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ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19
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Full-Text Articles in Business
Managing E-Mindful Tourism Experiences: A Co-Creation Approach, Uglješa Stankov
Managing E-Mindful Tourism Experiences: A Co-Creation Approach, Uglješa Stankov
ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19
No abstract provided.
Can Digital Marketing On Instagram Help To Promote Sustainable Travel? Abstract, Jacques Bulchand-Gidumal Professor, Armin Brysch Professor
Can Digital Marketing On Instagram Help To Promote Sustainable Travel? Abstract, Jacques Bulchand-Gidumal Professor, Armin Brysch Professor
ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19
The contribution of digitalization and digital platforms to tourism sustainability is a timely topic. In this research we analyze if a digital platform such as Instagram could contribute and be used as a tool to promote sustainability by destinations and by travelers. To this aim, we implement a methodology comprised of four steps: identifying the most recognized sustainable destinations in the world (i.e. Slovenia, New Zealand and Costa Rica), downloading and analyzing the last posts from the official accounts of the DMOs of these destinations, identifying the most frequently used hashtags related to sustainable tourism (#ecoturismo, #ecotourism, #sustainabletravel, #ecotravel and …