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Are We Really Brands?, Trent Hennessey
Are We Really Brands?, Trent Hennessey
Trent Hennessey
In 1969, Philip Kotler and Sidney Levy argued the frontiers of marketing could be expanded to include the health, education and arts sectors, places and ideas… and people. But are we really brands? To answer this question, this article reports on the lived experience of people in the know: high-profile self-marketers.