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Articles 181 - 208 of 208
Full-Text Articles in Business
Golfer Celebrity Endorsements On Consumers' Attitude Toward The Advertisement And The Brand, Onvadee Tunsarawiput
Golfer Celebrity Endorsements On Consumers' Attitude Toward The Advertisement And The Brand, Onvadee Tunsarawiput
Theses Digitization Project
Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising.
The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana
The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana
Theses Digitization Project
The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.
The Effects Of Verbal Recognition On Work Performance And Intrinsic Motivation: Using Behavior Modification Techniques, Rodney Eric Chalmers
The Effects Of Verbal Recognition On Work Performance And Intrinsic Motivation: Using Behavior Modification Techniques, Rodney Eric Chalmers
Theses Digitization Project
The effect of both public and private verbal recognition on intrinsic motivation and sales performance in fourteen restaurant waitstaff was evaluated using organizational behavior modification techniques. The hypothesis that public recognition would be more effective than private recognition in increasing intrinsic motivation and sales was not supported.
Managerial Reforms Within The United States Government, Jacqueline Michelle Townsend
Managerial Reforms Within The United States Government, Jacqueline Michelle Townsend
Theses Digitization Project
This research project examines Presidential and Congressional attempts to increase the efficiency and effectiveness of the United States government. It describes prior reform efforts and then focuses on President George W. Bush's management agenda.
A Web Design Shop For Local Business Owners, Mary Colleen Rice
A Web Design Shop For Local Business Owners, Mary Colleen Rice
Theses Digitization Project
This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants.
Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Kazim Akalin
Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Kazim Akalin
Theses Digitization Project
The purpose of this research is to discover what TextileCapital.com must do to establish trust on the website so that, in turn, it may increase the import and export volume of its trading members.
Delivery Of Services To Welfare-To-Work Clients: A Marketing Perspective, Joan Dardanelle Rudder
Delivery Of Services To Welfare-To-Work Clients: A Marketing Perspective, Joan Dardanelle Rudder
Theses Digitization Project
The State of California has adopted a "Work First" policy, where welfare recipients are required to find any type of job prior to any type of assessment or training. This research looks at how the State can achieve better results by using marketing techniques, as well as known concepts of consumer conformity and compliance.
China And The Usa: An Analysis Of Intercultural Training Methods In The Corporate Environment, Paula Kay Krueger
China And The Usa: An Analysis Of Intercultural Training Methods In The Corporate Environment, Paula Kay Krueger
Theses Digitization Project
This project presents the cultural significance of establishing and maintaining business relationships with Chinese counterparts. It includes sample training modules to provide intercultural training for all firms engaged in business with China.
The Concept Of Interest In The Western And Middle Eastern Society, Mustapha Ben Amira
The Concept Of Interest In The Western And Middle Eastern Society, Mustapha Ben Amira
Theses Digitization Project
The entire banking systems in the western societies is based on the use of interest. The bank charges the borowers interest on its loans and pays its depositors interest on their deposits. On the other hand, the Middle Eastern banking system is an interest free system that prohibits the use of interest, either in receipt or in payment.
A Different Black: A Comparative Study Between African Americans And Kenyan Americans In Direct Response Advertising, Gladys Wangari Kamau
A Different Black: A Comparative Study Between African Americans And Kenyan Americans In Direct Response Advertising, Gladys Wangari Kamau
Theses Digitization Project
Marketers must be able to categorize consumers according to some definable characteristics in order to help tailor their marketing effort. Black consumers are usually grouped into one homogenous group even though some of them are immigrants. The segmenting of the different ethnic groups needs to be modified to include different cultures among the same ethnic group. This thesis compares the differences of these subgroups in beliefs, attitudes and past purchase behaviors in response to direct marketing advertising.
Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul
Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul
Theses Digitization Project
The globalization of the market place is arguably the most important challenge facing companies. Globilization affects consumer behavior and attitudes in many ways, in that they transcend national borders. Thus, a major challenge facing the international marketer is to identify global market segments and reach them with products, marketing programs, and advertising messages that meet the common needs of the consumers.
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.
Internet Radio: Identifying Administrative And Regulatory Gaps In A Cyberspace World Without Borders, Linda-Marie Sundstrom
Internet Radio: Identifying Administrative And Regulatory Gaps In A Cyberspace World Without Borders, Linda-Marie Sundstrom
Theses Digitization Project
The purpose of this paper is to identify gaps in regulatory policies resulting from the emergence of Internet radio. To accomplish this purpose, the paper seeks to: 1) provide insights into agencies that may have direct involvement in potentially regulating Internet radio; 2) explore the concepts of jurisdiction in cyberspace; and 3) address the regulatory challenges that exist when traditional country borders no longer apply.
