Business Commons^™

The Research On The Choice Of Logistic Mode By Ahp For M Company, Xiaoying Luo

World Maritime University Dissertations

No abstract provided.

Strategy Research On The Problems Of Newlandocean Logistics Company, Lubin Liu

World Maritime University Dissertations

No abstract provided.

The Research On 2008 Global Recession In Dry Bulk Tramp Shipping, Erdem Mutlu

World Maritime University Dissertations

No abstract provided.

Research On The Supply Chain Inventory Management To Gen Garment Co. Ltd, Wei Wang

World Maritime University Dissertations

No abstract provided.

Research On The Establishment Of Food Supply Chain Traceability Systems, Jianmin Zhang

World Maritime University Dissertations

No abstract provided.

Chinese Factor On World Dry Bulk Market, Yunhong Zhang

World Maritime University Dissertations

No abstract provided.

The Evolution Of Lianyungang Port Fund From Share Market, Pengyu Bai

World Maritime University Dissertations

No abstract provided.

The Research On Optimization Of Liner Route Between China To Middle East, Tingyi Chen

World Maritime University Dissertations

No abstract provided.

Analysis On Strategies Of Liners Against The Global Financial Crisis, Feng Chen

World Maritime University Dissertations

No abstract provided.

Economic Approach Of Piracy Along The Maritime Silk Road And Cost Analysis Of The Northern Sea Route, Petros Kelaiditis

World Maritime University Dissertations

No abstract provided.

The Construction And Development Of Shanghai International Shipping Center, Shimin Wang

World Maritime University Dissertations

No abstract provided.

Analysis On Development Of Empty Container Distribution Center In Shanghai Port, Jieyua Xu

World Maritime University Dissertations

No abstract provided.

Research On Port Logistics And Customs Clearance At Shanghai Port, Yi Yao

World Maritime University Dissertations

No abstract provided.

The Research On Ikea (China)'S Supply Chain Management, Yingyan Yuan

World Maritime University Dissertations

No abstract provided.

The Research On Risk Evaluation Of Shanghai Lng Import Program, Chao Lin

World Maritime University Dissertations

No abstract provided.

The Research On Function And Application Of Financial Leasing For Small And Medium Size Shipping Enterprise: Decision Making On Ship Financing In M Company, Yu Miao

World Maritime University Dissertations

No abstract provided.

The Correlation Analysis Between Financial And Shipping Industry, Bailin Sui

World Maritime University Dissertations

No abstract provided.

Research On Decision-Making On Take-Back Models In Reverse Logistics For End-Of-Life Electronic Products, Yiwei Wang

World Maritime University Dissertations

No abstract provided.

Analysis Of Boys Hope Girls Hope Of Nevada, Andrea Sundberg, Brad Giles, Cedric Pittman, Imelda Delatorre, Rebbeca Morris Fridley

UNLV Theses, Dissertations, Professional Papers, and Capstones

One of the most important components of any business is the ability to effectively market the organization. Marketing is critical in shaping the public's knowledge of services offered and how an organization distinguishes itself from other organizations within a community. This type of recognition ultimately affects an organization's sustainability. To effectively conduct outreach and create an effective marketing strategy nonprofit organizations are increasingly becoming reliant on volunteers to meet these missions. With nonprofit organizations taking on larger caseloads with limited staff, organizations are becoming more reliant on volunteers, which include the Board of Directors, to assist in marketing and fundraising. …

Promotion Induced Competitive Effects: Two Essays, Rajeev Airani

Marketing Theses & Dissertations

This dissertation focuses on the empirical generalizations related to retailer promotions. Two essays are developed addressing the generalizations. The first essay addresses the contradiction in the calculations of primary and secondary demand effects. A mathematical proof is developed to show that under Nested Logit modeling, competitors' gain assumption is violated. An alternative explanation is provided to calculate the primary and secondary demand effects. The second essay focuses on the empirical generalization of the neighborhood price effect. The effects of share and quality in shaping the neighborhood price effect are hypothesized and tested. Further, based on the evidence that neighborhood price …

The Role And Growth Of Celebritization In Presidential Campaign Coverage, Johnathan Bradford Long

Honors Theses

The thesis covers the growing role of entertainment and celebrity-style news in the domain of hard presidential campaign television news coverage. Having done prior research on such entertainment news outlets as E! News, Entertainment Tonight, Access Hollywood, among others, I found that I was seeing the same treatment of celebrities as hard news programs were giving to presidential candidates. In light of this thought, the study covers what has been written about the evolution of presidential campaigns and the integration of celebrity news elements into campaigns. This study also performs a media analysis on the network news …

Perceptions About Rollersoccer Youth Programs, June Solomon

Master's Projects and Capstones

The purpose of this research was to investigate the demand for structured

RollerSoccer Youth Programs and to examine the perceptions about this type of

Program. The market for RollerSoccer is untapped and unrepresented in the

world of sports. To date, there are no articles about the development of

RollerSoccer Youth Programs or scholarly work on marketing the emerging sport

of RollerSoccer. The RollerSoccer International Federation (RSIF), the governing

body for this fast‐paced, high scoring hybrid sport aims to expand its reach to

youth in diverse communities by developing this sports initiative.

