles in Business
Marketing Through Microcultures On Social Media: An Examination Of Booktok And Independent Bookstores, Wandzia Prytko
Marketing Through Microcultures On Social Media: An Examination Of Booktok And Independent Bookstores, Wandzia Prytko
Honors Theses
This thesis explores the role of microcultures in social media marketing, by focusing on the BookTok microculture and its significant role in the marketing strategies of independent bookstores. The research includes an examination of microcultures and their impact on businesses, the effectiveness of the key social media marketing tactics used on TikTok, what BookTok is, how independent bookstores engage with BookTok, and an interview with an independent bookstore on their uses of BookTok.
A Content Analysis Examining The Nfl's Social Media Communications In A Global Market, Lauren Cavanaugh
A Content Analysis Examining The Nfl's Social Media Communications In A Global Market, Lauren Cavanaugh
Honors Theses
To better connect with the potential fan base in the United Kingdom, the NFL created another Instagram account, separate from their main “NFL” account, with the username “NFLUK”. In this thesis, I conducted a content analysis comparing a selection of posts made during the 2021 NFL season for each account, “NFL” and “NFLUK” to examine how the NFL modified their posts and communication for their new target audience. The posts were examined through the perspective of two different communication theories: The Elaboration Likelihood Model of Persuasion and the Adaptation versus Standardization Model of International Marketing. The goal was to determine …
Essentially Doomed: How The Covid-19 Pandemic Has Impacted The American Restaurant Industry, Jack Grafton
Essentially Doomed: How The Covid-19 Pandemic Has Impacted The American Restaurant Industry, Jack Grafton
Honors Theses
COVID-19 appeared unpredictably in late 2019 and developed into the most catastrophic global outbreak of the last century over the course of the next three years. The highly contagious virus infected hundreds of millions of people worldwide and was responsible for the death of millions. Beyond the devastating health impact the virus had on the world, pandemic related shutdowns resulted in massive economic consequences. Social distancing measures resulted in months long shutdowns and restrictions for businesses throughout the United States, resulting in massive revenue and employment losses. Of specific industries heavily impacted by the pandemic in the United States, the …
The R.I.C.O. Act: America's Approach Against The Mafia And Corporate Crime, Andrew Brooks
The R.I.C.O. Act: America's Approach Against The Mafia And Corporate Crime, Andrew Brooks
Honors Theses
A full explanation of how the federal government has made provisions to take down the Mafia that can and have been used against corporate crime through something known as the R.I.C.O. Act of 1970, and how the courts have failed to interpret the laws that were developed with the intent to neutralize both crime syndicates and corporate crimes.
The Shift Towards Social Media And Complimenting Crisis Communication Strategies For Business, Isabella Granara
The Shift Towards Social Media And Complimenting Crisis Communication Strategies For Business, Isabella Granara
Honors Theses
The following thesis will surround social media and its impact on crisis communication. It will also aim to compile the most useful strategies businesses can implement when they are struggling with a social media crisis. To do so, the shift towards social media will be discussed, specifically why it poses an issue on businesses when involved in online crises. The topic of social media’s impact on crisis communication, as well as updated social media crisis communication research, will also be a topic in this paper. An incident from 2017 surrounding a United Airlines social media crisis (Chapter 4) will be …
Psychological Factors And Consumer Behavior During The Covid-19 Pandemic, Adolfo Di Crosta, Irene Ceccato, Daniela Marchetti, Pasquale La Malva, Roberta Maiella, Loreta Cannito, Mario Cipi, Nicola Mammarella, Riccardo Palumbo, Maria Cristina Verrocchio, Rocco Palumbo, Alberto Di Domenico
Psychological Factors And Consumer Behavior During The Covid-19 Pandemic, Adolfo Di Crosta, Irene Ceccato, Daniela Marchetti, Pasquale La Malva, Roberta Maiella, Loreta Cannito, Mario Cipi, Nicola Mammarella, Riccardo Palumbo, Maria Cristina Verrocchio, Rocco Palumbo, Alberto Di Domenico
Management, Marketing, and Organizational Communication Department Student Works
The COVID-19 pandemic is far more than a health crisis: it has unpredictably changed our whole way of life. As suggested by the analysis of economic data on sales, this dramatic scenario has also heavily impacted individuals’ spending levels. To better understand these changes, the present study focused on consumer behavior and its psychological antecedents. Previous studies found that crises differently affect people’s willingness to buy necessities products (i.e., utilitarian shopping) and non-necessities products (i.e., hedonic shopping). Therefore, in examining whether changes in spending levels were associated with changes in consumer behavior, we adopted a fine-grained approach disentangling between necessities …
