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Research Proposal For Analyzing Users Of Consumer Generated Media Based On Age, Jamie Levitt

MBA Student Scholarship

Consumer Generated Media (CGM), a form of internet service in which customers provide feedback on the goods and services they have utilized, is the fastest growing sector on the internet. In fact, in 2005, more than 1.4 billion “consumer comments” were created for CGM. For the travel and hospitality industry, Tripadvisor™ is the largest source of information and data. It receives 47 million visits monthly.

Although CGM is increasingly relied upon by consumers, limited research has been conducted to demonstrate its value for businesses. Beyond an analysis regarding differences in CGM adoption on a country by country basis, there is …