Business Commons^™

The Effect Of Covid- 19 Pandemic Process On Social Psychology And Nature-Based Therapeutic Activities, Aysun Yalvac, Esmahan Yalcin, Murad A. Kasalak

University of South Florida (USF) M3 Publishing

Today, many scientists have stated that the use of nature-based products and activities at certain rates together with the healing effect of modern medical techniques during the epidemic that affects the whole world has health-supporting benefits. Based on these views, people's consumption of products obtained from natural resources has increased and the interest in outdoor activities in nature has increased. Due to the positive effects of these activities on mental health, socialization and rehabilitation processes, over time, it became necessary to consider these activities within the scope of therapeutic recreation applied to groups with health restrictions such as the disabled, …

A Scientometric Review Of Artificial Intelligence In Tourism (2000-2021), Rujun Wang, Yu Mu, Ying Huang

University of South Florida (USF) M3 Publishing

With the increase in the combination of artificial intelligence and the service industry, many applications of artificial intelligence in tourism have been gradually spawned. However, most of the existing research focuses on the algorithms and models of artificial intelligence, and few scholars have systematically reviewed the intersection of tourism and artificial intelligence, this study is based on scientometric, reviewing and sorting out 2689 relevant literature published in 2000-2021, and achieving the three purposes of status carding, hot spot snooping and trend prediction. First, through the participating locations, institutions and authors of collaborative networks, the main sources of AI-related research in …

Examining The Impact Of Work-Family Conflict On Organizational Commitment: Study Of Higher Education Sector In Northern Cyprus, Dilem Dana

University of South Florida (USF) M3 Publishing

This study examined the impact of work-to-family conflict (WFC) and family-to-work conflict (FWC) on two forms of organizational commitment, namely affective commitment and continuance commitment on full-time academic staff of two universities in Northern Cyprus. Two main theories have been tested in the current study; one for Organizational commitment and one for Work-Family Conflict Concept. The organizational commitment has been operationalized by the Three Component Model by Meyer and Allen (1991) and work-family conflict concept (WFCC) has been operationalized by the integrative model of Gutek et al. (1991). An addition to that, social identity theory has been used as an …

Predicting Intentions To Continue Using Travel Apps In The Post Covid-19 Crisis, Ahmed C. Bouarar, Smail Mouloudj, Asma Makhlouf, Kamel Mouloudj

University of South Florida (USF) M3 Publishing

In the era of information technology and the Internet, travel apps have become a significant element influencing modern travel behavior. However, research in this context remains limited in the tourism literature. This paper aimed to investigate the factors that influence intentions to continue using travel apps in the post-COVID-19 crisis in Algeria. A convenience sample of 380 Algerian tourists was surveyed, and a total of 244 questionnaires were collected over three months. The method used to test the proposed hypotheses empirically was the multiple regression analysis using SPSS 26. Results showed that attitude, perceived behavior control (PBC), degree of satisfaction, …

The Village Law In Indonesia As Mechanism To Support Decentralisation In Tourism, Masrura R. Idjal

University of South Florida (USF) M3 Publishing

This study aims to evaluate the mechanism of Indonesia's village-level tourist planning and development decision-making process following the adoption of the Village Law (Law No. 6 of 2014). The Village Law aimed to alter the concept of authority, how villages developed, including in terms of tourism. The village Law is a component of Indonesia's decentralized governance structure, which has been in place for the past 20 years. Decentralization is the process by which national government functions such as administration, financing, and authority are transferred to local governments. The Village Law was enacted to give the village government greater power, authority, …

Possibilities Of Using Neuromarketing Tools In The Hospitality Industry, Serdar Bulbul

University of South Florida (USF) M3 Publishing

Usage of neurosciences in social sciences has emerged new perspectives and methods for marketing and tourism marketing. Neuro-marketing and Neuro-tourism are some of those concepts. In the hospitality industry, marketing is in a complex state because the decision-making processes of the guests are unpredictable. For this reason, hotel managements are unable to satisfy guest’s requests and demands with traditional methods. Therefore, Neuro-marketing has importance because this new way of marketing has a high chance to replace currently used methods. Usage of Neuro-marketing in the hospitality industry could satisfy the guest requests while generating new marketing perspectives on hotel management. This …

