Business Commons^™

Branding Small Businesses In Small Communities, Lacey Jenkins

Masters Theses

Branding has grown into a vital part of communicating a brand to its audience members. Unfortunately, large portions of branding tactics are geared towards large corporations in large communities. Small and mid-sized businesses require different tactics in order to create a brand that effectively communicates its purpose and values to its consumers. Because of this, this thesis is looking at the branding tactics of a small business in Charleston, Illinois. This business, Phoenix Elite, showed weaknesses in multiple areas of its branding package. Using a literature review, the goal is to create a better understanding of what branding is, as …

Important Factors Influencing Attendance At Northwoods League Games, Ryan Eiche

Masters Theses

The purpose of this study was to examine the importance of various factors as they related to attendance at Northwoods League baseball games. This league was an ideal fit for the study as little research has been conducted on this level of baseball. A survey was sent out via the Facebook page of the Lakeshore Chinooks to gather responses from fans on what factors encouraged attendance. Fans were asked to then rate how important each factor was on a five-point sliding scale. The research revealed that situational factors such as convenience, day and time, and weather of the game were …

Building A Blog/Building A Brand: Public Relations Campaign For "Goodwill Hunting" Fashion Blog, Yanik Gene Flowers

Masters Theses

The ability to consistently and cohesively communicate a brand's identity is the central focus of a public relations campaign. This project chronicled the creative and promotional efforts put forward to effectively communicate the brand of Goodwill Hunting - a fashion blog based on the thrift adventures of a 21-year-old college student. Exploring concepts embedded in branding, authenticity, blogging and social media; this campaign was able to establish and maintain a brand identity for Goodwill Hunting through the intentionality of content creation and promotional activity. Goodwill Hunting's blog site and Instagram account was ran for four months and the efforts of …

Of Music And Media: A Producer Study Of Promotional Encoding On Social Media Through The Lenses Of Paratext And Medium Theory, Connor D. Wilcox

Masters Theses

While music promotion has been important aspect for musicians, bands, and musical organizations for well over a century, the rise of social media in the digital era has profoundly changed the way these promoters perceived of and practice their commercial task of selling music. Paratexts (Gray, 2010a) offer an effective lens for focusing on these promotions while encoding/decoding (Hall, 1980) justifies producer studies to examine and uncover vital aspects of production shape the text and medium theory adds further focus by recentering the medium as being distinctly influential. Existing research on music promotion highlights the uniqueness and evocativeness of the …

Career Termination And Transition Experiences Of Former Collegiate Student-Athletes In Japan, Junya Adachi

Masters Theses

Athletes are unique groups of individuals who make a career out of sports. They face challenges to get into a sport, to stay in it and to adapt to life after their athletic career. The primary objective of this study was to explore the challenges and experiences that Japanese student-athletes encounter when they terminate their athletic career. More specifically, this study examined personal and sport characteristics, emotional responses, psychosocial support, coping strategies and other variables (e.g., gender, athletic identity) that may have impacted the athlete's reactions to career termination. Participants were 76 former Japanese student-athletes (ages 22-38 years; M= 38, …

Aau Basketball - Participants' Perceptions Of Their Aau Experience, Hakeem R. Willis

Masters Theses

In the United States, the Amateur Athletic Union (AAU) has become the focal point for college recruiters in searching for top talent amongst middle and high school basketball athletes. Financially, AAU basketball can be expensive, making it difficult for families to allow their children to compete. However, players feel that AAU participation is worth the investment because of the benefits, which includes collegiate exposure. The purpose of this study was to examine the perceptions of former AAU basketball players' experience. The research question used to guide this study was: what are former AAU basketball players' perceptions of academic requirements, time/money, …

Accelerating Expertise To Facilitate Decision Making In High-Risk Professions Using The Dacum System, Ralph Kuchenbrod

Masters Theses

The purpose of this research was to determine whether the process of achieving occupational expertise could be accelerated enabling operators in high risk vocations to make effective decisions earlier in their careers. Scholars have hypothesized good decision making skills are largely a result of relevant experience within the specific domain. The rationale being that the greater the experience an individual has the more likely the operator has experienced similar situations and can apply solutions that have been successful in the past. Two distinct methods of decision making have been identified: traditional decision making and naturalistic decision making (NDM).

