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Full-Text Articles in Business
Household Life Cycle As A Segmentation Approach For Major Professional Sports Teams, Jacob S. Watkins
Household Life Cycle As A Segmentation Approach For Major Professional Sports Teams, Jacob S. Watkins
Undergraduate Distinction Papers
As entertainment and leisure market offerings increase, major professional sports teams need different approaches to segmenting consumers. Household life cycle represents an approach to segmenting. Using data from one major professional sports team, the household life cycle is found to have a relationship with purchase of different season ticket packages. Major professional sports team managers should offer different types of ticket packages to different segments of the household life cycle.
An Examination Of Athletes And Non-Athletes Academic Performance At The Division Iii Level, Troy A. Lemke
An Examination Of Athletes And Non-Athletes Academic Performance At The Division Iii Level, Troy A. Lemke
Undergraduate Distinction Papers
This research examines athletes and non-athletes’ academic performance at the Division III collegiate level. The sample that was taken for this study was comprised of two groups of Division III college students. Athletes, that participate in intercollegiate athletics and non-athletes, that do not. Results of this study supports the following hypothesis: Division III college athletes have similar to lower academic success than those that do not participate in sports. A behavioral and demographic survey was administered to one hundred and sixty seven students and student-athletes (84 non-athletes and 83 athletes) at a Division III University, in the Midwest. A twelve …