Open Access. Powered by Scholars. Published by Universities.®
- Publication
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Business
Saflo, Allessandra Rudy R. Arroyo, Maya Angela Ysobel F. Lopez, Jose Enrico C. Quilao, Hui Yue Wang
Saflo, Allessandra Rudy R. Arroyo, Maya Angela Ysobel F. Lopez, Jose Enrico C. Quilao, Hui Yue Wang
DLSU Senior High School Research Congress
SAFLO was established during the third term of the A.Y 2020 – 2021. One of the main goals of the business is to reduce the negative effects of the fashion industry. The industry is known to be one of the most polluting industries in the market. With that, the business offers an eco-friendly tote bag that is primarily for daily use and serves as a sustainable alternative to regular bags. SAFLO’s marketing of products has been mostly done on online platforms such as Facebook and Instagram. Its current stage of development is its product diversification phase where it introduced a …
Defining A Filipino Heritage Brand In The Digital Age, Paz Esperanza T. Poblador
Defining A Filipino Heritage Brand In The Digital Age, Paz Esperanza T. Poblador
Center for Business Research and Development
How does an undefined yet strong heritage human brand compete in this rapidly-evolving, social-media crazed, digital-marketing driven business environment? The fiercely competitive arena of the fashion industry, where artisanal apparel tends to be so quickly commoditized by imitators and aggressive competition from top-of-mind global mass-produced brands, is where Filipina designer Patis Tesoro has been thriving and surviving as a passionate serial entrepreneur for over four decades now. Regarded as The Grand Dame of Philippine Fashion, she has done her fair share in uplifting homegrown arts and crafts by meticulously creating unique pieces of textile, clothing, home decor, and fine art, …