Business Commons^™

Athleta B Corporation Case Study, Megan Chaffey, Vivian Jacobitz, Ariel Levi, Leah Olson, Nicole Serpico

B-Corp Case Studies by UNL Raikes Seniors

As a B Corporation, Athleta has the unique challenge of identifying a competitive strategy that will guide the company to success in the highly competitive athleisure market while also remaining consistent with its mission, vision, and values and supporting its parent company, Gap Inc. This case study was developed to evaluate this challenge through internal and external analysis of the company and to encourage readers to consider Athleta’s future priorities as the company undergoes changes in strategic leadership. The case study begins with a brief overview of the competitive landscape of the Athleisure market and a review of the history …

Patagonia’S Identity: Balancing Mission And Growth, Grace Clausen, Michael Kelly, Brysen Reeser, Liam Seper, Andy Zhang

B-Corp Case Studies by UNL Raikes Seniors

This case study examines the challenges Patagonia has faced in attempting to balance its mission of sustainability and company growth. Since its inception, Patagonia has been dedicated to environmentalism and sustainability. They demonstrate this dedication through numerous ways including donating to environmental groups, using recycled materials to make their products, and implementing renewable energy in their production practices. However, as the company has scaled, it has made decisions to meet the needs of its growing customer base and increasing demand, which has led to conflicts with its mission. Additionally, Patagonia’s hard stance on sustainability puts every action they take under …

Ben And Jerry's: When Subsidiaries Fight Back, Ciara Baumert, Alexis Delos Reyes, Charles Floeder, Benjamin Lohrman, Praveen Rao

B-Corp Case Studies by UNL Raikes Seniors

Ben and Jerry’s is a world-leader in the premium ice cream market, having a very well-established brand known for high quality ice cream and unique flavors. Additionally, they are known for a large emphasis on economic and social equity, standing fast in their values and being very outspoken about their stances on prominent current events. After being acquired by Unilever, a global consumer goods company, Ben and Jerry’s came face to face with the reality that their company values will sometimes clash with their parent company’s after putting out a statement regarding the Israeli-Palestinian conflict that Unilever quickly denounced. While …

Acknowledge Your Inner Leader Worksheet, Connie I. Reimers-Hild

Kimmel Education and Research Center: Presentations and White Papers

Before you lead others, you must first lead yourself! The Inner Leader program walks participants through four phases of developing their inner leader: Discover, Decide, Design and Dare.

Each phase of the Inner Leader Coaching Ecosystem can be used for personal innovation. Participants in this session will take Innovation Actions focused around personal and professional fulfillment.

The Power Of Setting Smartr Goals, Connie I. Reimers-Hild

Kimmel Education and Research Center: Presentations and White Papers

Welcome to the Extension Update! My name is Connie Reimers-Hild, and I am an Extension Educator focused in leadership, innovation and entrepreneurship at the Kimmel Education and Research Center in Nebraska City. In today’s Extension Update, I will present the power of setting SMARTR Goals!

We all hear about how important it is to set goals, but very few of us to actually do it. What if we made the process of goal setting more personally fulfilling and more fun? As a Certified Professional Coach, I have used SMARTR goal setting with my clients. Establishing SMARTR goals can be powerful …

Smarter Intentions & Authentic Goals, Connie I. Reimers-Hild

Kimmel Education and Research Center: Faculty and Staff Publications

Intentions influence our actions and behaviors. If intentions are established with awareness, truth, and meaning, they can help us experience a life filled with passion and personal fulfillment. Lack of understanding around our true intentions often causes frustration and confusion, which is one reason people oftentimes do not achieve their goals. Many goals are written; however, they are not established with honest intent. It’s time to get brutally honest about your true intentions so you can achieve authentic goals.

Intentions have the power to strengthen your Inner Leader and move forward in a meaningful way as long as they represent …