Business Commons^™

Is Seeing Believing? How Television Advertisements Influence Investment Decisions, Lucas Selb

Business and Economics Honors Papers

Stock returns are influenced by many factors. Finance scholars have attempted to examine the potential causes of stock price changes by comparing the observed returns of stocks after an event with the predicted returns they should have experienced had the event not occurred. The current “Super Bowl-Stock Returns” studies tend to find conflicting results regarding whether the returns of Super Bowl advertisers’ stocks deviate from their predicted values during the trading days following the Super Bowl, as well as the direction in which these returns deviate and why they deviate. This study uses a more precise model for estimating predicted …

Powerhouse Problem: The Examination Of The Nfl Draft And Possible Biases, Nicholas Troha

Business and Economics Honors Papers

This research explores the NFL draft's dynamics, investigating potential biases in player selection. Despite stars like Tyreek Hill and Antonio Brown emerging from small D1 institutions in the later draft rounds, a bias towards Power 5 conference players persists, particularly with wide receivers. Drawing from NFL draft data (2016-2020), this research finds that not only does there seem to be a premium placed on Power 5 receivers, but Southeastern Conference (SEC) linebackers as well. Quarterbacks were also evaluated in this research but revealed little information about what factors influence their draft position. The discrepancy of what influences a player’s draft …

Nfl Rule Changes Favor Offenses; But Don't Defenses Win Championships?, Kipp Satterlee Ransome

Business and Economics Honors Papers

The NFL's emphasis on favoring the offense through implementing new game rules is likely a significant factor in increasing a team's average points per game. Additionally, an increasing average points per game metric is likely a contributing factor to increasing real team revenue, as prior research indicates that higher-scoring games lead to higher fan satisfaction. Using game, team revenue, and rule implementation data from the 2002-2022 seasons, this author tests two new hypotheses that test whether specific rule changes targeting defenses or special teams increase a team’s average points per game and whether an increased points per game metric positively …

Scholars Day 2024 Program Of Events, Carl Goodson Honors Program

Scholars Day

This is the program of events for the 2023 Scholars Day Conference, where undergraduates across disciplines present their scholarly and creative works.

The Effects Of Commercial Media Selling An Idealized Body Type, Emma Horner

Honors Projects

Today’s society is consumer driven. People wake up and check their social media, and they are bombarded with product promotion and brand campaigns. On their commute to work, they may see billboards advertising local businesses. In the grocery store, they rely on the packaging to guide their purchasing decisions. Advertising is weaved within our society. Advertising itself is not a problem. In fact, we rely on advertising to guide our purchase decisions. While an art form, advertisements at their core portray ideals. A travel company may portray an ideal destination, a furniture store may portray an ideal home, or a …

Pressure From Tourism Hardest For Religious World Heritage Sites And Those In Forest And Coastal Areas, Eva Hagsten, Martin Thomas Falk

GSTC Academic Symposium - In conjunction with the GSTC Global Conference Sweden April 23, 2024

Short abstract (max 250)

This study empirically investigates tourism as a threat to UNESCO World Heritage Sites, given their characteristics and location. The main contribution of the study is a new measure that relates the time from inscription to the occurrence of a threat, based on data from the State of Conservation reports. In this database, there is information on 1,200 World Heritage sites for the period 1978-2023 with 29,000 observations. Two indicators relating to tourism as a threat are used: One relating to demand and the other to supply. Estimation results reveal that the occurrence of a tourism threat …

Research On Cohesion Strategy Of Land-Sea Functional Oriented Zoning Based On Perspective Of Land-Sea Coordination, Chengjin Wang, Zhaoyang He

Bulletin of Chinese Academy of Sciences (Chinese Version)

The marine-terrestrial interlaced zone serves as a crucial spatial hub linking the functional zoning of both land and sea areas. Optimizing the ecological function, economic function, and national security function of the marine-terrestrial interlaced zone is of significant importance for promoting the coordination between land and sea functional oriented zoning and achieving their mutual beneficial interaction. It also contributes to enhancing the economic, social, and environmental benefits, effectively allocating resources, and advancing social sustainability. Building upon the clarification of the current development status and characteristics of China’s marine-terrestrial interlaced zone, the research systematically examines the key issues existing in the …

