Business Commons^™

Young Indigenous Entrepreneurs- Supporting Changemakers Through Entrepreneurship And Advocacy Of Indigenous Issues, Anita Lakra, Emily Wang, Shagufta Farheen

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

Indigenous youth are reclaiming their language, customs and land. They are at the forefront of Canada’s fastest-growing population, yet continue to face barriers in health, education and justice systems. Indigenous tourism often exploits Indigenous communities. However, self-driven Indigenous tourism is an opportunity for Indigenous communities to strengthen their culture and economy. Many Indigenous youth aspire to start businesses. Their products are often sold not just nationally, but also to international customers. Hence, a program that provides financial literacy courses and personalized business advice can support young Indigenous entrepreneurs. Based on the experience of a young Indigenous entrepreneur who sells beadwork …

Public Policies For Tourism Recovery During Covid 19 Pandemic; A Case Study Of Spain, Mónica Pellejero, José Sanabria, Teresa Aguiar, Yazmina Araujo

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The COVID-19 virus has caused the biggest worldwide economic crisis since the Great Depression of the 1930s and a “zero tourism” situation with catastrophic consequences. Many authors analyzed the economic impacts of the COVID-19 pandemic, but none of them have specifically examined Spain and government actions and public policies taken to fight the pandemic. Through the case study methodology, this paper presents a literature review of the most up-to-date studies on the impacts of the COVID-19 global pandemic. Secondly, we specify the different public intervention measures implemented by national, regional, and local authorities in Spain. Finally, we set out the …

Destinations’ Recovery Marketing Campaigns In Response To Pandemics, Eli Avraham

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The Covid-19 pandemic has altered the paradigm of risk and recovery management but it is just one of many pandemics to have impacted destinations during the last two decades. This study examine how destination officials combated the image crises that followed SARS-2003, H1N1 Swine flu 2009-10, Zika 2016-17 and Covid-19. The literature dealing with combating pandemics has focused on the actual management of either a specific pandemic or regional aspects of a pandemic and less on the recovery marketing and image repair aspect. As a result, tourism academic literature has a shortage of image repair theoretical frameworks addressing multi-case health-related …

Managing E-Mindful Tourism Experiences: A Co-Creation Approach, Uglješa Stankov

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

No abstract provided.

A Creative Perspective On The Tourism Industry In Romania, Alexandra Zamfirache

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The purpose of this scientific paper is to review various aspects of the negative impact of the COVID-19 outbreak on the tourism sector in Romania. The paper is based on research that combines a analysis of economic indicators, completed a qualitative research, based on in-depth interviews conducted on the population of Brasov on assessing the travel during the pandemic. Based on the results of research and exploratory research in the literature, we have listed in a concise manner several measures to make tourism cleaner, safer and more sustainable after this famous pandemic.

Guest Attitudes In The Covid Era: Does Socioeconomic Status Impact The Acceptance Of Hotels' Green Practices?, Faranak Memarzadeh, Priya Raman

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

As the hotel industry is one of the sectors that is heavily affected by the pandemic, it is critical to discover which characteristics of guests’ priorities have transformed due to COVID-19, including guests' mindset about hotels’ green practices.

To offer the most effective sustainable service in the pandemic era, hoteliers need a clear perception of guests’ viewpoints on hotels’ green practices. Besides the guests’ demographic information, which helps in understanding their opinion about green service in the COVID-19 time, their socioeconomic status could predict the layout of their mindset and perceptions of the service in this specific period of time.

Can Digital Marketing On Instagram Help To Promote Sustainable Travel? Abstract, Jacques Bulchand-Gidumal Professor, Armin Brysch Professor

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The contribution of digitalization and digital platforms to tourism sustainability is a timely topic. In this research we analyze if a digital platform such as Instagram could contribute and be used as a tool to promote sustainability by destinations and by travelers. To this aim, we implement a methodology comprised of four steps: identifying the most recognized sustainable destinations in the world (i.e. Slovenia, New Zealand and Costa Rica), downloading and analyzing the last posts from the official accounts of the DMOs of these destinations, identifying the most frequently used hashtags related to sustainable tourism (#ecoturismo, #ecotourism, #sustainabletravel, #ecotravel and …

The Covid-19 And The Stock Market Behaviour Of The Tourism Sector In Spain., Isabel Carrillo-Hidalgo, Juan Ignacio Pulido-Fernández, Jose Luis Durán-Román, Jairo Casado-Montilla

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The global pandemic caused by COVID-19, declared in March 2020, has had a dramatic impact on tourism, especially in Spain, as it was one of the first countries affected by the pandemic, as well as being one of the world’s biggest tourist destinations. Stock market values are responding to the evolution of the pandemic, especially in the case of tourist companies, so being able to quantify this relationship allows us to predict the effect of the pandemic on shares in the tourism sector, improving the response to the crisis. To this end, a model has been developed to predict the …