Environmentally Friendly Practices Of Hotel Businesses In The Context Of Unep-Sustainable Tourism's Environmental Purity Principle: A Case Study, Yusuf Bayraktar

University of South Florida (USF) M3 Publishing

This study was carried out to emphasize the negative effects of the tourism sector on the environment through an example accommodation business. The research examined the environmental awareness policies of an accommodation business within the framework of the "Environmental Purity " principle set forth by UNEP and UNWTO. The research was designed according to the case study pattern based on qualitative research methods. In this research, the business was evaluated in terms of the quality certification systems, energy saving, waste management and the visibility of environmental awareness policies in social networks.

Keywords: environmental awareness, accommodation business, sustainable tourism, case study …

The Relationship Between Balloon Tourism And Well-Being, Serkan Bertan

University of South Florida (USF) M3 Publishing

The relationship between balloon tourism and well-being was analyzed in this study. In line with this purpose, a questionnaire was implemented on people living at Pamukkale destination. The reason for selecting Pamukkale was its importance as one of the most prominent localities with many hot air balloon activities. Structural equation model was used in this study which was conducted to determine the relation between well-being and the effects of and support for balloon tourism. The sample was determined with random sampling method. Data were analyzed through PLS-SEM method. Economic, cultural and environmental impacts were found to be positively affecting the …

Marketing For Creative Literary Tourism: Cases And Opportunities, Ana M. Matias, Luis Cardoso, Maria L. Pato

University of South Florida (USF) M3 Publishing

In the context of Territorial Marketing, it is intended to present a prospective work on the management of destinations based on cultural heritage. We therefore seek to demonstrate the importance of literary heritage and the effective possibility of its touristic use in Portugal, in the context of cultural and creative tourism, leveraged by Cultural Marketing strategies for low-density regions. In what concerns methodology, the paper is based on an extensive literature analysis and case studies, also taking into account available secondary data concerning relevant policies and suggests new possibilities for diversifying tourism offer at literary sites, leveraging the sociohistorical background, …

An Evaluation Of The Attitudes Towards Sustainable Tourism Development: The Case Of Urgup, Duygu Bora, Mehmet Bahar

University of South Florida (USF) M3 Publishing

The limited number of resources that humanity has creates the responsibility of protecting those resources and transferring them to future generations. It is vital that the natural, cultural and historical assets that form the basis of the tourism sector can be sustained without being consumed by excessive use. Research is aimed to investigate the attitudes of the local people, one of the key stakeholders of tourism, towards sustainable tourism development. Research population consists of local people living in Ürgüp destination, which hosts thousands of national and international tourists every year. According to the data obtained from the study, it has …

The Effects Of Pull And Push Motivation Factors On The Tourists’S Behavioral Intention: The Case Of Mugla, Ozgur Davras, Elvan Tatik

University of South Florida (USF) M3 Publishing

The aim of this study is to examine the effect of tourist push and pull motivation factors on their behavioral intentions. For this purpose, a survey was conducted on 405 national and international tourists who came to Muğla in the 2021 summer season. Explanatory factor analysis results determined that the push motivation factors were adventure and knowledge acquisition, relaxation, friendship and escape” pull motivation factors were natural, historical and cultural attractions, events, economic conditions and infrastructure, hygiene and security. The results of the multivariate regression analysis revealed that all pull motivation factors significantly and positively affect the behavioral intentions of …

Brand Personality Of Balikesir Province As A Destination: Analysis Of Wikipedia Contents, Gizem Ozgurel, Muhammet Kesgin, Cevdet Avcikurt

University of South Florida (USF) M3 Publishing

In tourism, it is extremely important to benefit from information technologies and web pages in order to achieve the management and marketing goals of destinations, to create awareness, information and convenience in the purchasing preferences of potential tourists who constitute the target groups. In channels with open-source features such as Wikipedia, page visitors with the potential to become tourists are provided with the opportunity to access all kinds of information about destinations and learn what destinations promise. The content created on Wikipedia is enriched with information added by users, and the perception of destination brand personality created with the support …

