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Full-Text Articles in Business
Athleta B Corporation Case Study, Megan Chaffey, Vivian Jacobitz, Ariel Levi, Leah Olson, Nicole Serpico
Athleta B Corporation Case Study, Megan Chaffey, Vivian Jacobitz, Ariel Levi, Leah Olson, Nicole Serpico
B-Corp Case Studies by UNL Raikes Seniors
As a B Corporation, Athleta has the unique challenge of identifying a competitive strategy that will guide the company to success in the highly competitive athleisure market while also remaining consistent with its mission, vision, and values and supporting its parent company, Gap Inc. This case study was developed to evaluate this challenge through internal and external analysis of the company and to encourage readers to consider Athleta’s future priorities as the company undergoes changes in strategic leadership. The case study begins with a brief overview of the competitive landscape of the Athleisure market and a review of the history …
Patagonia’S Identity: Balancing Mission And Growth, Grace Clausen, Michael Kelly, Brysen Reeser, Liam Seper, Andy Zhang
Patagonia’S Identity: Balancing Mission And Growth, Grace Clausen, Michael Kelly, Brysen Reeser, Liam Seper, Andy Zhang
B-Corp Case Studies by UNL Raikes Seniors
This case study examines the challenges Patagonia has faced in attempting to balance its mission of sustainability and company growth. Since its inception, Patagonia has been dedicated to environmentalism and sustainability. They demonstrate this dedication through numerous ways including donating to environmental groups, using recycled materials to make their products, and implementing renewable energy in their production practices. However, as the company has scaled, it has made decisions to meet the needs of its growing customer base and increasing demand, which has led to conflicts with its mission. Additionally, Patagonia’s hard stance on sustainability puts every action they take under …
Ben And Jerry's: When Subsidiaries Fight Back, Ciara Baumert, Alexis Delos Reyes, Charles Floeder, Benjamin Lohrman, Praveen Rao
Ben And Jerry's: When Subsidiaries Fight Back, Ciara Baumert, Alexis Delos Reyes, Charles Floeder, Benjamin Lohrman, Praveen Rao
B-Corp Case Studies by UNL Raikes Seniors
Ben and Jerry’s is a world-leader in the premium ice cream market, having a very well-established brand known for high quality ice cream and unique flavors. Additionally, they are known for a large emphasis on economic and social equity, standing fast in their values and being very outspoken about their stances on prominent current events. After being acquired by Unilever, a global consumer goods company, Ben and Jerry’s came face to face with the reality that their company values will sometimes clash with their parent company’s after putting out a statement regarding the Israeli-Palestinian conflict that Unilever quickly denounced. While …