What Drives Satisfaction And Dissatisfaction Of Hotel Guests? An Exploratory Analysis Based On Tripadvisor, Carlos Díaz-Santamaría, Jacques Bulchand-Gidumal Professor, Santiago Melián-González

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

Understanding the drivers of hotel guest satisfaction and dissatisfaction is basic for hotel managers. In this research, we use a large database of more than 30,000 reviews that were posted on TripAdvisor to investigate this issue. We use Power BI to assign a sentiment score to each review and to extract the main phrases from them. This allows us to create two datasets of words and phrases (one derived from the reviews of satisfied guests and one derived from the reviews of dissatisfied guests) in order to compare them. In order to compare both datasets, we perform a quantitative analysis. …

Tourists’ Meaning Of Sustainability As A Tool For Segmentation. A Biosphere Reserve Case Study, Juan Ignacio Pulido-Fernández, Yaiza López-Sánchez, Isabel Carrillo-Hidalgo, Jose Luis Durán-Román

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

This paper provides empirical evidence on the potential use of the meaning of sustainability for the tourist in segmentation studies. The analysis has been applied to a nature destination, specifically, in the “Sierras de Cazorla, Segura y Las Villas” Biosphere Reserve. In the first place, this research identifies, through a cluster analysis, three segments of tourists based on what the tourist considers sustainability to be (level of knowledge and commitment, as well as its implications for the destination), analyzing for each segment their sociodemographic and socioeconomic variables and their willingness to pay to improve the sustainability of destinations.

The results …

Technological Applications In Small Accommodation Businesses, Codruta Adina Baltescu

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The technological evolution in economic activities determines rapid changes and the need for permanent adaptation. In tourism and, especially in the field of hospitality, these transformations have essential influences on the organizational aspects, managerial decisions and, finally, on the companies' competitiveness. The study aims to assess the current state of use of technological applications in the small accommodation businesses, as well as the perceived advantages and barriers in managers’ views. This study presents the results of a qualitative research conducted on a sample of 20 managers of small hospitality businesses in Brasov County, Romania. The findings point out that the …

A Systematic Literature Review On The Responsible Travel Behavior Of Tourists In Destination Tourism, Ailin Fei, Jonathon G. Day Dr.

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

Responsible travel can be referenced in a variety of ways in academic literature due to similar terms and synonyms. Responsible travel does not have a formal definition although, it is being researched in a wide range of contexts. This study is a systematic literature review on the responsible travel behavior of tourisms in destination tourism. This study aims to identify what literature exists currently that investigates or aims to promote responsible travel behavior of tourists at a destination. This study is also interested in identifying if there is any literature that measures the responsible travel behavior of tourists. This will …

Shark-Diving Tourism In The Macaronesian Archipelagos: Challenges And Opportunities, Pedro Gonzáles Mantilla

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The Macaronesian region is typically heavily exploited by fisheries; however, in recent years, marine wildlife tourism has become popular and a shark-diving industry has emerged, potentially presenting an alternative for the sustainable use of sharks. Combining a literature review with interviews with dive operators conducting shark encounters in the Macaronesian archipelagos, we provide an overview of the challenges and conservation potential of shark-diving tourism for these territories. Owing to the regular presence of important shark species for tourism and the growth of the scuba-diving industry, shark-diving has potential to expand over the region. Yet, the overlap between European industrial fishing …

Ewom Platforms As Productivity Catalyzers For Travel Agencies: A Two-Stage Double Bootstrap Data Envelopment Analysis, Tomas Saralegui

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The travel industry, and in particular travel agencies, face a severe challenge to increase productivity. In a fast-paced digitalization context, embracing ICTs to tackle this challenge should be part of COVID-19 recovery strategies. Electronic word of mouth (eWOM) could allow better learning processes, improve communication with customers, and serve as a remarkable diffusion channel. However, this channel is not yet fully embraced by the sector. This research, delimited to Spanish travel agencies in the period 2012-2019, applies a two-stage double bootstrap data envelopment analysis to assess whether eWOM and how firms manage eWOM, contributes to achieving higher levels of efficiency. …

Nature-Based Destination Image: An Exploratory Study On The Formation Of The Destination Image Of The Legal Amazon., Paula Cristina Pereira Rodrigues Chaves Drª., Francisco Antônio Dos Anjos Dr., Marklea Da Cunha Frest Dra.

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

Abstract: This study aims to measure the Nature-Based Destination Image (NBDI) of the Legal Amazon among national tourists, verifying the image successors related to satisfaction, WOM /e- WOM, recommendation and revisit. With a predominantly quantitative approach, the study presents two purification stages: 1) a group of 15 experts and 2) 151 national tourists. To test convergence and reliability, Exploratory Factor Analysis (EFA) was used, with Bartlett's sphericity and KMO and reliability by McDonald's Omega. The findings revealed that 58 variables are suitable to measure the image of the Brazilian Amazon destination, suggesting internal consistency with good convergence and reliability indexes. …