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An Eriksonian Approach To Consumer Identity, Sandra Rathod
An Eriksonian Approach To Consumer Identity, Sandra Rathod
Open Access Dissertations
Rathod, Sandra R. Ph.D., Purdue University, December 2013. An Eriksonian Approach to Consumer Identity. Major Professor: Richard A. Feinberg.
Ego development is the fifth stage in Erikson's Lifecycle Development theory (1959) and is a major psychosocial stage beginning in adolescence and lasting into emerging adulthood. Past research based upon Marcia's Ego Identity Status Paradigm (1996) has investigated a number of ideological and interpersonal domains relevant to one's ego identity, however in today's consumer societies, where what you have is at least as important is who you are or what you do, an Eriksonian approach to consumer ego identity (CEI) has …
Modeling The Marketability Of Tourism Small Businesses: Oman's Experiences, Hamed Ibrahim Al Azri
Modeling The Marketability Of Tourism Small Businesses: Oman's Experiences, Hamed Ibrahim Al Azri
Open Access Dissertations
Tourism Small Businesses (TSBs) are vital factors in the prosperity of local communities and the development of authentic and satisfying tourism experiences. Because of their small size, they are unable to effectively use textbook marketing models and techniques. The purpose of this study is to help TSBs market their products in a way that suits their unique nature and business environment. Specifically, this study aims to develop a theoretical model of TSB marketing, identify the main factors affecting TSB marketing, and discern relationships between these factors. Since the aim of the study is to develop a theoretical model, the method …
The Economics Of Same-Sex Couple Households: Essays On Work, Wages, And Poverty, Alyssa Schneebaum
The Economics Of Same-Sex Couple Households: Essays On Work, Wages, And Poverty, Alyssa Schneebaum
Open Access Dissertations
Since Badgett's (1995a) landmark study on the wage effects of sexual orientation, interest in and production of scholarly work addressing the economics of sexual orientation has grown tremendously. Curious puzzles have emerged in the literature on the economics of same-sex couple households, three of which are addressed in detail in this dissertation.
Most studies of the wages of women in same-sex couples versus different-sex couples find that the former earn more, even controlling for differences in present labor market supply, education, experience, area of residence, and occupation. However, most previous studies of the sexual orientation wage gap omit the role …