Business Commons^™

A Relationship Between Family Leisure And Tourism & Hotel Industry: A Importance Of Family Leisure, Boram Lee, Hansheng Wu

MBA Student Scholarship

The purpose of this study is to examine the relationship between family leisure behavior and apply its relationship into the tourism and hotel industry. Exploratory sample data (N=50) were collected from international students at Johnson and Wales University, primarily of Chinese and Korean ethnicity. The instrument consisted of three parts: demographic features, past family leisure tendency, and current family leisure tendency. Ho: There is not a significant difference between the past frequency and satisfaction of family leisure and the current family leisure frequency and satisfaction. A t-test for independent samples is used to address the hypothesis. The results of the …

Research Proposal For Analyzing Users Of Consumer Generated Media Based On Age, Jamie Levitt

MBA Student Scholarship

Consumer Generated Media (CGM), a form of internet service in which customers provide feedback on the goods and services they have utilized, is the fastest growing sector on the internet. In fact, in 2005, more than 1.4 billion “consumer comments” were created for CGM. For the travel and hospitality industry, Tripadvisor™ is the largest source of information and data. It receives 47 million visits monthly.

Although CGM is increasingly relied upon by consumers, limited research has been conducted to demonstrate its value for businesses. Beyond an analysis regarding differences in CGM adoption on a country by country basis, there is …

Factors Affecting Students’ Decision Of Hotel Selection, Mingyang Liu, Ritong He

MBA Student Scholarship

The goal of this research is to identify the factors affecting students’ hotel choices, to examine the impact of hotel servers when a potential guest selects a hotel, and to determine how hotel servers influence a student’s preference. The target populations for this study were Johnson & Wales University students who had stayed in U.S. hotels. A print-out questionnaire survey was distributed, descriptive statistics, and z-tests were used to address the research hypothesis. The results of the study indicated a significant positive relationship between hotel services and students’ decisions on their hotel selection. Location of the hotel, online information, and …

Chinese International Students’ Attitudes Towards Online Travel Agencies In The U.S.A., Weixin Xin, Yun Lin

MBA Student Scholarship

With the development of travel industry in America and influx Chinese international students in the U.S., more Chinese international students tend to have different attitudes towards travelling in the United States. This research study drew a random sample (N=50) of males (n=25) and females (n=25) who were administered a student perception questionnaires. Measures were obtained on Chinese international students' attitudes toward online travel agencies in the U.S., and the “new mode” of travelling. Eighty-five percent of the participants were Chinese students in Johnson and Wales University-Providence, RI, U.S.A. Fifteen percent of the participants were Chinese students in other universities in …

Red Lion Hotel Corporation, Yin-Chia Shao

MBA Student Scholarship

This paper is a strategy executing research project of Red Lion Hotels Corporation. The research content includes the nature of the business, environmental analysis, strategy position within the industry, competitive advantage, strategic history, evaluate strategy and a conclusion. The company grew from a focused differentiation strategy to a broad differentiation diversification. Examining the business environment analysis, the external environment has a moderately strong impact on the company and the internal environment has a moderately weak position. The inferior position is a disadvantage to the Red Lion Hotel Corporation's growth. In addition, compared the company with Choice International Hotels, Inc and …

Carnival Corporation & Plc, Ye Zhou

MBA Student Scholarship

Carnival Corporation & plc is a global cruise company and one of the largest vacation companies in the world. This paper researches the company by analyzing environmental factors, strategic position within the cruise industry and competitive advantages. After reviewing company's strategic history, this paper evaluates the effectiveness of the company's present strategies (Carnival Corporation and PLC, 2010b).