Establishing Networked Territorial Spatial Pattern To Serve New Development Pattern, Jiaming Li, Jiaoe Wang

Bulletin of Chinese Academy of Sciences (Chinese Version)

A networked territorial spatial pattern, centered around major strategic corridors, plays a crucial role in supporting the construction of the new dual-circulation development pattern. The “Two Horizontals and Three Verticals” major strategic corridors that have been formed can effectively promote the concentration of socio-economic factors in major urban agglomerations. However, there exists a mismatch between the north-south vertical strategic corridors and the east-west socio-economic linkages and transportation corridors. Besides, the existing strategic corridors lack sufficient horizontal support for the Beijing-Tianjin-Hebei urban agglomeration, and the land and sea corridors exhibit weak horizontal driving effect and insufficient connection with external corridors. “Three …

Theory, Strategy And Path Of China's Regional Coordinated Development During 15th Five-Year Plan Period, Jie Fan

Bulletin of Chinese Academy of Sciences (Chinese Version)

Since the 18th National Congress of the Communist Party of China, China’s regional coordinated development has shown a sound trend through measures such as poverty alleviation, ecological civilization construction, and the implementation of major regional strategies. During the 15th Five-Year Plan period, China’s regional coordinated development is faced with the huge challenge of global resource and environmental supply shortage, slow and weak consumption growth in China and the world’s major economies, multi-sided suppression by developed countries, and continuous catch-up by developing countries with low-cost advantages. This study first puts forward some new academic thoughts, such as the equilibrium theory of …

Implementation Evaluation And Outlook Of Major Function Oriented Zone, Dong Chen, Baoyin Liu, Jie Fan, Daojing Zhou, Rui Guo, Zhao Wang, Jianxiong Wu

Bulletin of Chinese Academy of Sciences (Chinese Version)

Major Function Oriented Zone (MFOZ), an attempt and exploration aimed at ecological civilization during China’s industrial civilization period which is divided into two stages, the stage of MFOZ planning and the stage of the national strategy and basic institution before and after the 18th Communist Party of China (CPC) National Congress, and the main characteristics of both stages are analyzed. Since the 18th CPC National Congress, the strategic thinking of the MFOZ has been deeply rooted in the hearts of the people, the strategic pattern of the MFOZ has been basically formed, the development of the categorized MFOZ has achieved …

Layout Of Comprehensive Functional Regions And Recent Regional Guidelines In China, Fengjun Jin, Zhuo Chen, Jie Fan

Bulletin of Chinese Academy of Sciences (Chinese Version)

The overall strategy of the “four major sectors”, the regional major strategies and the major functional oriented zoning strategy have strongly supported the regional coordinated development in China. However, it also brings the risk of exacerbating the imbalance and incoordination of regional development due to strategic differences and segmentation. Based on an analysis of the trends in regional coordinated development in China, this study puts forward the layout of China’s comprehensive function regions, which divides the mainland of China into 10 regions: the Beijing-Tianjin-Hebei region, the Yangtze River Delta region, the middle reaches of Yangtze River basin, the upper reaches …

Research On Spatial Collaborative Allocation Of Innovation Chain And Industrial Chain And Regional Economic Layout In China, Jianhui Yu, Wenzhong Zhang, Jiaming Li

Bulletin of Chinese Academy of Sciences (Chinese Version)

The driving force of China’s economic development in the new era is gradually shifting from traditional production factor inputs and export-led growth to scientific and technological innovation-driven development, and technological innovation is increasingly becoming the main engine of China’s economic development. China needs to urgently address difficult issues such as the disconnect between science and technology and the economy, as well as prominent problems such as repeated resource allocation and scattered scientific research forces. Under the complex and volatile development environment, it is necessary to further optimize the spatial collaborative allocation of innovation chains and industrial chains and promote the …

