Business Commons^™

Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The Us And Saudi Arabia On Instagram., Mohammed Samer Alassaf

Masters Theses

This paper discusses the influence of sports influencers on the buying pattern of fans in the United States and Saudi Arabia. Sports are a crucial part of life in both countries, with numerous athletes being considered celebrities. Sports influencers have a tremendous impact on the audience, who often imitate their behavior and buy the products they advertise. The sports market is huge in both countries, with businesses utilizing sports influencers to promote their brands. Instagram is a popular platform for businesses to gain young fans and customers. The research and development of the sports industry have enabled considerable growth of …

The Root Of Culture: Human Ritual And The Soils Of West Virginia, Aleece Mount

Masters Theses

The Cumberland Mountains of Southern West Virginia are home to mountaintop removal, with the Guyandotte River watershed exhibiting some of the most extreme examples. The strip-mining practices have removed fertile soil, altered water courses, deeply polluted the land, and stripped people of their wealth – prosperity in happiness and abundance of possessions and resources. This has resulted in some of the nation’s worst health, education, and economic conditions. The communities of this watershed live at the heart of the economic and political forces that undermine community and ecological well-being.

Southern West Virginia has a deep and continued history of living …

Pay-To-Play: A Quantitative Analysis Of Opportunity, Achievement, And Parental Motivation In Youth Club Soccer, Alec Joseph Golini

Masters Theses

In the last twenty years, the youth sport experience in the United States has been shaped by a family’s ability to pay. Under the pay-to-play model in American youth sports, advancing to the highest levels of the game not only requires the standard expenditures, but significant investment which accounts for coaching, equipment, travel, training, and other resources. Previous research on the topic has analyzed the impact of income, educational attainment, and race and ethnicity on access to elite-level sports opportunities. The purpose of this study was to investigate the pay-to-play model and factors associated with athletic outcomes at three youth …

Defining Regenerative Business Through The Context Of Place: A Case Study West Michigan Businesses, Aislinn Teachout, Aislinn Teachout

Masters Theses

This study builds upon existing scholarly literature on regenerative design and regenerative sustainability by relating the framework to existing West Michigan businesses and their place-specific practices. Applying concepts from those more developed fields to business sustainability, this paper contributes to the still emerging field of regenerative business by proposing a comprehensive definition of regenerative business. The definition is then applied to three businesses in a case study format to highlight regenerative business practices. While none of the businesses highlighted claim to be regenerative, all have examples of practices that demonstrate regenerative action and enhance the West Michigan community.

By defining …

The Potential Growth Of Synchronized Skating In The Midwestern Section Of Us Figure Skating, Hanna Marie Fussman

Masters Theses

Synchronized skating, a sport in which eight to twenty skaters perform a program in unison as a team, is the fastest growing yet least known and recognized discipline of figure skating in the United States. Skaters do not have control over whether they are exposed to synchronized skating due to their location not having a team, or due to a coach who has tainted the perception of their students to believe that synchronized skating is not as “worthy” of a discipline, causing them to have little to no interest to take advantage of the exposure and opportunities they may have. …

The Role Of Athletic Trainers In The Mental Health Care Of Student-Athletes, Dominic J. Palumbo

Masters Theses

The purpose of this study was to examine the role of athletic trainers (ATs) in the mental health care of NCAA Division I student-athletes. Previous research has explored the current experiences of both student-athletes and ATs, along with the current models of care that are prevalent in Division I athletic training rooms. Research described the student-athlete population as unique. According to Beauchemin (2014) the life of a student-athlete “presents challenges and stressors related to athletic status that can lead to a compromised well-being.” This compromised well-being could potentially lead to mental health diagnoses among the student-athlete population. Along with student-athletes, …

The Effect Of Inputs On Poultry Production Output, Ty M. Wolaver

Masters Theses

To combat poverty and malnutrition, Feed the Future Tworore Inkoko, Twunguke (TI) has set out to teach Rwandan farmers how to grow broilers as additional income for the farmers and an additional protein source within the community to combat malnutrition. Throughout this program, the inputs and outputs of the farmers were recorded, and the goal is to determine an efficiency score for each flock raised and use that information to determine what factors contributed to a higher flock efficiency. A data envelopment analysis (DEA) is used to determine the efficiency score of each flock. Using these efficiency scores, a regression …

