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Full-Text Articles in Business
Correlation Of Motivations To View Facebook Video Advertisements With Willingness To View Future Advertisements, Mokhlisur Rahman
Correlation Of Motivations To View Facebook Video Advertisements With Willingness To View Future Advertisements, Mokhlisur Rahman
Dissertations and Theses
Most people are familiar with the concept of Facebook video ads. Facebook offers enormous features to place in-feed video ads to promote products. An online survey was conducted at the University of South Dakota in Vermillion, South Dakota. The survey looked for user motivations for viewing Facebook video ads. The conceptual framework for this study was chosen as the Uses and Gratifications Theory. Drawing on the UGT, the study uses a previously established and supported scale used in previous uses and gratification studies to measure the correlation among results. All the participants in this study were university students. The study …
Spirituality And Leadership: Integrating Spirituality As A Developmental Approach Of Improving Overall Leader Effectiveness, George Gregory Houston
Spirituality And Leadership: Integrating Spirituality As A Developmental Approach Of Improving Overall Leader Effectiveness, George Gregory Houston
Antioch University Dissertations & Theses
The role of leadership continues to be a consistent topic of discussion whether you are considering the seminal work of Stogdill (1974), Burns (1978), Kouzes and Posner (1995), or Van Hooser's (2013) Leaders Ought to Know, one of Amazon's 2013 Top Ten Leadership books. A consistent question in leader development circles is-how can leaders be more effective in their role given the current state of leadership? One dimension of leadership development that is often overshadowed, downplayed, minimized, or completely ignored is the concept of spirituality. If the spiritual development of individual leaders can be integrated with other accepted leadership …