From Anxiety To Control: Mask-Wearing, Perceived Marketplace Influence, And Emotional Well-Being During The Covid-19 Pandemic, Abigail B. Schneider, Bridget Leonard
From Anxiety To Control: Mask-Wearing, Perceived Marketplace Influence, And Emotional Well-Being During The Covid-19 Pandemic, Abigail B. Schneider, Bridget Leonard
Management, Marketing, and Organizational Communication Department Faculty Works
Mask-wearing has been one of the most prominent, conflicted, and deeply divided issues in the United States during the COVID-19 pandemic. Across two studies, we seek to understand how beliefs and behaviors around mask-wearing are associated with the relationship between anxiety about the coronavirus and feelings of control over one’s health outcomes during the pandemic. In Study 1, we find that beliefs in the response efficacy of mask-wearing moderate the relationship between anxiety and control. Study 2 extends these results by investigating the underlying process. Specifically, we find that the relationship between anxiety and control is mediated by self-reported mask-wearing …
Revitalizing The Municipal Model: A Case Study Of Winter Park Golf Course, Jeff Arnold
Revitalizing The Municipal Model: A Case Study Of Winter Park Golf Course, Jeff Arnold
Honors Theses
This thesis aims to provide a well-substantiated possible course of action for municipalities facing uncertain futures with their golf facilities. The trend of failing municipal golf courses has become prevalent since 2007, resulting in an overall decrease in the number of municipal facilities throughout the country. This is an unfortunate reality, as municipal golf plays a key role in introducing the sport to a racially and socio-economically diverse group of people, and has also played a crucial part in combatting golf’s traditional issues with racism and elitism. Ultimately, because of the accessibility and model of equality provided by municipal golf …
The Marketing Of Fame: How Kim Kardashian Has Sustained Her Fame, And What Companies Can Learn From Her, Elizabeth Paquette
The Marketing Of Fame: How Kim Kardashian Has Sustained Her Fame, And What Companies Can Learn From Her, Elizabeth Paquette
Honors Theses
This research paper stands to prove that celebrities are no longer simply revered only for their talents or skill but have begun to outgrow the natural fame that comes with the skill, and/or have become famous for really no apparent or tangible reason at all, or possibly that there is now a new definition of celebrity. Their fame has worked in a cycle, famous for being famous. I will set out to prove the following: they continue their fame through the efforts of clever marketing. They use new or improved marketing tactics to further build their personal brands, create connections …
Achieving Broadened Accountability In Nonprofit Governance Through Social Competence Within A Community Of Practice, J. Bart Morrison
Achieving Broadened Accountability In Nonprofit Governance Through Social Competence Within A Community Of Practice, J. Bart Morrison
Management, Marketing, and Organizational Communication Department Faculty Works
The nonprofit sector is challenged by increasing public and stakeholder demands for a Broadened Accountability (BA). Strong expectations for performance accountability now accompany those for fiscal accountability. In response, better concepts of nonprofit accountability and associated practices to achieve it are being developed in the literature. However, knowledge of obstacles to achieving Broadened Accountability and possible paths towards overcoming them has lagged. This paper attempts to stimulate research and contribute to such knowledge by 1) elaborating on the assertion that a central difficulty is found in a pair of perceived governance dilemmas that can drive leaders into either/or choices between …
Achieving Broadened Accountability In Nonprofit Governance, J. Bart Morrison
Achieving Broadened Accountability In Nonprofit Governance, J. Bart Morrison
Management, Marketing, and Organizational Communication Department Faculty Works
Knowledge of obstacles to achieving Broadened Accountability (BA) in the nonprofit sector and possible paths towards overcoming them has lagged. This paper attempts to stimulate research and contribute to such knowledge by exploring the role that a Community of Practice (CoP) can play in avoiding governance dilemmas and developing grounded concepts around how certain relational practices contribute to the formation of a CoP. The study's ethnographic methods recorded and analyzed real-life interactions involving a board chair-CEO pair. The paper presents narrative description of these actions to convey its key contribution - a process model for overcoming obstacles to achieving BA.