Strategic Priorities Of China's Urbanized Areas During 15th Five-Year Plan Period, Wei Qi, Jie Fan, Jiaming Li, Yu Li

Bulletin of Chinese Academy of Sciences (Chinese Version)

Urbanized areas are areas whose main function is to provide industrial and service products. During the 15th Five-Year Plan period, the urbanization rate of China’s population will exceed 70 percent, thus entering a long-time stage of high urbanization levels. The strategic positioning of urbanized areas will be defined as county-level administrative districts with a high concentration of scientific and technological innovation resources, new quality productivity, and new-type industrialization. In terms of strategic layout, the scope of urbanized areas will be optimized to promote the concentration of population and economy in urban agglomerations, metropolitan areas, and central cities, and to strengthen …

Suggestions For Layout Adjustment Of China's Agricultural Regions During Fifteenth Five-Year Plan Period, Yong Xu, Hua Yang, Jian Duan

Bulletin of Chinese Academy of Sciences (Chinese Version)

Adjusting and optimizing the strategic paradigm of China’s agricultural regions in the new era is of great significance to the implementation of the “Greater Food” concept and the building of a strong agriculture. This study takes the layout adjustment of China’s agricultural regions during the Fifteenth Five-Year Plan period as its theme, and firstly summarizes the problems that exist in the main agricultural production regions and the layout changes in grain production bases. Then, in conjunction with the new requirements of the national strategies, the functional types of agricultural regions are refined, the different function positions are clarified, the adjusting …

Strategic Pattern And Optimization Of China's Eco-Regions During Fifteenth Five-Year Plan Period, Kan Zhou, Jie Fan, Daojing Zhou, Zhedong Qian, Hu Yu, Hanchu Liu, Jian Zhang

Bulletin of Chinese Academy of Sciences (Chinese Version)

Since the implementation of the major function oriented zoning, the ecological space of key ecological functional areas has continuously expanded, with a significant increase in vegetation coverage. Concurrently, there has been a dual change in population dynamics, characterized by a decrease in total population and an increase in the urban population. Furthermore, significant achievements have been made in economic and social development, and there has been a steady improvement in the functions of ecological security barriers, contributing to an alleviation of tension in human-environment relationships. During the 15th Five-Year Plan period, it is imperative to adhere to the functional orientation …

Improve Policy System Of Main Functional Zones In National Spatial Planning, Fan Qi, Siqi Qiu, Chengshuangping Zhao, Jianglong Chen, Siyu Shao, Bangrui Liu

Bulletin of Chinese Academy of Sciences (Chinese Version)

This study analyzes in detail the effectiveness and existing problems of the current policy implementation of the main functional zone in the “multi planning and integration” national land spatial planning system, and proposes an overall idea of systematizing, differentiating, coordinating, and incentivizing the policy system of the main functional zone in the new era of national land spatial governance. From the perspectives of strengthening the top-level design of policy systems, classifying and improving policy tools for the main functional zone, strengthening comprehensive policy coordination, and improving policy implementation evaluation mechanisms, the policy recommendations are proposed for improving and implementing the …

Strengthen And Optimize Professional Talent Team Building To Enhance Effectiveness Of Large-Scale Research Infrastructures, Xiyi Yang, Lingling Zhang, Xielin Liu, Xiaoyu Zhou

Bulletin of Chinese Academy of Sciences (Chinese Version)

The construction and operation of large-scale research infrastructures involves not only basic scientific research issues, but also complex engineering and management issues. Therefore, strengthening and optimizing professional talent team-building is a key factor in comprehensively improving the effectiveness of large-scale research infrastructures. However, current management system of these infrastructures pays insufficient attention to professional engineering and technical talents and management talents in terms of financial support, talent evaluation, and incentive system construction, which has seriously reduced the stability and work enthusiasm of these talents, which in turn directly restricts the scientific and social benefits of the infrastructures. By investigating several …

Bottleneck Analysis And Policy Suggestion On Construction Of International Scientific Research Environment, Xiaolin Zhou, Jun Wang, Ziyu Li, Jingru Chi, Fanchao Meng, Yun Yang, Xiaoping Ren