Petco Park: Evaluating Economic Health Of The Dining Establishment Industry In The Vicinity Of A Downtown Major League Baseball Stadium, Georgy Shukaylo

Masters Theses

This thesis analyzes the economic health of the dining establishments in

Downtown San Diego, CA, specifically in the vicinity of Petco Park. Opened in

2004, Petco Park is home to the San Diego Padres, a Major League Baseball

franchise. In addition, it serves as a venue for outdoor concerts and shows. The

venue is used for most of the year due to an expanded Major League Baseball

schedule, especially compared to other professional sports. Much of the

transformation of San Diego’s Downtown can be attributed to the late 1990’s East

Village Revitalization Plan, which included municipal anchors like the San …

Branding Small Businesses In Small Communities, Lacey Jenkins

Masters Theses

Branding has grown into a vital part of communicating a brand to its audience members. Unfortunately, large portions of branding tactics are geared towards large corporations in large communities. Small and mid-sized businesses require different tactics in order to create a brand that effectively communicates its purpose and values to its consumers. Because of this, this thesis is looking at the branding tactics of a small business in Charleston, Illinois. This business, Phoenix Elite, showed weaknesses in multiple areas of its branding package. Using a literature review, the goal is to create a better understanding of what branding is, as …

New England’S Underutilized Seafood Species: Defining And Exploring Marketplace Potential In A Changing Climate, Amanda Davis

Masters Theses

New England’s seafood industry has been searching for opportunities to diversify their landings and build resilience as it faces socio-economic challenges from a changing climate. Developing markets for underutilized species is one way the New England community could help their seafood industry build resilience. This thesis identified New England’s underutilized fish species and explored their marketplace potential by examining their availability in a changing climate, current availability to consumers, and consumers’ responses. In Chapter I, I account how New England’s seafood preferences have changed over time. In Chapter II, I identify New England’s seven underutilized seafood species: 1) Acadian redfish …

Kofifi/Covfefe: How The Costumes Of "Sophiatown" Bring 1950s South Africa To Western Massachusetts In 2020, Emma Hollows

Masters Theses

This thesis paper reflects upon the costume design process taken by Emma Hollows to produce a realist production of the Junction Avenue Theatre Company’s musical Sophiatown at the Augusta Savage Gallery at the University of Massachusetts in May 2020. Sophiatown follows a household forcibly removed from their homes by the Native Resettlement Act of 1954 amid apartheid in South Africa. The paper discusses her attempts as a costume designer to strike a balance between replicating history and making artistic changes for theatre, while always striving to create believable characters.

Exploring The Essence Of Participation Of The Female Puerto Rican Basketball Athlete, Roberto Medina

Masters Theses

In Puerto Rico, little is known regarding how female collegiate and professional basketball players perceive and experience their playing participation. The population of girls playing basketball has experienced recent increases. However, the culture in Puerto Rico has yet to embrace the participation of female basketball athletes. Attempting to address the void in scholarly literature, this study explored female athlete participation perceptions in competitive basketball within the Puerto Rican sport culture. The investigation implemented a qualitative approach using a phenomenological methodology to form descriptive themes. Data was obtained from 14 female basketball athletes, of which 10 were student-athletes, and four were …

Important Factors Influencing Attendance At Northwoods League Games, Ryan Eiche

Masters Theses

The purpose of this study was to examine the importance of various factors as they related to attendance at Northwoods League baseball games. This league was an ideal fit for the study as little research has been conducted on this level of baseball. A survey was sent out via the Facebook page of the Lakeshore Chinooks to gather responses from fans on what factors encouraged attendance. Fans were asked to then rate how important each factor was on a five-point sliding scale. The research revealed that situational factors such as convenience, day and time, and weather of the game were …

Consumer Perception Of Sport Event Sponsors, Omar Olando Brown

Masters Theses

The purpose of this study is to explore sport consumer’s perceptions of sport event sponsors, specifically concerning the 2016 Rio Olympic Games. This quantitative research surveyed 119 participants, employing a 24-questions survey instrument composed of Likert type and demographic questions. The data was analyzed to answer three specific research questions. The analysis of the data indicated although respondents fully supported the Olympics and believed athletes are using the product they endorsed, they believed the products must be beneficial to athletes. The findings also indicated respondents felt it was necessary for companies to support the Olympics, however they did not find …

Building A Blog/Building A Brand: Public Relations Campaign For "Goodwill Hunting" Fashion Blog, Yanik Gene Flowers

