Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

PDF

University of South Florida (USF) M3 Publishing

2022

Destination

Articles 1 - 2 of 2

Full-Text Articles in Business

Brand Personality Of Balikesir Province As A Destination: Analysis Of Wikipedia Contents, Gizem Ozgurel, Muhammet Kesgin, Cevdet Avcikurt Oct 2022

Brand Personality Of Balikesir Province As A Destination: Analysis Of Wikipedia Contents, Gizem Ozgurel, Muhammet Kesgin, Cevdet Avcikurt

University of South Florida (USF) M3 Publishing

In tourism, it is extremely important to benefit from information technologies and web pages in order to achieve the management and marketing goals of destinations, to create awareness, information and convenience in the purchasing preferences of potential tourists who constitute the target groups. In channels with open-source features such as Wikipedia, page visitors with the potential to become tourists are provided with the opportunity to access all kinds of information about destinations and learn what destinations promise. The content created on Wikipedia is enriched with information added by users, and the perception of destination brand personality created with the support …


Concretizing The Fictional Places In Literary Works And Bringing Them To Tourism: Zeyniler Village Calikusu House, Zeynep Yamac Erdogan Oct 2022

Concretizing The Fictional Places In Literary Works And Bringing Them To Tourism: Zeyniler Village Calikusu House, Zeynep Yamac Erdogan

University of South Florida (USF) M3 Publishing

In this study, in line with the relationship between tourism and literature, Zeyniler Village which is included in the novel Çalıkuşu by Turkish Literature writer Reşat Nuri Güntekin, has been examined in terms of literary tourism. In the study, it is aimed to determine the tourism potential of Zeyniler Village with the house in which the fictional main characters live concretized and opened to visitors under the name of Çalıkuşu Evi. Zeyniler Village was examined on-site, at the same time as one of the qualitative research methods, interview technique was used, and content analysis was conducted by compiling the data …