Geriatric-Tourism, Pmr, And Thermal Treatments In The Third Age, Ozge Buyuk, Gulsah Akkus

University of South Florida (USF) M3 Publishing

This study aims to reveal the situation of geriatric-tourism (gerontourism) in Turkey with longitudinal data obtained from digital and social media. As a result of the study i) geriatric-tourists visiting Turkey mostly benefit from thermal treatments in complementary medicine and PMR in traditional medicine, and also resort to hair transplantation among aesthetic interventions, ii) they come mostly from Iraq and Libya (Middle East), Germany (Europe), Azerbaijan (the Turkic Republics), and Ukraine and Russia (CIS), iii) they mostly prefer big cities such as Izmir, Ankara, Istanbul, Antalya, Bursa, iv) motivation factors are cost, thermal resource richness, medical service quality and additional …

The Importance Of Crisis Management In Tourism, Dora S. Jurdana, Romina Agbaba

University of South Florida (USF) M3 Publishing

The tourism industry has been exposed to different crisis situations, which reveal tourism's vulnerability and jeopardise its development through the damage they inflict as well as through their unpredictability. Tourism has proven to be resilient in rebounding in the aftermath of crises. In a globalized world which is constantly changing and in which crises affect people’s lives, managing them is an integral part of effective destination management. The main goal is to research the readiness of the tourism system for crises and to underline the importance of crisis management in order to strengthen the resilience of tourism to the effects …

Positive Influences Of Covid-19 On Local Touristic Sites: The Role Of Country Image In Stimulating Tourism In Jordan And India, Nadine Khair, Vimal C. Verma, Sara El-Deeb

University of South Florida (USF) M3 Publishing

Tourism took one of the hardest hits during COVID-19 pandemic, especially in Jordan and India, as they are tourism-dependent countries. Despite the restrictions that followed the pandemic, this study identifies the positive influence that this may have caused in enhancing local tourism. The study employed qualitative research methodology in which a sample of 30 interviews were conducted using convenience sampling technique in India and Jordan. Data was analysed using the thematic analysis. Results suggest that countries that have positive country image during the pandemic, may motivate civilians participate in domestic tourism resulting in improving local economy. The issue addressed is …

Bibliometric Profile Of Published Postgraduate Theses On Festival Tourism, Oguzhan Dulgaroglu

University of South Florida (USF) M3 Publishing

Festivals are important touristic products that allow individuals to escape from busy and stressful work environments. Visitors could have pleasant experiences with the opportunities such as acculturation, entertainment and tasting at the festivals. With the improvement of festivals and the increase in their number and variety, festival tourism has become one of the important issues of tourism. This study covers the postgraduate theses that completed between 1997 and 2021 within the scope of festival tourism. The main purpose of the study is to determine the bibliometric features of graduate theses in this context within the framework of various parameters. Another …

Investigation Of Poultry Meat Consumption Habits In Turkish And World Cuisine, Busra Erilmez Ilter, Dilek Dulger Altiner

University of South Florida (USF) M3 Publishing

It is very important to include animal foods in the human diet. When the animal production data in the world is examined, it is seen that poultry meat farming is increasing every day. Poultry meat is the name given to poultry animals whose meat can be consumed, such as chicken, turkey, quail, goose, duck, partridge. Poultry meat is consumed by billions of people all over the world every year. Poultry meat consumption amounts vary according to growing conditions, consumer income level, local cuisine culture, differences in rural or urban lifestyles, consumption frequency and amount. Since poultry meats have strategic importance …

Determining The Opinions Of Travel Agencies In Terms Of Cultural Tourism: The Case Of Ankara Province, Gonca Aytas, Fatma Doganay Ergen, Baris Bas

University of South Florida (USF) M3 Publishing

The fact that Turkey has hosted many civilizations for thousands of years and as a result the traces left by civilizations has made the country a rich country in terms of cultural tourism potential. In this context, Ankara has taken its place among our important cities in terms of cultural tourism potential, thanks to its deep-rooted history and its continued importance as an important center throughout history by being the capital of many states. In this context, in this study, which aims to evaluate the cultural tours carried out in Ankara by the travel agency employees, the survey technique, one …

