Business Commons^™

Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla

Journalism

This study analyzes the best social media practices for medical industry professionals and the proper and ideal uses for social media. It analyzes the public relations functions of social media—relationship building, reputation management, and crisis communication. With the constant rise of social media as a widely-used medium for marketing comes increased potential for damage to a medical business’ reputation, loss of medical licensing, or lawsuits if practitioners do not act within the lines of legal and ethical standards. Medical offices must have an online presence to remain relevant and build and keep relationships with new and current patients. This study …

Fundraising Techniques Of San Luis Obispo Nonprofit Organizations, Samantha Suyemoto

Graphic Communication

The purpose of this study was to identify the strengths and weaknesses of using direct mail and electronic media in the fundraising techniques of local San Luis Obispo nonprofit organizations. The intended audience includes the nonprofits interviewed in each case study as well as the other organizations that fundraise within the San Luis Obispo area. Three case studies of nonprofit organizations within the area were conducted in conjunction with research on various types of funding. Results of this study are intended to benefit the nonprofits by providing more information on successful fundraising habits.

Water In The 21st Century, Grayson Michael Shor

Social Sciences

The aim of this research project is to provide a comprehensive and global analysis of water use in order to provide the reader with a comprehensive grasp of current and impending issues. The included five (5) chapters discuss water distribution, conservation, purification, law, international development, economic debates, ethical consideration, as well as educated estimations of the effects water related issues may cause in the next one-hundred years.

Drenched Fitness: Marketing Toward Men, Erin Sydni Abzug

Communication Studies

No abstract provided.

City Of Los Angeles Arts District Form-Based Code, Ryan Jupiter Banuelos

Master's Theses

Los Angeles is experiencing a loss of inventory with Industrial land due to adaptive reuse and property conversion. The primary factors behind the conversions are

inconsistent land use regulations and a strong market

demand for residential property. In an effort to streamline land use regulation,

the city will create a new zoning code. In conjunction with the zoning update,

the purpose of this project will be to develop a form-based code for the Los

Angeles Arts District. The new land use regulation will explore methods to

preserve job producing industrial space and accommodate the growing

residential market in the area. …

Determining California National Guard Airmen’S Opinions And Attitudes Regarding Morale, Welfare And Recreation Programs: A Research Project, Natalie Delossa

Journalism

This senior project creates research design parameters that will facilitate two- way communications between the California Air National Guard and its airmen. The benefits of conducting its research are twofold. First, the California Air National Guard can learn more about its airmen. Second, the California Air National Guard can use information about its airmen to better serve its external publics in future public relations and marketing endeavors.

This project addresses the importance of conducting two- way communication between internal and external publics (in this case, the California Air National Guard and its airmen and the California Air National Guard and …

Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown

Communication Studies

Ecommerce has become an increasingly visual activity as images of product fill websites, social media, and social curation sites. The Elaboration Likelihood Model has often been used to examine and explain online purchasing behavior; however, this previous research barely touches on the use of peripheral cues. In analyzing the effect of peripheral cues on buying habits when searching social curation sites, statistical results from a survey conducted using women aged 18 to 34 in the San Luis Obispo area showed that these cues made no difference on the activity of a user. Regardless of their awareness to the visual cues, …