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Full-Text Articles in Business
Are We Really Brands?, Trent Hennessey
Are We Really Brands?, Trent Hennessey
Trent Hennessey
In 1969, Philip Kotler and Sidney Levy argued the frontiers of marketing could be expanded to include the health, education and arts sectors, places and ideas… and people. But are we really brands? To answer this question, this article reports on the lived experience of people in the know: high-profile self-marketers.
Proving Marketing Success Pays Off: Marketing Performance Measurement And Its Effects On Marketing’S Stature And Firm Success, Don O'Sullivan
Proving Marketing Success Pays Off: Marketing Performance Measurement And Its Effects On Marketing’S Stature And Firm Success, Don O'Sullivan
Don O'Sullivan
No abstract provided.
Marketing Accountability And Marketing’S Stature: An Examination Of Senior Executive Perspectives, Don O'Sullivan, Patrick Butler
Marketing Accountability And Marketing’S Stature: An Examination Of Senior Executive Perspectives, Don O'Sullivan, Patrick Butler
Don O'Sullivan
No abstract provided.