Business Commons^™

The Model Of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry, Tamilla Curtis, Dawna Rhoades

Dr. Tamilla Curtis

"After deregulation in the United States in 1978, airlines faced intense competition on previously regulated routes. The proponents of deregulation stated that equilibrium in the industry would be achieved by providing lower fares and improved service (Daraban and Fournier, 2008). While this became true to some extent, the airline network in the U.S. was dominated by the hub-and-spoke system and concentrated in the hands of few large airlines. The emergence of the Low-Cost Carrier (LCC) model, which originated in the U.S. through Southwest Airlines in the early 1970s, became an instrument to drive the airlines towards a competitive equilibrium. The …

The Model Of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry, Tamilla Curtis, Dawna Rhoades

Dr. Tamilla Curtis

No abstract provided.

A Cross-Cultural Investigation Of Work Values Among Young Executives In China And The U.S, Yue Pan, Xuebao Song, Ayalla Goldschmidt, Warren French

Yue Pan

Purpose – The purpose of the study is to investigate what values are now important to young American and Chinese managers, since they profile the direction in which their country is headed. It aims to explore if the ethical values of young executives in different countries are converging to a common global business culture. It also aims to argue that the individualism‐collectivism value dimension by itself does not capture the differences between the Chinese and American sample members. The vertical‐horizontal dimension, in contrast, seems to better delineate the value orientations among young executives in the two countries. Design/methodology/approach – In …

A Cross-Cultural Investigation Of Work Values Among Young Executives In China And The U.S, Yue Pan, Xuebao Song, Ayalla Goldschmidt, Warren French

Yue Pan

Purpose – The purpose of the study is to investigate what values are now important to young American and Chinese managers, since they profile the direction in which their country is headed. It aims to explore if the ethical values of young executives in different countries are converging to a common global business culture. It also aims to argue that the individualism‐collectivism value dimension by itself does not capture the differences between the Chinese and American sample members. The vertical‐horizontal dimension, in contrast, seems to better delineate the value orientations among young executives in the two countries. Design/methodology/approach – In …

Issues In Ecolodge Management In Latin America, Gregory Osland, Robert Mackoy

Robert Mackoy

No abstract provided.

Targeting Of Outdoor Alcohol Advertising : A Study Across Ethnic And Income Groups, Rick Wilson, Brian Till

Brian D. Till

No abstract provided.

The Effect Of Construal Level On Time Perceptions, Confidence In Judgements And Future Preferences, Sonia Vilches-Montero, Mark Spence

Mark Spence

Purpose – This paper aims to examine how activating an abstract versus concrete construal as a retrieval cue – prior to providing estimates but after exposure to the stimulus – affects retrospective duration estimates of a hedonic experience, the kind of experience one might wish to repeat. Recent research has examined the effect of construal mindsets on prospective time perceptions (Hans and Trope, 2013) as well as the prediction of future durations (Kanten, 2011; Siddiqui et al., 2014).

Design/methodology/approach – Two experiments are presented to test four hypotheses. The effect of construal level on time perceptions, confidence in duration …

Designing Competitive Edge Through Job Ads: A Content Analysis Of Seek.Com.Au, Jan Jervis, Jeffrey Brand

Jeffrey Brand

Extract: The word ‘design’ appears regularly in all types of dialogue, going far beyond traditional design disciplines. Yet an understanding of design appears dependent on the perceptions assigned by individuals across a wide and varied spectrum of professions. This paper examines the communication discourse on design across Australian businesses by analysing job listings on seek.com.au, a leading employment, recruitment and career portal in Australia and new Zealand. The research questions ask: (1) what design knowledge is requested by employers in their job advertisements; (2) what industries and professions are presented in the design features; and (3) whether design is acknowledged …

Consumer Hookah Consumption: Is The Hubble Bubble The New Coffee And Cocktail?, Tracy Harmon-Kizer

Tracy R. Harmon-Kizer Ph.D.

