Business Commons^™

Green Freight Asia (C): The Road Ahead, Jason Woodard, Christopher Dula

C. Jason Woodard

Green Freight Asia is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments concerning business-IT related topics. In this case, students take on the role of a small firm pitching to collaborate with GFA on an IT solution partnership to support GFA’s programme for the adoption of green freight practices in the Asia Pacific region. The case could also be adapted for classroom facilitation with adequate preparation.

Green Freight Asia (C): The Road Ahead is the third and final part of the case series. It …

Green Freight Asia (A): Driving The Adoption Of Sustainable Supply Chain Practices, Jason Woodard, Christopher Dula

C. Jason Woodard

Green Freight Asia is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments concerning business-IT related topics. In this case, students take on the role of a small firm pitching to collaborate with GFA on an IT solution partnership to support GFA’s programme for the adoption of green freight practices in the Asia Pacific region. The case could also be adapted for classroom facilitation with adequate preparation. The first part, Green Freight Asia (A): Driving the Adoption of Sustainable Supply Chain Practices, chronicles the formation …

Green Freight Asia (B): Navigating Toward A Successful Partnership, Jason Woodard, Christopher Dula

C. Jason Woodard

Green Freight Asia is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments concerning business-IT related topics. In this case, students take on the role of a small firm pitching to collaborate with GFA on an IT solution partnership to support GFA’s programme for the adoption of green freight practices in the Asia Pacific region. The case could also be adapted for classroom facilitation with adequate preparation. The second part, Green Freight Asia (B): Navigating Toward A Successful Partnership, explores how a collaborative partnership between …

Sentosa (B): Creating A Platform For Integrated Customer Engagement, Jason Woodard, Kevin Sproule

C. Jason Woodard

This case is the second part of a three-part series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case (A) – Marketing / Analytics Case (B) – IT solution design Case (C) – Long-term strategy Sentosa (B): After helping Sentosa define their business model in the A case, the focus shifts to developing an integrated information technology system to enable business growth while working with existing the constraints of existing infrastructure. The goal is to have an IT platform that would provide a total customer experience ranging from tickets to personalised offers. The second case …

Sentosa (A): Asia’S Favourite Playground, Jason Woodard, Kevin Sproule

C. Jason Woodard

This case is the first part of a three-part series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case (A) – Marketing / Analytics Case (B) – IT solution design Case (C) – Long-term strategy Sentosa (A): This case starts as Esther Wong, deputy director of solutions technology is tasked with boosting local attendance to Sentosa, the resort island near the heart of Singapore. The island had done well in attracting foreign visitors, and management saw the next challenge to be attracting locals to the island, who often saw it as expensive and difficult to …

Sentosa (C): Advancing Sentosa’S Strategy Through Integrated Customer Engagement, Jason Woodard, Kevin Sproule

C. Jason Woodard

This case is the third part of a three-part series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case (A) – Marketing / Analytics Case (B) – IT solution design Case (C) – Long-term strategy Sentosa (C): After successfully answering the ‘big’ questions like how to drive Sentosa’s core revenue and designing a new IT platform, students are asked to tie it all together. How can their learning be used to chart a strategy for the Sentosa Leisure Group? How can they realise the aggressive revenue and profit goals set forward by the board? In …