Three hundred and ten youth participants from selected schools …

Decentralizing Police Detectives: Increasing Efficiency Of Property Crime Investigations, Jon M. Zeh

UNLV Theses, Dissertations, Professional Papers, and Capstones

Beginning in November, 2007, the Las Vegas Metropolitan Police Department implemented organizational changes to the Financial/Property Crimes Bureau by decentralizing all property crime detectives. Although no previous research was found on the decentralization of police detectives specifically, there is existing research on similar concepts that suggest at least two benefits of decentralizing police detectives: improved communication with patrol officers and increased efficiency of investigations. With these benefits in mind, the current study examines the following hypotheses: hypothesis 1: decentralizing property crime detectives will lead to improved quality of communication between property crime detectives and patrol officers; hypothesis 2: decentralizing property …

Comm.Unity And The Role Of Public Relations In Nonprofit Community Organizations, Carissa Matthews

Honors Capstone Projects - All

Nonprofit community organizations need solid public relations strategies and communications skills to accomplish an array of objectives, ranging from fundraising to increasing awareness to changing public opinion. Not only do many students attending Syracuse University possess these skills, but these individuals are also ready and willing to help nonprofit organizations because they would like to make a difference in the community, as well as add real-life work experience to their resumes and portfolios. Because of these facts, Communications for the Community (comm.UNITY) was created in October 2007 with the mission of connecting students with nonprofit organizations to help them create …

The Changes In The Portrayal Of Women In Cosmetic Advertisements Throughout The 20th Century, Paulina Han

Honors Capstone Projects - All

Women today have become desensitized to the massive clutter of cosmetic advertisements. In order to compete in the overly saturated market, cosmetic marketers need to start taking a different approach in making cosmetic advertisements appeal to women. The method used for this thesis project was secondary research; past experiments and case studies on women and advertising were examined and analyzed. Many of these were done by psychologists in the field of advertising and organizations and published in places such as the Journal of Advertising Research. Advertising and creative briefs from advertising agencies were also examined, in part, with other work. …

The Effectiveness Of The Dove Campaign For Real Beauty In Terms Of Society And The Brand, Lindsey Morel

Honors Capstone Projects - All

The following thesis aims to evaluate the effectiveness of the Dove Campaign for Real Beauty. The problem is that of measuring the effectiveness of the Dove Campaign for Real Beauty in a form deeper than numbers. As the campaign held a secondary goal of changing women’s perceptions of beauty, so should the evaluation. Thus, two measures will be employed.

First, the following thesis evaluates the campaigns effect on society by examining how the issue of beauty at large was and is communicated. Data was collected on beauty by drawing from experience, researching eating disorders, and exploring a feminist approach to …

Rationale And Proposal For The Establishment Of A Consumer-Behavior Curriculum And Research Institute At Syracuse University, Carolyn Meitzner

Honors Capstone Projects - All

This thesis project was inspired by a course formerly offered by the Department of Psychology at Syracuse University, which has not been offered since at least 2006 – PSY 377: Consumer Behavior. Circumstances – including that the professor who taught the course left the university and that the Department of Psychology is uncertain about the volume of student interest in the course – led to PSY 377 being taken off the time schedule indefinitely, though it remains in the course catalog. The timing of the course’s cancellation is especially unfortunate, given that revolutionary changes in consumer behavior have occurred over …

The Relationship Between Benefit Satisfaction And Intent To Leave: A Study Of Finance Departments In Las Vegas, Jung-In Bae

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study was conducted to examine the relationship between benefit satisfaction and intent to leave among employees who work in finance departments in Las Vegas hotels.

Employee benefits have generally been assumed to be an effective way to attract and retain employees; in fact, 70% of 45 U.S. companies include the benefit packages in their retention strategies. That idea that competitive benefits packages can help firms to win the retention war is widely accepted.

The results of the study indicate that benefit satisfaction was significantly related to intent to leave; those who were satisfied with benefits were less likely to …

An Examination Of The Non-Gaming Nightlife Entertainment Sector Of Las Vegas Resort-Casinos, Jennifer Miyakubo

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper provides an overview of the non-gaming nightlife entertainment sector of Las Vegas resort-casinos. Three qualitative interviews with executives of The Mandalay Bay Resort & Casino, The Monte Carlo Las Vegas Resort and Casino, and The Mirage Las Vegas were conducted to examine their perceptions and needs in the industry. This paper examines the impact the current economic recession is having on the Las Vegas nightlife and also reveals what types of questions resort-casino operators want to know about their customer. This exploratory research is a useful preliminary step that helps ensure that a more rigorous, more conclusive future …

Perceptions Of Employers Toward Hiring Graduates With Online Degrees, Leisa Dione Thompson

UNLV Theses, Dissertations, Professional Papers, and Capstones

Since the late 1990s, online education programs for academic credit have emerged in colleges and universities across the country at an astonishing rate. Enrollment in online courses and online degree programs has grown dramatically. Online education is in high demand because it allows individuals to pursue an education while maintaining their full-time jobs and commitments to their families. However, the employability of a graduate with an online degree has not kept pace with the growth of this delivery method. This study was an attempt to explore the workforce sentiments concerning employment of college graduates obtaining a degree completed through online …