Hookah smoking is a growing practice among American teens and young adults. In a single hookah smoking session, a smoker may inhale 100 to 200 times the volume of smoke inhaled in a single cigarette. Yet, the risks and adverse consequences of hookah smoking are relatively unfamiliar to health professionals, tobacco policy regulators and consumer behavior researchers. To extend our understanding of this epidemic-like consumption practice, this study explores consumer initiation and continued practice, and the meanings, attitudes and beliefs held by those who smoke hookah, especially with respect to cigarette smoking. Our findings reveal adulterated ways in which hookah …

Emerging Trend In Educating Future Young Marketers: "Like Or Unlike", Pamela Kwok, Paula Hodgson

Paula Hodgson

The implementation of a new academic structure, the Hong Kong Diploma of Secondary Education, in 2012 has led to revised common descriptors for associate-degree and higher-diploma programmes released by the Education Bureau in Hong Kong. Both types of programme are now required to have generic content of at least 60 and 40 percent, respectively, in terms of curriculum design. This generic content covers IT and other skills for initial employment at a para-professional level. The business environment in Hong Kong is highly dynamic, and generic IT skills can play a crucial role in enabling young marketers to be better informed, …

How Important Is Nutrition Within The 'Ideal' Eating Out Experience? A Descriptive Comparison Among Southern United States Consumers, Abel Alonso, Martin O'Neill, Claire Zizza

Abel D Alonso

Eating out experiences can project different images, desires and expectations among consumers. Depending on the overall outcome of these experiences, consumers may have a positive impact on a business through continued patronage or word-of-mouth advertising, while in the case of dissatisfying experiences their response may even harm an establishment's image. From a group of 305 participants, this study explores consumers' viewpoint of the ideal eating out experience and in the process seeks to identify keywords that are evoked in their definition of this experience. This information could prove invaluable to restaurant professionals in better meeting the needs of consumers in …

Wine, History, Landscape: Origin Branding In Western Australia, Abel Alonso, Jeremy Northcote

Abel D Alonso

No abstract provided.

Small Winegrowers' Views On Their Relationship With Local Communities, Abel Alonso, Jeremy Northcote

Abel D Alonso

No abstract provided.

Consumption Patterns Among New Zealand Winery Visitors - An Exploratory Study, Abel Alonso, David A. Cohen, Rick Fraser

Abel D Alonso

No abstract provided.

Consumer Imagery And Southern Us Foods: A Preliminary Study, Abel Alonso

Abel D Alonso

This study addresses the consumer’s image of stereotypical Southern foods in the Southern United States (US), as well as their level of consumption, and sheds light on the trade-off that many consumers continue to make favouring taste over health when it comes to consumption. Data were collected in a South-eastern US town via direct questionnaire distribution; 500 questionnaires were distributed and 233 usable responses obtained. The findings indicate that the high calorie content or the ‘unhealthy’ nature of the foods, but at the same time the ‘tasty’ element are images consistently identified in respondents’ comments. Thus, there appears to be …

Into The Mind Of The Seller: Using Neurophysiological Tools To Understand Sales Techniques, Adriane Randolph, A. Borders, Terry Loe

Adriane B. Randolph

No abstract provided.

A Diagnosis Of Inherent Problems In Enhancing Service Quality Through Internal Marketing And Organizational Identification In Macau And Singapore Casinos, Sudhir Kale, Sangita De

Sudhir H. Kale

With spectacular growth in demand since opening the market to foreign competition, executives within the Macau casino industry have focused their attention on enhancing capacity and opening new casino properties. Meanwhile, the Singapore casino market, barely two years old, has already produced revenues comparable to the Las Vegas Strip. Despite stellar past successes, the long-term scenario for the casino industry in both Macau and Singapore could spell trouble. Specifically, service quality stands to suffer because operators have not devoted adequate thought to their service culture and internal marketing strategy. With overall capacity in Asia slated to increase significantly in the …

Assessment Of Reliability And Validity Of The Gambling Related Cognitions Scale (Grcs), Sudhir Kale, Chris Dubelaar

Sudhir H. Kale

This research sought to assess the reliability and validity of Raylu and Oei’s (2004) widely used Gambling Related Cognitions Scale (GRCS). Two samples were used in this study. In the “teenage sample,” 2,000 teenagers, aged 15-19, completed a web-based survey containing questions related to a host of gambling-related issues, including GRCS. The “university sample” comprised of 764 international students and 836 domestic students sampled from three universities in Australia. Our research used the same items as those utilized by Raylu and Oei (2004). After our exploratory factor analysis of the scale items yielded two factors for both samples, we tried …

Personal Consumption Norms And Their Influence On Consumption Volume, Natalina Zlatevska, Mark Spence

Mark Spence

No abstract provided.