Masters Theses

The ability to consistently and cohesively communicate a brand's identity is the central focus of a public relations campaign. This project chronicled the creative and promotional efforts put forward to effectively communicate the brand of Goodwill Hunting - a fashion blog based on the thrift adventures of a 21-year-old college student. Exploring concepts embedded in branding, authenticity, blogging and social media; this campaign was able to establish and maintain a brand identity for Goodwill Hunting through the intentionality of content creation and promotional activity. Goodwill Hunting's blog site and Instagram account was ran for four months and the efforts of …

Z-Cube: Mobile Living For Feminist Nomads, Zi Ye

Masters Theses

Homes proclaim our social standing and reflect the trend of the times. This project seeks to explore and redefine the relationship between modern homes and modern women who strive for mobile life styles.

Modernism and globalization have brought us a new way of living that could have never been imagined before— our workspace and homes are no longer limited to a specific unit but have extended to the entire globe. The physical changes compelled by modernity have also complemented the changing role of women. Since the beginning of the 20th century, modern women have expanded their lives outside of their …

Extending Time Series Forecasting Methods Using Functional Principal Components Analysis, Isaac Michael Wagner-Muns

Masters Theses

"Traffic volume forecasts are used by many transportation analysis and management systems to better characterize and react to fluctuating traffic patterns. Most current forecasting methods do not take advantage of the underlying functional characteristics of the time series to make predictions. This paper presents a methodology that uses Functional Principal Components Analysis (FPCA) to create smooth and differentiable daily traffic forecasts. The methodology is validated with a data set of 1,813 days of 15 minute aggregated traffic volume time series. Both the FPCA based forecasts and the associated prediction intervals outperform traditional Seasonal Autoregressive Integrated Moving Average (SARIMA) based methods"--Abstract, …

Of Music And Media: A Producer Study Of Promotional Encoding On Social Media Through The Lenses Of Paratext And Medium Theory, Connor D. Wilcox

Masters Theses

While music promotion has been important aspect for musicians, bands, and musical organizations for well over a century, the rise of social media in the digital era has profoundly changed the way these promoters perceived of and practice their commercial task of selling music. Paratexts (Gray, 2010a) offer an effective lens for focusing on these promotions while encoding/decoding (Hall, 1980) justifies producer studies to examine and uncover vital aspects of production shape the text and medium theory adds further focus by recentering the medium as being distinctly influential. Existing research on music promotion highlights the uniqueness and evocativeness of the …

Career Termination And Transition Experiences Of Former Collegiate Student-Athletes In Japan, Junya Adachi

Masters Theses

Athletes are unique groups of individuals who make a career out of sports. They face challenges to get into a sport, to stay in it and to adapt to life after their athletic career. The primary objective of this study was to explore the challenges and experiences that Japanese student-athletes encounter when they terminate their athletic career. More specifically, this study examined personal and sport characteristics, emotional responses, psychosocial support, coping strategies and other variables (e.g., gender, athletic identity) that may have impacted the athlete's reactions to career termination. Participants were 76 former Japanese student-athletes (ages 22-38 years; M= 38, …

Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove

Masters Theses

Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, …

Yik Yak Posts: A Discourse Analysis, Snehal Ravindra Shirke

Masters Theses

"Anonymity and geolocation create a unique environment for users to communicate with each other. Discourse analysis was conducted to study the posts made on Yik Yak, an anonymous social networking mobile application to understand the communication patterns on an anonymous platform and the posts about taboo topics. The posts were analyzed specifically for patterns on taboo topics and how students interact on the anonymous platform on a particular campus (Missouri S&T campus). Student research assistants coded the collected posts into the pre-defined taboo categories namely sexual activity, non-sexual bodily functions, sexual orientation, mental/emotional health, and "other" taboo topics. I found …

Accelerating Expertise To Facilitate Decision Making In High-Risk Professions Using The Dacum System, Ralph Kuchenbrod

Masters Theses

The purpose of this research was to determine whether the process of achieving occupational expertise could be accelerated enabling operators in high risk vocations to make effective decisions earlier in their careers. Scholars have hypothesized good decision making skills are largely a result of relevant experience within the specific domain. The rationale being that the greater the experience an individual has the more likely the operator has experienced similar situations and can apply solutions that have been successful in the past. Two distinct methods of decision making have been identified: traditional decision making and naturalistic decision making (NDM).