Bulletin of Chinese Academy of Sciences (Chinese Version)

Strengthening the construction of international scientific research environment is conducive to promoting international scientific and technological exchanges and cooperation, as well as building an open innovation ecosystem with global competitiveness. Based on research interviews and policy analysis, this study analyzes the blockages and proposes policy recommendations from six aspects: entry and exit of scientific research personnel, cross-border flow of scientific data, cross-border flow of scientific research materials, openness of S&T plans, settlement of international S&T organizations, and services and welfare of foreign talents. The research reveals several problems existing in the current construction of international science and technology environment, such …

Threats From Climate Change Are Increasing For Natural World Heritage Sites, Martin Falk, Eva Hagsten

GSTC Academic Symposium - In conjunction with the GSTC Global Conference Sweden April 23, 2024

The aim of the paper is to analyse the occurrence and intensity of threats to Natural World Heritage Sites from climate change as assessed by IUCN experts. The data comes from the Conservation Outlook Assessment database, which covers 250 sites for three time periods (2014, 2017 and 2020). The threat of climate change is broadly defined and includes temperature extremes, rapidly disappearing glaciers, coral bleaching, droughts, desertification, rising temperatures and rising sea levels. Simultaneous probit and ordered models with individual site effects are used to analyse the occurrence and intensity of both a perceived actual and a potential threat.

The …

Lonoke County Park Suggestions, Rayna N. Van Keuren

ATU Research Symposium

Research Question: Based on information obtained from examining Lonoke County Park user demographics, user preferences, and examining local parks in the area, what are some suggestions that can increase user satisfaction and increase the overall number of visitors?

Methods: I used online data sources as well as my own experience visiting local Lonoke County Parks to form my suggestions.

Analysis: After sorting through all my data, I settled with three different Lonoke County Parks that I provided suggestions for. The parks included Cabot Community Pond Development, Lonoke Ball Park, and Anthony Schmidt Memorial Park. Some common themes within the parks …

Social Media Among College Students, Julia Martorano

Honors Projects

Within the past decade, social media has become a huge part of most peoples’ everyday life. People use social media to keep up with old friends, to see what their current friends and family are up to, to follow celebrities, and so much more. Researchers and the general public have begun to wonder if this obsession with social media is detrimental to individuals and society. Throughout my research, I strived to answer two research questions. “How does social media affect a college student’s GPA, productivity, and life satisfaction?” and “How do celebrities and companies create social media content that drives …

Honesty In Marketing Communications: The Role Of Humor, Can Trinh

Atlantic Marketing Journal

Amid the crisis of trust in the marketplace, there have been increasing calls for advertisers to show more honesty in marketing communications. However, firms are still hesitant to follow suit out of concerns that more honesty may mean more losses than gains. Against such background, there is still scant empirical evidence about the effect of honest marketing communications on marketing outcomes to help provide practical guidance for marketers. The present research helps fill this crucial gap by examining the role of humor in honest marketing communications. Three studies in this research reveal novel insights that an interrelationship exists between humor …

The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus

Atlantic Marketing Journal

The present study explored the use of humor in social media ads that featured both a product being advertised and a social media influencer (SMI). Using extant literature and the theory of planned behavior as guides, the goal of the study was to explore the role of perceived humorousness on consumer perceptions of the SMI, the ad, the brand, and consumer purchase intentions. The experiment (N = 292) exposed self-identified males living in the U.S. between the ages of 18 and 40 to one of two versions of an ad for a men’s grooming product. The ads were run …

The Impact Of The Anthem Protest Movement And Covid On Nfl Viewership, George W. Stone, Michael A. Jones, Kirsten Passyn

Atlantic Marketing Journal

This research is based on 3 different surveys conducted over several NFL football seasons. The first study investigated the impact of the Anthem Protest Movement on the attitude of NFL fans. The “Anthem Protest” reemerged during the 2020 season during the “lockdown” season associated with the COVID epidemic. Co-mingled with COVID and societal unrest, many analysts were predicting irreparable harm to the NFL’s once indomitable position as America’s favorite sport resulting from this confluence of events. Given the importance of the topic in terms of future NFL fan support, this report looks back over the last several NFL seasons to …

Presentación: Investigación Científica Más Allá De Un Único Método, Cristo Leon

STEM for Success Resources

No abstract provided.