Do Australian And American Consumers Differ In Their Perceived Shopping Experiences?, Marilyn Jones, Sonya Vilches-Montero, Mark Spence, Sevgin Eroglu, Karen Machleit

Mark Spence

Purpose - The purpose of this paper is to present findings from an experiment designed to test the impact of crowding perceptions (both human and spatial), emotions (positive and negative) and shopping values (utilitarian and hedonic) on shopper satisfaction. Culture is explored as a moderating variable with the expectation that it systematically affects perceptions and values, which, in turn, influence the shopper's experience with the store.

Design/methodology/approach - Data were collected via a 2 x 2 x 2 full factorial between subjects design with two variables, one manipulated and one measured. The two manipulated variables were spatial density (high versus …

Spill-Over Effects In Multi-Sponsored Events: Theoretical Insights And Empirical Evidence, Robin Pentecost, Mark Spence

Mark Spence

Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive associations one has with the event will transfer to the sponsor’s brand. For a variety of reasons nowadays many events are co-sponsored, hence research is required to understand the ramifications that one sponsor may have on perceptions of another sponsor’s brand. Within this study we present empirical support that: 1) perceived fit between an …

Factors Affecting The Acquisition And Transfer Of Novel Attribute Relationships To New Product Categories, Stewart Shapiro, Mark Spence, Jennifer Gregan-Paxton

Mark Spence

This article investigates two factors posited to affect consumers' ability to learn a novel attribute relationship (e.g., "no pesticides → USDA organic symbol") and apply this recently acquired knowledge when making judgments in a new product category. The first factor concerns the nature of the attribute encoding process and, in particular, whether it allows for comparison of examples. The second factor focuses on the relationship between the learning and transfer domains, and examines the influence of perceptual similarity (manipulated two ways: similarity in the elements comprising the attribute relationships, and similarity between the base and target domains) on the transfer …

Fostering Consumer-Brand Relationships In Social Media Environments: The Role Of Parasocial Interaction, Lauren Labrecque

Lauren Labrecque

Curriculum To Prepare For 21st-Century Marketing Learners, Paula Hodgson, Pamela Kwok

Paula Hodgson

Because they live in the 21st century, students of marketing in higher and further education are open to the challenges of ongoing changes in the business environment. Although the job market may provide indicators of their career expectations, educators need to align the teaching, learning and assessment experiences to be provided in the curriculum so that graduates are well prepared for their future careers. Marketing graduates are expected to have mastered consumer behaviour and marketing research as the top two entry-level concepts in marketing knowledge, but they are also expected to have achieved proficiency in oral and written communications, and …

Consumer Attitude Towards The Spirit Airline Online Advertising, Tamilla Curtis, Blaise Waguespack, Anke Arnaud

Dr. Tamilla Curtis

Brand-Extension Or Self-Extension? Using Avatars To Study The Effects Of Self-Image Congruence On Brand-Extension Evaluation, Mitchell Hamilton

Mitchell Hamilton

This dissertation investigates the effect of self-image on brand-extension evaluation in the context where self-images are influenced by an avatar. Prior studies have demonstrated the positive effects of self-image congruence on brand evaluation. The brand-extension literature has found that the congruency between the parent-brand and the extension influences the brand-extension evaluation, with moderately incongruent extensions having a stronger effect than either highly incongruent or highly congruent extensions. Missing in the past research is the role of congruency in the self-image/brand relationship, within a brand-extension evaluation context. The brand-extension evaluation literature seems to suggest that, while evaluating a brand-extension, the consumer's …

Consumer Power: Evolution In The Digital Age, Lauren Labrecque

Lauren Labrecque

Who Washes A Rental Car? Contamination As A Barrier To Renting, Leslie Koppenhafer

Leslie E. Koppenhafer

This research examines contamination as a barrier to renting. Participants evaluated a car rental where cleaning supplies were explicitly/not described and evidence of prior user was present or absent. Participants viewed the company more favorably and were willing to pay more when the prior user was not made salient.

The Role Of Brand Personality In The Arts: An Assessment Of Brand Personality Of The National Gallery Of Victoria, Jody Evans, Kerrie Bridson, Joanna Minkiewicz

Dr. Joanna Minkiewicz

No abstract provided.

Moving From Reverence To Relevance: An Exploration Of The Brand Image Of The Public Art Museum Sector, Jody Evans, Kerrie Bridson, Joanna Minkiewicz

Dr. Joanna Minkiewicz

No abstract provided.