The ability …

Aau Basketball - Participants' Perceptions Of Their Aau Experience, Hakeem R. Willis

Masters Theses

In the United States, the Amateur Athletic Union (AAU) has become the focal point for college recruiters in searching for top talent amongst middle and high school basketball athletes. Financially, AAU basketball can be expensive, making it difficult for families to allow their children to compete. However, players feel that AAU participation is worth the investment because of the benefits, which includes collegiate exposure. The purpose of this study was to examine the perceptions of former AAU basketball players' experience. The research question used to guide this study was: what are former AAU basketball players' perceptions of academic requirements, time/money, …

Effects Of Optical Sensing And Variable Rate Technology On Nitrogen Fertilizer Use, Lint Yields, And Profitability In Cotton Production, Melissa Reynolds Stefanini

Masters Theses

Nitrogen (N) fertilizer is expensive and can be harmful to the environment. Precision agriculture (PA) has the capability to reduce the amount of excess N from crop production released into the environment, increase net returns to the grower, and reduce the risk of profit loss due to spatial and temporal variability. The objectives of this study were to evaluate the profitability, risk management potential, and N use efficiency of using real-time optical sensing with variable-rate technologies (VRT) to manage spatial variability in cotton production. Data collected from 29 field trials in Tennessee, Louisiana, Mississippi, and Missouri from 2011 to 2014 …

Residential Property Values And Historic Districts: A Kalamazoo Case Study, Curtis Aardema

Masters Theses

Historic districts have been a point of contention in political, economic and community circles since their inception in the early twentieth century, but their impact has grown since the 1966 passage of the National Historic Preservation Act. Often cited by proponents as a productive tool for preserving the cultural and physical elements of the American built environment, historic districts are alternately branded as burdensome and regressive to future development by critics. In order to provide a quantitative assessment of the economic impact of historic districts, this project compares property values from 1990, 2000 and 2010 in both a historically designated …

Stepping Out From The Crowd: (Re)Branding Jamaica's Tourism Product Through Sports And Culture, Thelca Patrice White

Masters Theses

Branding and marketing, in a world where much emphasis is placed on commercialism, are inextricably linked, and carry significant weight. Brands, as we have come to know them, are seemingly ubiquitous, and represent an omnipresent way for many businesses to communicate vital information about their products to existing, as well as, prospective customers. However, while many persons consider branding to be directly related to huge corporations, branding has expanded its repertoire to include nations. While many scholars of marketing and branding have placed keen attention on the branding of corporations, very little attention has been placed on the branding of …

Does The Geographic Information Systems Benefit The Insurance Industry?, Andrew R. Brachear

Masters Theses

This research is intended to determine if the insurance companies are benefiting from Geographic Information System technology in the insurance industry. This is based on the consumers' point of view through the use of research, survey results, and technology at the insurance company's disposal. Today, this technology is used in many different areas including renewable energy, delivery business, and city planning. Insurance companies use this technology in order to determine safe driving habits. Some examples include Progressive's Snapshot and State Farm's In-Drive. These devices are used to collect data on response time, speed, and breaking. This is a possible concern …

Ghana's E-Zwich System And The Characteristics Of Innovation, James T. Arthur

Masters Theses

In 2008, the Central Bank of Ghana launched the first ever biometric money, e-zwich, in hopes of promoting branchless banking and financial inclusion. Despite been hailed as an innovative policy aimed at transforming the financial industry of the country e-zwich has yet to realize its full potential. A number of studies has been conducted to highlight the many challenges the system faces. This study was also aimed at seeking an explanation to the relative ineffectiveness or failures of e-zwich system but through a theoretical framework. Using Rogers' (2003) framework on the characteristics of innovation, the study seeks to explain why …

Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith

Masters Theses

This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word of …

Is The Nfl Responsible For Concussions Sustained By Players?, Lindsey Reid

Masters Theses

National Football League (NFL) players have sustained concussions while playing football (Casson & Viano, 2010). There is a growing controversy between NFL players, their immediate families, and the league regarding alleged claims that management should be held responsible for the physical deterioration of former players including compensatory damages for suffering. Family members of current and past NFL players claim league officials provided inadequate education regarding risks associated with playing professional football. Former players are experiencing health issues such as dementia, early Alzheimer's, chronic traumatic encephalopathy (CTE), trouble concentrating and inability to work; in some cases these debilitating life-changing events have …