The ability …

Does The Geographic Information Systems Benefit The Insurance Industry?, Andrew R. Brachear

Masters Theses

This research is intended to determine if the insurance companies are benefiting from Geographic Information System technology in the insurance industry. This is based on the consumers' point of view through the use of research, survey results, and technology at the insurance company's disposal. Today, this technology is used in many different areas including renewable energy, delivery business, and city planning. Insurance companies use this technology in order to determine safe driving habits. Some examples include Progressive's Snapshot and State Farm's In-Drive. These devices are used to collect data on response time, speed, and breaking. This is a possible concern …

Ghana's E-Zwich System And The Characteristics Of Innovation, James T. Arthur

Masters Theses

In 2008, the Central Bank of Ghana launched the first ever biometric money, e-zwich, in hopes of promoting branchless banking and financial inclusion. Despite been hailed as an innovative policy aimed at transforming the financial industry of the country e-zwich has yet to realize its full potential. A number of studies has been conducted to highlight the many challenges the system faces. This study was also aimed at seeking an explanation to the relative ineffectiveness or failures of e-zwich system but through a theoretical framework. Using Rogers' (2003) framework on the characteristics of innovation, the study seeks to explain why …

Stepping Out From The Crowd: (Re)Branding Jamaica's Tourism Product Through Sports And Culture, Thelca Patrice White

Masters Theses

Branding and marketing, in a world where much emphasis is placed on commercialism, are inextricably linked, and carry significant weight. Brands, as we have come to know them, are seemingly ubiquitous, and represent an omnipresent way for many businesses to communicate vital information about their products to existing, as well as, prospective customers. However, while many persons consider branding to be directly related to huge corporations, branding has expanded its repertoire to include nations. While many scholars of marketing and branding have placed keen attention on the branding of corporations, very little attention has been placed on the branding of …

Corporate Social Responsibility And Team Identification In Professional Sports, Lisa Schleef

Masters Theses

Corporate social responsibility (CSR) programs are becoming more relevant, especially in professional sports. Community members have begun to expect sport organizations to have charitable foundations, given that they are in a perfect position to have successful CSR programs. Explained through team identification and social identity theory, CSR programs provide a great opportunity to bring fans together and foster team identification. CSR programs should help fans develop a positive social identity, by allowing them to become part of a group and interact with other fans. If a person is a fan of a team that helps its community and does good …

Pygmalion Music Festival As Alternative Media? A Critical Analysis Of The Intersection Of Independence And Corporatization, Patrick R. Singer

Masters Theses

This study of Pygmalion Music Festival utilizes a theoretical framework of alternative media theory to analyze the festival's position in independent and corporate music festival and concert production. Pygmalion Music Festival is a mid-sized independently owned and operated music festival held annually in Champaign-Urbana, Illinois. This research investigates the progression of independent ( or "indie") music culture, how the industry has gradually become co-opted by the corporate music industry, and how Pygmalion Music Festival is situated within the indie/corporate binary. This binary is not black and white, rather an intersection that creates a blurred area between the two. "Indie" artists …

Dynamic Crisis Modifiers: Bp's Gulf Of Mexico Oil Spill, Catherine G. Bocke

Masters Theses

When an organizational crisis emerges, crisis communicators must craft specific messages for their stakeholders and the public. While an organization is attempting to shape how the public perceives it during a crisis, the media work to frame the public's perception of the crisis through news coverage. Situational crisis communication theory (SCCT) is a prescriptive theory that assesses a crisis situation to determine which crisis response will best protect the organization's reputation. Two factors, crisis history and severity, serve as modifiers that can affect the crisis situation, and ultimately influence the best response. BP's Gulf of Mexico oil spill serves as …

Implications Of Personal Recovery History For Training And Development Of Addiction Treatment Workers, Bruce K. Barnard

Masters Theses

The purpose of the study was to identify and compare competencies perceived as most important by addiction treatment workers with, and without, a personal history of recovery. A survey was developed and administered to 94 workers in three community-based addiction treatment agencies. The study found broad support for the competencies published by the Addiction Technology Transfer Center, National Curriculum Committee (1998). There were no significant differences in perceptions of competencies by workers with a personal recovery history and those without such history. Results indicate that factors such as workplace culture may be more powerful than recovery history in influencing worker …

Connecting People: An Exploration Of Building An Intranet Through Autoethnography, Christopher J. Martinez

Masters Theses

This study examines the development and failure of an Intranet at a small company in Southern Illinois. Using autoethnographic methods, I analyzed the events surrounding the development and rejection of the Intranet by the organization's president. Using Burke's concepts of identification and mystery, I analyzed the relationship between the failure of the Intranet and the president's reasoning for not supporting its development. Throughout this study I evaluate the lntranet's development, the impact of other's involvement, as well as the impact that the design of the layout could have on communication at the Company. I find that the failure to develop …

Occupational Stress Levels And Perceived Stressors Of College Athletic Directors In The Midwest, Jennifer R. Venzon

Masters Theses

Increasing job responsibilities of athletic directors (ADs) may lead to higher occupational stress (OS) levels, and as a result, increased health risks. Identification of work stressors may help individuals to better prepare for their job requirements and cope with OS.