Money, Manipulation, & Madoff: What Are Ponzi Schemes And How To Avoid Becoming A Fraud Victim, Nicole Turgeon
Money, Manipulation, & Madoff: What Are Ponzi Schemes And How To Avoid Becoming A Fraud Victim, Nicole Turgeon
Honors Theses
By educating more people on the red flags of Ponzi schemes, it will better their chances of not falling victim to a fraud themselves. It is also imperative for auditors and investigators to be properly educated on the red flags associated with frauds, such as Ponzi schemes, so future frauds can be stopped.
Young Adult Financial Literacy And Its Underlying Factors, Emily Meyers
Young Adult Financial Literacy And Its Underlying Factors, Emily Meyers
Honors Theses
This thesis discusses the current state of financial education and young adult financial literacy in the United States. Financial literacy is the level of personal finance knowledge an individual requires to make beneficial financial decisions. The United States faces a financial literacy crisis in young adults evidenced by failing scores of assessments administered by the Jump$tart Coalition, a leader in researching financial literacy in young adults. This thesis presents research and analysis of personal finance assessment scores from students of Franklin High School, Massachusetts. Assessments were administered to personal finance, business, and history students. The majority of students failed the …
Entrepreneurship In Marinas: Does A Business Plan Translate Into A Successful Business?, Michelle Byrnes
Entrepreneurship In Marinas: Does A Business Plan Translate Into A Successful Business?, Michelle Byrnes
Honors Theses
The field of entrepreneurship is recognized as being of fundamental importance for our economy. Small business entrepreneurs play a crucial role in generating new products and new employment in the United States. However, according to U.S statistics, eight out of ten entrepreneurs who start businesses fail within the first eighteen months. Understanding the factors that can increase the likelihood of success is crucial. One theory of successful entrepreneurship is that it stems from a strong business plan. This thesis will examine how this is indeed the case for owning a marina on Long Island.
Towards Achieving Broadened Accountability: Transcending Governance Dilemmas, J. Bart Morrison
Towards Achieving Broadened Accountability: Transcending Governance Dilemmas, J. Bart Morrison
Management, Marketing, and Organizational Communication Department Faculty Works
Demands for Broadened Accountability (BA) of nonprofit organizations require that boards achieve a high level of engagement to address important issues properly (Morrison & Salipante, 2007). This paper presents the theoretical basis for boards falling short of such engagement and specifies fundamental obstacles leaders face in achieving BA. One set of especially salient obstacles is conceptualized as false governance dilemmas. Two are considered in this paper: legitimacy vs. efficiency (Di Maggio & Powell, 1983; Deephouse, 1996; Morrison & Salipante, 2006) and conflict/monitoring vs. cooperation/collaboration. Two broadly defined relational practices – integrative bargaining (Walton & McKersie, 1965) and maintenance of high-trust/high-distrust …
Technology Change Or Resistance To Changing Institutional Logics: The Rise And Fall Of Digital Equipment Corporation, Michael S. Lewis
Technology Change Or Resistance To Changing Institutional Logics: The Rise And Fall Of Digital Equipment Corporation, Michael S. Lewis
Management, Marketing, and Organizational Communication Department Faculty Works
This article uses an institutional lens to analyze organizational failure. It does this through a historical case study of Digital Equipment Corporation, an innovator and market leader of minicomputers who faltered and eventually failed during the period of technological change brought on by the emergence of the personal computer. The failure of Digital Equipment Corporation is interesting because it occurred despite its ability to adapt to changing technological forces. An institutional analysis shows that while Digital Equipment Corporation was able to develop personal computers widely considered technologically superior to its competitors, it resisted broader changes occurring in its institutional context. …
Kids, Caregivers, And Cartoons: The Impact Of Licensed Characters On Food Choices And Consumption, Bridget Leonard, Margaret C. Campbell, Kenneth C. Manning
Kids, Caregivers, And Cartoons: The Impact Of Licensed Characters On Food Choices And Consumption, Bridget Leonard, Margaret C. Campbell, Kenneth C. Manning
Management, Marketing, and Organizational Communication Department Faculty Works