Job Retention Among Cps Social Workers In Riverside County, Donald Davis
Job Retention Among Cps Social Workers In Riverside County, Donald Davis
Theses Digitization Project
No abstract provided.
Development Of Russian Commercial Banks And Financial Crisis Of 1998, Anna Barc
Development Of Russian Commercial Banks And Financial Crisis Of 1998, Anna Barc
Theses Digitization Project
This report describes the development of commercial banks in Russia and role of government and Central Bank in advance of Russian financial system.
The Influence Of Motives Of Sports Fans On Affinity For Television, Internet, Radio, And Newspapers, Christopher Edward Lasak
The Influence Of Motives Of Sports Fans On Affinity For Television, Internet, Radio, And Newspapers, Christopher Edward Lasak
Theses Digitization Project
This study investigated the relationship between motives of sports fans, and affinity for television, Internet, radio, and newspapers. Specifically economic, aesthetic, eustress, self-esteem, group affiliation, entertainment, and family motives all were expected to influence affinity for television, Internet, radio and newspapers.
Auditing Troubled Employees In The Public Sector, Lila Mehdiyar
Auditing Troubled Employees In The Public Sector, Lila Mehdiyar
Theses Digitization Project
No abstract provided.
Measuring The Mentoring Functions Performed By Female Mentors To Female Protegees, Angela P. Ricketts
Measuring The Mentoring Functions Performed By Female Mentors To Female Protegees, Angela P. Ricketts
Theses Digitization Project
No abstract provided.
A Study To Determine What Factors Influence Employee Sick Leave Usage In The Riverside County Department Of Mental Health Administration, Sally Aguilar Beavan
A Study To Determine What Factors Influence Employee Sick Leave Usage In The Riverside County Department Of Mental Health Administration, Sally Aguilar Beavan
Theses Digitization Project
No abstract provided.
Residential Fire Sprinklers Requirement In Single And Multi-Family Homes: Survey Of Attitudes Among The Citizens Of The City Of Indio, David Arnold Yegge
Residential Fire Sprinklers Requirement In Single And Multi-Family Homes: Survey Of Attitudes Among The Citizens Of The City Of Indio, David Arnold Yegge
Theses Digitization Project
No abstract provided.
The Relationship Between Recruitment Source And Employee Performance, Colleen Marie Derenia
The Relationship Between Recruitment Source And Employee Performance, Colleen Marie Derenia
Theses Digitization Project
Relationships between recruitment referral sources and performance, work skills, inter-personal skills, attendance, retention, gender, ethnicity, age, etc. -- Formal recruiting (radio, tv, newspaper, employment/placement office) -- Informal recruiting (employee referrals, walk-ins, etc.).
Sex Discrimination As Influenced By Upper Management And Organizational Climate: A Rational Bias Theory Of Discrimination, Lisa Jennifer Gallo
Sex Discrimination As Influenced By Upper Management And Organizational Climate: A Rational Bias Theory Of Discrimination, Lisa Jennifer Gallo
Theses Digitization Project
No abstract provided.
Performance Appraisal Systems In United Arab Emirates Print Media: A Case Study Of The Al-Ittihad And The Al-Bayan Press Corporations, Ibrahim A. Bin-Taher
Performance Appraisal Systems In United Arab Emirates Print Media: A Case Study Of The Al-Ittihad And The Al-Bayan Press Corporations, Ibrahim A. Bin-Taher
Theses Digitization Project
No abstract provided.
The Role Of The African-American In Advertising, Anita Elaine Rivers
The Role Of The African-American In Advertising, Anita Elaine Rivers
Theses Digitization Project
No abstract provided.
The Effect Of Attention To Irrelevant Information On Personnel Selection, Travis Ralph Gibbs
The Effect Of Attention To Irrelevant Information On Personnel Selection, Travis Ralph Gibbs
Theses Digitization Project
No abstract provided.
New Dimensions Of Organizational Commitment: Effects Of Perceived On-The-Job Support And Exchange Ideology On Absenteeism, Clare Elizabeth Sharafinski
New Dimensions Of Organizational Commitment: Effects Of Perceived On-The-Job Support And Exchange Ideology On Absenteeism, Clare Elizabeth Sharafinski
Theses Digitization Project
No abstract provided.
The Effects Of Realistic Job Previews On Turnover, Susan Janet Hartshorn Black
The Effects Of Realistic Job Previews On Turnover, Susan Janet Hartshorn Black
Theses Digitization Project
No abstract provided.