Business Commons^™

Two Marketing Essays: Evolution Of Attribute-Specific Preferences Through Consumer Learning And The Effect Of Gift Exchange On The Purchase Behavior, Ji Hong Min

Open Access Dissertations

The first essay investigates the evolution of attribute-specific preferences through consumer learning. Most extant consumer learning models allow for learning about alternative-specific preferences such as brand preference in a brand choice model. However, there exist product categories which offer many varieties of products with different attributes. In such cases, it is important to model consumer learning of attribute-specific preferences rather than simply modeling alternative-specific preferences in order to more accurately and parsimoniously describe consumer behavior. In this paper, we propose a structural model of consumer's Bayesian learning of attribute-specific preference, using scanner panel data. We show that the proposed model …

An Eriksonian Approach To Consumer Identity, Sandra Rathod

Open Access Dissertations

Rathod, Sandra R. Ph.D., Purdue University, December 2013. An Eriksonian Approach to Consumer Identity. Major Professor: Richard A. Feinberg.

Ego development is the fifth stage in Erikson's Lifecycle Development theory (1959) and is a major psychosocial stage beginning in adolescence and lasting into emerging adulthood. Past research based upon Marcia's Ego Identity Status Paradigm (1996) has investigated a number of ideological and interpersonal domains relevant to one's ego identity, however in today's consumer societies, where what you have is at least as important is who you are or what you do, an Eriksonian approach to consumer ego identity (CEI) has …

New Covariance-Based Feature Extraction Methods For Classification And Prediction Of High-Dimensional Data, Mopelola Adediwura Sofolahan

Open Access Dissertations

When analyzing high dimensional data sets, it is often necessary to implement feature extraction methods in order to capture relevant discriminating information useful for the purposes of classification and prediction. The relevant information can typically be represented in lower-dimensional feature spaces, and a widely used approach for this is the principal component analysis (PCA) method. PCA efficiently compresses information into lower dimensions; however, studies indicate that it is not optimal for feature extraction especially when dealing with classification problems. Furthermore, for high-dimensional data having limited observations, as is typically the case with remote sensing data and nonstationary data such as …

Modeling The Marketability Of Tourism Small Businesses: Oman's Experiences, Hamed Ibrahim Al Azri

Open Access Dissertations

Tourism Small Businesses (TSBs) are vital factors in the prosperity of local communities and the development of authentic and satisfying tourism experiences. Because of their small size, they are unable to effectively use textbook marketing models and techniques. The purpose of this study is to help TSBs market their products in a way that suits their unique nature and business environment. Specifically, this study aims to develop a theoretical model of TSB marketing, identify the main factors affecting TSB marketing, and discern relationships between these factors. Since the aim of the study is to develop a theoretical model, the method …

The Economics Of Same-Sex Couple Households: Essays On Work, Wages, And Poverty, Alyssa Schneebaum

Open Access Dissertations

Since Badgett's (1995a) landmark study on the wage effects of sexual orientation, interest in and production of scholarly work addressing the economics of sexual orientation has grown tremendously. Curious puzzles have emerged in the literature on the economics of same-sex couple households, three of which are addressed in detail in this dissertation.

Most studies of the wages of women in same-sex couples versus different-sex couples find that the former earn more, even controlling for differences in present labor market supply, education, experience, area of residence, and occupation. However, most previous studies of the sexual orientation wage gap omit the role …

Coaching The Self: Identity Work(Ing) And The Self-Employed Professional, Sinéad Grace Ruane

Open Access Dissertations

Identity has long been a prolific research interest for organizational scholars. Its popularity can be attributed to the development of post-bureaucratic organizations, where control is no longer achieved through external forms (i.e. rules and procedures), but rather, "softer" mechanisms, such as organizational culture and values. Examining identity therefore becomes crucial for understanding how employees internalize organizational goals to exhibit desired behaviors. While the predominant approach has been to analyze how organizations help shape, control, and regulate member identity, this project calls into question the assumption of organizational employment to explore the micro-processes of identity construction among a growing class of …

Fan Communities And Subgroups: Exploring Individuals' Supporter Group Experiences, Bruce David Tyler

Open Access Dissertations

The aggregate of a sport team’s fans may be viewed as a consumption community that surrounds the team and its brand (Devasagayam & Buff, 2008; Hickman & Ward, 2007). Beneath this larger consumption umbrella, smaller groups of consumers may exist (Dholakia, Bagozzi, & Pearo, 2004), such as specific supporter groups for a team. Individuals thus may identify with multiple layers of the consumption group simultaneously (Brodsky & Marx, 2001; Hornsey & Hogg, 2000). Although past researchers have studied supporter groups (Giulianotti, 1996, 1999a; Parry & Malcolm, 2004) and consumption communities (Kozinets, 2001; Muñiz & O’Guinn, 2001; McAlexander, Schouten, & Koenig, …

The Role Of Capabilities In Innovation Adoption Decisions, Kevin Snyder

Open Access Dissertations

Successful innovations have been assumed by prior literature to ultimately be adopted by all competitors within an industry based on social explanations or economic rationale specific to the efficiency of the innovation. However, capabilities possessed by a firm can enhance or inhibit the adoption based upon their similarity to those used in the innovation. In categorizing a firm's capabilities as complementary, substitutive, or neutralizing to the innovation, this study provides an economic explanation for the role of internal capabilities in adoption decisions.

Using a sample of professional football teams adopting the West Coast Offense, I find that capabilities influence the …