This research examines effects of on-package licensed characters on children’s and caregivers’ choices of healthy and indulgent food and children’s consumption amount. The authors propose that food liking exerts the greatest influence on children’s choices and consumption, such that the impact of on-package characters will be limited to choices between equally liked options. Caregivers’ choices are primarily influenced by their food goals for their children; thus, the impact of characters will likewise be limited to caregivers’ within-category choices. Two experiments show that a character influences children’s choices between two same-category options but not between indulgent and healthier options. A third …
Brand Loyalty In A Bertrand-Type Oligopoly Setting, Demetri Kantarelis
Brand Loyalty In A Bertrand-Type Oligopoly Setting, Demetri Kantarelis
Economics and Global Studies Department Faculty Works
It appears that in today’s brand-proliferating, constantly market-segmenting and technologically evolving global economy, consumer perceptions affect an entire industry in which brand loyalty is possible such as the extremely hot and rapidly developing global smartphone industry. In a brand-loyalty-prone industry, what are the implications of brand loyalty in terms of, among others, industry price, sales and profit? I propose a market structure in which each firm’s profit depends on sales of a brand realized in a captive market segment as well as on sales of the same brand realized in a non-captive market segment; ignoring costs of production and assuming …
Changing The Game: The Effects Of Social Media On The Business Of Sport, Jacqueline Avola
Changing The Game: The Effects Of Social Media On The Business Of Sport, Jacqueline Avola
Honors Theses
This thesis will examine the way in which social media has revolutionized three major components of fan engagement. First, it illustrates how social media dramatically increases the immediacy by which fans receive sports news and information. Second, the thesis demonstrates the importance of social media to enable fans to develop intimate relationships with their favorite teams and players. Third, this thesis illustrates how social media sites considerably increase the accessibility of sporting events to fans.
Worth Watching?: Assessing The Financial And Operational Health Of Netflix, Dominick Ciejka
Worth Watching?: Assessing The Financial And Operational Health Of Netflix, Dominick Ciejka
Honors Theses
No abstract provided.
Integrating Care And Critical Reflection In Women's Leadership Development Programs, Robin Ayers Frkal
Integrating Care And Critical Reflection In Women's Leadership Development Programs, Robin Ayers Frkal
Management, Marketing, and Organizational Communication Department Faculty Works
Women’s leadership development programs (WLDPs) have been suggested as programmatic additions for achieving gender-equity in organizational contexts. These programs are conceptualized as transformative learning spaces affording women the opportunity to explore uncritically examined assumptions and create new perspectives of themselves as leaders. This paper explains how these types of transformative learning environments are predicated on dialogue that encourages critical reflection in the context of caring relationships. Recognizing that women may arrive in leadership programs with varied capacities for both relational learning and critical reflection, this paper seeks to explore the communication practices needed to create the dialogic conditions of care …
The Super Bowl's Economic Impact On Its Host City, Ashley Lockwood
The Super Bowl's Economic Impact On Its Host City, Ashley Lockwood
Honors Theses
In this paper, I am going to discuss the major differences between the sports boosters' pregame estimates compared to the economists' post game analysis. In my research, I analyze all 32 cities with an NFL team over the most recent 20 years to see if there is a significant impact on the host's economy. This research will show if increasing local taxes in order to host the game yields an increase in per capita GDP after the game. Tax payers accept higher tax rates under the impression that, after the game, their city will reap massive benefits from hosting the …
Mastering Customer Loyalty, Kathleen M. Hurley
Mastering Customer Loyalty, Kathleen M. Hurley
Honors Theses
Customer loyalty can be described as “the result of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services” (Shaw & Hamilton 2015). Since 1896, loyalty programs have developed from a simple stamp redemption system to an intricate in-store and digital model. This system has become so successful because it properly engages the customer, both inside and outside the store, to build a mutually beneficial relationship between the business and the customer. Understanding customer loyalty is essential in creating a program that will provide the customer with incentives to reward their …
Protecting The Whistleblower: An Evolving Understanding Of The Role Of The Whistleblower, Alan Harrington
Protecting The Whistleblower: An Evolving Understanding Of The Role Of The Whistleblower, Alan Harrington
Honors Theses
This thesis will provide a background for whistleblower protection policies and explore the evolution of whistleblower protection policies in the United States in relation to publicly traded companies.