Scope Of Rural Tourism Inroads Through Nonvegetarian Gastronomic Tradition In Western Himalayas: The Hindu’S Bakrid, Rohit Chauhan

University of South Florida (USF) M3 Publishing

This study explores the potential of rural gastronomic capital as tourism product in Shimla district of Western Indian Himalayas keeping in view the sustainable community-based approach. Bottom-up community driven approach is essential for sustainable tourism development and the state under study accounts for 89% of rural population. Gastronomic tradition is one such approach involving a large number of populations bringing them direct benefits. In this study a mixed research design was adopted for first identifying themes and lately looking for scope in a broader area. For getting initial idea 16 interviews were conducted. Upon analyzing the responses from this pilot …

Pandemic Time And Tourism In Oecd Countries: Artificial Intelligence And Digital Platforms, Alfonso Marino, Paolo Pariso, Michele Picariello

University of South Florida (USF) M3 Publishing

Introduction underline the three phases related to sector crisis, Background, starting from literature highlight the importance of what are the main actions implemented in 38 Member States. Methodology, with SPAD, elaborates a qualitative and quantitative set of policy responses that are displayed in Results. Discussions highlight the different approaches within the OECD area, but also the absence of a common strategy to exit to the sector crisis. The conclusion emphasizes that crisis response policies still need to be built and developed in the OECD area, even though initial responses showed strong responses in individual Member States that did not address …

Evaluation Of The Relationship Between Local Food Preference And Environmental Awareness Among Potential Domestic Tourists In Turkey, Ulker Colakoglu, Selma Atabey

University of South Florida (USF) M3 Publishing

Local cuisine is the gene that distinguishes the society from others. Because this gene is encoded with information about the geography where their ancestors lived, their dietary habits, religious beliefs, migrations, and wars. For this reason, locally produced agricultural productions gain importance as raw materials for local food production. In today's conditions, environmental concerns come to the fore with the increase in population and industrialization. Different agricultural production methods have been used to produce enough food for the population. However, these productions increase environmental pollution. In this study, in which the relationship between the preference of local food, which is …

Foreign Language Education Perception Of Tourist-Guidance Students As A Factor In Intercultural Communication, Bekir Esitti

University of South Florida (USF) M3 Publishing

Tourist guidance higher education is designed to provide a variety of intercultural knowledge and experiences for students. Intercultural communication covers tourists from different cultures interacting with their guides, sending and receiving messages to each other, creating meaning and making meanings common. In this context, the ease of communication provided by the proficiency obtained through foreign language education is essential for tourist guidance students who are candidate guides to overcome the intercultural communication problems they will encounter in the profession. In the study, open-ended questions about intercultural communication experiences and the relationship between foreign language education and intercultural communication were asked …

Proceedings Of The Conference On Managing Tourism Across Continents: Volume 2, Levent Altinay, Osman M. Karatepe, Muharrem Tuna

University of South Florida (USF) M3 Publishing

ISSN: 2834-4731

Advances In Managing Tourism Across Continents: Volume 2, Levent Altinay, Osman M. Karatepe, Muharrem Tuna

University of South Florida (USF) M3 Publishing

Advances in Managing Tourism Across Continents book consists of peer-reviewed (double-blind) research papers that were presented at the third Managing Tourism Across Continents (MTCON22) conference in March 2022. The book is published by the University of South Florida M3 Publishing as open-access.