Capitalism, Global Militarism, And Canada’S Investment In The Caribbean, Tamanisha J. John

Class, Race and Corporate Power

At the end of the 1990s, there existed a belief that a growing Canadian military involvement in the Caribbean region was unlikely if it was not associated with Canada’s interest in Latin America (Klepak 1996). This view had such a large impact that today there is a dearth of information on Canada’s military involvement in the Caribbean region. Lacking systematic investigation, two myths have perpetuated: first that Canada has no stake or interest in Caribbean security, insofar as those interests cannot be tied to Canada’s interests in Latin America; and second, that all expressions of Canada’s involvement in Caribbean security …

The Evolution Of The Nonprofit Sector In Nepal, Charles Harrington, Davis Jones

SC Upstate Research Symposium

The nonprofit sector in Nepal has grown exponentially over the last decade. Significant growth in the areas of education, economic development, health and human services, tourism, and environmental conservation has created a demonstrable need for nonprofit organizational support and development to address these emerging needs. This paper and accompanying oral presentation will address the underlying factors that have driven the growth of the nonprofit sector in Nepal, including, but not limited to the history of national philanthropy and community service, early formulation of the nonprofit sector, development of civil society, non-government organizational proliferation, earthquake response and resilience, the emergence of …

Proposed Charlotte To Atlanta High-Speed Passenger Rail Line: An Economic, Infrastructural, And Developmental Analysis In The Upstate Of South Carolina, Ian C. Macurda, Kimberly Whitehead

SC Upstate Research Symposium

This research paper is an in-depth analysis of the high-speed passenger rail line proposed between Charlotte, NC and Atlanta, GA and its impact on the economy, infrastructure, and future development of the Upstate of South Carolina. Currently, passenger rail service between Charlotte and Atlanta is offered on Amtrak at late hours throughout the night on its long-distance passenger rail line The Crescent from New York City, NY to New Orleans, LA. The train is often delayed and is operating at a deficit for Amtrak, like most of their long-distance routes. Traffic on Interstate 85 through the Upstate is another issue …

Hgs-3 The Influence Of A Tandem Cycling Program In The Community On Physical And Functional Health, Therapeutic Bonds, And Quality Of Life For Individuals And Care Partners Coping With Parkinson’S Disease, Leila Djerdjour, Jennifer L. Trilk

SC Upstate Research Symposium

Purpose Statement: Several studies have shown that aerobic exercise can have a positive impact on alleviating symptoms experienced by individuals with Parkinson's disease (PD). Despite this evidence, the potential benefits of exercise for both PD patients and their care partners (PD dyad) remain unexplored. This research project investigates the effectiveness, therapeutic collaborations, and physical outcomes of a virtual reality (VR) tandem cycling program specifically designed for PD dyads.

Methods: Following approval from the Prisma Health Institutional Review Board, individuals with PD were identified and screened by clinical neurologists. The pre-testing measures for PD dyads (N=9) included emotional and cognitive status …

The Ethical And Legal Implications Of Iot Data In Business Organizations, Kennedy Bellamy

Cybersecurity Undergraduate Research Showcase

The Internet of Things (IoT) has transformed how our day to day lives by implementing and evolving technology that allows data to be exchanged between interconnected devices without the need for human involvement. This paper investigates the implications of IoT expansion and development in corporate organizations, focusing on both the opportunities and challenges it brings. IoT encompasses a wide range of data kinds, from sensor readings to user interactions, across industries such as manufacturing, healthcare, and retail. However, greater connection raises ethical and legal challenges, especially over data privacy, ownership, and control. Potential breaches of privacy and illegal data access …