The Effect Of Distance From Nhl Affiliate On Ahl Fan Attendance, Stephen Picard
The Effect Of Distance From Nhl Affiliate On Ahl Fan Attendance, Stephen Picard
Honors Theses
This paper examines the effect of American Hockey League (AHL) teams locating closer to their National Hockey League (NHL) affiliates. With several AHL teams closing the distance (geographically) between their NHL affiliates for logistical purposes, I studied whether or not they will experience higher levels of fan support. I used data from all AHL teams between 2007 and 2017. I found a statistically insignificant negative relationship between proximity to NHL affiliate and average attendance in the AHL for all the teams. However, less popular AHL teams do experience higher levels of fan attendance when located closer to their NHL affiliate. …
What The Sarbanes-Oxley Act Does Not Include: An Examination Of The Importance Of Audit Firm Rotation, Audit Firm Credibility And Tone At The Top, Nicole Damaschi
What The Sarbanes-Oxley Act Does Not Include: An Examination Of The Importance Of Audit Firm Rotation, Audit Firm Credibility And Tone At The Top, Nicole Damaschi
Honors Theses
This thesis is an examination of the Sarbanes-Oxley Act (SOX) that was passed in response to a wave of accounting frauds, including Enron and WorldCom. Paul Sarbanes and Michael Oxley established SOX in an attempt to restore investors' confidence in the financial statements of publicly traded companies. However, there are critical elements of financial reporting that it fails to address, like audit firm rotation, audit firm credibility and management's tone at the top. Mandatory audit firm rotation and credible audit firms are believed to result in high-quality audits while management's tone at the top is reflected through the honesty and …
The Benefits Of Lunch Breaks, Joseph Dipilato Iv
The Benefits Of Lunch Breaks, Joseph Dipilato Iv
Honors Theses
The question as to whether or not taking breaks from work is beneficial for improving employee productivity has not been thoroughly examined, as it is still a fairly new topic of discussion. This thesis project sought to compile evidence to support the claim that breaks are indeed useful for this purpose. A review of the literature found not only information that directly supports this assertion, but also information that shows the numerous negative side-effects of not taking breaks from work. Certain workplace factors that influence break-taking behaviors were also discussed. For the purpose of providing modern-day companies several means by …
Song Of The Open Road: Business Students Blog About Tacit Knowledge In Their Internships, Arlene O. Dewitt
Song Of The Open Road: Business Students Blog About Tacit Knowledge In Their Internships, Arlene O. Dewitt
Management, Marketing, and Organizational Communication Department Faculty Works
Student interns produce professional blogs, using Web 2.0, to capture tacit knowledge concepts which are the experiential learning goals of internships in business education. This article discusses the pedagogical goals, methods and outcomes of this initiative. It also provides the theoretical underpinnings of the concept of tacit knowledge in viewing internships as a signature pedagogy in business education. It concludes with an application of this methodology to a strategic communication framework.