ISBN 978-1-955833-08-0

Table of Contents

• Analysis of green marketing orientations of green hotels during COVID-19 with fuzzy
  • Ceylan Bozpolat and Burcu Simsek Yagli
• The effect of organizational change on organizational commitment
  • Ali Sukru Cetinkaya and Shafiq Habibi
• Tourism-oncology: More than a treatment
  • Ozge Buyuk and Gulsah Akkus
• A literature review on tourism studies based on technology acceptance model …

The Effect Of Organizational Change On Organizational Commitment, Ali Sukru Cetinkaya, Shafiq Habibi

University of South Florida (USF) M3 Publishing

Change is an ongoing process of renewing the structures, directions, and capabilities of the organizations to adapt to the variable needs of customers, employees, and the marketplace. Thus, organization needs to change in order to stay in the market. Change process will be smoothed by employee’s commitment. There is a strong need to examine the effects of organizational change on organizational commitment. In this quantitative research, survey technique was used as a data collection tool. It employs the scale developed by Meyer and Allen (2004) for organizational commitment. Items used for organizational change have been adapted from scales created by …

Tourism-Oncology: More Than A Treatment, Ozge Buyuk, Gulsah Akkus

University of South Florida (USF) M3 Publishing

Medical tourism is a growing global niche market all over the world. In this study, which intends to assess the status of "tourism-oncology," texts obtained longitudinally from digital and social media were analyzed for content. Tourism-oncology has evolved as an economic activity within the context of medical tourism in Turkey. The research revealed that (i) oncology was among the top five, (ii) lung cancer was the cancer type that results in the most travel, (iii) the user profiles shared on social media were mostly those of travel agencies and health-consulting businesses, (iv) Istanbul, Antalya, Ankara, Izmir, and Mugla were the …

A Literature Review On Tourism Studies Based On Technology Acceptance Model (2000-2021), Yakup K. Ozekici

University of South Florida (USF) M3 Publishing

Although there is ample research on technology acceptance model from both out of tourism (Marangunić & Granić, 2015) and tourism literature (Pourfakhimi et al., 2019). There is no paper explicating how the TAM have been addressed in tourism and hospitality literature to guide researchers in accelerating theoretical advancement and help tourism professionals in designing creative solutions. Thus, it is the aim of this study to unfold progress of TAM in tourism and hospitality literature through overviewing it. To fulfil this aim, 145 quantitative papers based their theoretical framework on TAM, published at journals involved within SSCI, ESCI or Scopus indexes …

Examining Social Media Views On Post-Pandemic Tourism Rebuilding: The Case Of Twitter, Muharrem Tuna, Nilgun Demirel Ili, Onur Celen

University of South Florida (USF) M3 Publishing

The world is trying to keep up with the COVID-19 pandemic's new normal conditions. The ongoing pandemic has adversely affected global tourism sectors and their activities like all sectors. Institutions and organizations in various countries, especially UNWTO, are taking initiatives to ensure the recovery of the tourism sector, which has been seriously affected by the COVID-19 pandemic. Therefore, the case study design, one of the qualitative analysis methods, was used to examine the views on social media activity (motivation) that occurred for the resumption of tourism. In the study, the effects of the pandemic on tourism were determined and a …

The Influence Of Demographic Characteristics On Satisfaction With Adventure Tourism Experience, Tahir Albayrak

University of South Florida (USF) M3 Publishing

Although the researchers extensively investigate white-water rafting as an adventure tourism type, little is known about the influence of participants’ demographic characteristics on the formation of rafting satisfaction. This study examines the influences of gender, marital status, age, and previous experience on overall satisfaction with the rafting experience by using data obtained from 319 German tourists, who participated in white-water rafting on holiday. Research results revealed that the respondents’ ages and previous experiences significantly contribute to their overall satisfactions with rafting experience. The findings of this study give comprehensive insights to scholars and practitioners targeting to identify white-water rafting participants’ …

The Role Of Green Brand Equity On Luxury Hotel Performance: The Mediating Role Of Green Image And Green Awareness, Iveren C. Bulya, Francis K. Eziokwu, Glory Aberekor

University of South Florida (USF) M3 Publishing

This study seeks to validate previous reports by demonstrating a connection between broad consumer views of green brand equity and environmental awareness and positive green brand image perceptions of luxury tourism. The purpose of this study is to clarify the mediating role of green image and green awareness in the relationship between green brand equity and luxury hotel performance. The result of this article is to verify the positive relationships between green brand equity and its two drivers – green brand image, green awareness which help to achieve hotel performance for luxury brands.