This study was designed to determine the effects of individual demographics on stress and to identify the perceived OS levels of ADs, their major stress-causing tasks and stressors. Surveys were sent to college athletic directors in the Midwest (N=72); 76.4% of the surveys were received (n=55).

The sample reported high degrees of stress evident in their profession, but indicated low …

Customer Satisfaction Among Cable Tv Subscribers: A Case Study Of Tci Of Illinois, Inc., Gail M. Gilliland

Masters Theses

This study gauges customer satisfaction among subscribers of TCI of Illinois, Inc., cable company. Two research questions were formulated in order to determine the customer satisfaction levels: "Can a satisfaction instrument be generated to measure customer satisfaction among cable subscribers?" and "What are the levels of customer satisfaction among TCI of Illinois, Inc., subscribers?" Data was obtained from personal, mail and telephone surveying of a 10% random sample of Charleston cable television subscribers. The results indicate that a reliable and valid measuring device was generated and 39.5% of the respondents were satisfied with TCI overall.

Application Of Zero-Base Budgeting In The Learning Resource Center, Javad Raiesdana

Masters Theses

Budgeting is a statement of the organizational goals and objectives in monetary terms. Traditionally, budgets have been developed by adding to the previous year's budget as a base (at least in theory), but rather to start from a zero base and requires a justification of all expenditures. This method of budgeting assumes that each years's budget requests are built up from zero in response to the priorities and needs of that year.

The range of opinion about zero-base budgeting is broad. Some critics regard it to be of great value while others feel that it is inadequate. The purpose of …

Illinois Vocational Student Service Network Equal Employment Opportunity/Affirmative Action Policy Development, Martin L. Barrett

Masters Theses

The dual purposes of this field study were to ascertain the legislative, court, and administrative rule requirements for equal employment opportunity and affirmative action for the newly created Illinois Vocational Student Services Network and to develop equal employment opportunity and affirmative action policies for the network. The findings of this field study are applicable to Educational Service Regions in the State of Illinois and projects, entities, or programs that utilize Educational Service Regions as fiscal agents. With minor modifications, the affirmative action policy could be utilized by school districts and other public agencies.

The study is divided into five major …

Employment Trends And The Population Identified As Visually Impaired, Donna Mumford-Hinrichsen

Masters Theses

In an effort to obtain careers that are competitive, with advancement opportunities, persons identified as visually impaired have been blocked by attitudinal barriers of society. The purpose of this study was to investigate the effect of employer attitudes on employment opportunities for persons who are visually impaired in competition with individuals who are sighted. The population surveyed was a group of 200 employers of accountants field in the state of Illinois. The study was conducted using a questionnaire and a set of eight resumes of fictional individuals. Employers received packets containing the materials and were asked to review the resumes …

An Investigation Of The Gerontological Educational Background And The Need For Training Of Practitioners In East Central Illinois, Kathryn L. Carey

Masters Theses

The purpose of this study was two-fold. The first was to investigate the gerontological educational background of persons presently working in the field of aging. The second purpose was to determine if there was a need for and interest in further training, and if so what particular topics the respondents would find most critical to their interests or beneficial to their work. The subjects were fifty-four persons involved in serving the over sixty-five population in a ten county area within the East Central Illinois Area Agency on Aging, Area Five.

A three page questionnaire was used as the investigative instrument …

Grid Organization Development: The Behavioral Significance Of Systems Upon Effectiveness, Henry James Nix

Masters Theses

No abstract provided.

Major Trends In The Explanation Of Direct International Investment, Mark Grier

Masters Theses

No abstract provided.

An Analysis Of Industrial Marketing Practices And Strategies Of Nigerian Manufacturers, Efiong John Etuk

Masters Theses

No abstract provided by author.

Management Morale And Performance In Education: A Case Study In Organizational Behavior, Triangulating Theory, Methodology And Social Reality, John W. Means

Masters Theses

No abstract provided.

Recent Shifts In The Location Of The Soybean Processing Industry, Charles C. Harper

Masters Theses

No abstract provided.

The Effects Of Advertising On Inter-Industry Growth Rates, Norman K. Plummer

Masters Theses

No abstract provided.

An Administrative Study Of An Anti-Poverty Community Action Agency, Wilma Frances Lux

Masters Theses

No abstract provided.