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The New Era Of Different Types Of Digital Marketing For Economy Growth In India, J. Kumaravadivelan Jan 2020

The New Era Of Different Types Of Digital Marketing For Economy Growth In India, J. Kumaravadivelan

International Review of Business and Economics

In India digital marketing team is connect with umbrella team for marketing of the product or service utilizing digital technology, primarily on the net, show advertising, and the other digital medium, however additionally as well as mobile phones. Digital marketing activities square measure search engine optimisation, computer programme marketing, content marketing, and content automation, campaign marketing, and social media marketing, social media optimisation, e-commerce marketing, show advertising, and the other of digital media, e-mail marketing , optical disks and games ,callback and on-hold mobile ring tones. Latest digital marketing trends India they are: Search and e-commerce can transcend Google to …


The Crude Oil Price Changes In The Recent Scenario And Its Impact On The Indian Economy, Y. Ebenezer Jan 2020

The Crude Oil Price Changes In The Recent Scenario And Its Impact On The Indian Economy, Y. Ebenezer

International Review of Business and Economics

The crude oil is the major raw material for oil product production in the globalization era. Changes of price will affect country’s economic growth and development. The aim of the study is to examine the Crude Oil Price changes and its impact on the Indian GDP in the recent scenario. To do the same, the study has applied secondary data, statistical tools like chart, the table, graph, correlation and descriptive analysis to show the changes of crude oil price and country’s GDP during the study period. The study reveals that the annual percentage price of crude oil has been increased …


Role Of Women Entrepreneurs In India – Problems And Opportunities, Deepthi Poreddy Jan 2020

Role Of Women Entrepreneurs In India – Problems And Opportunities, Deepthi Poreddy

International Review of Business and Economics

Women’s development has been considered the key to the overall development of the nation. The educated women do not want their lives to stay in the four walls of the house. They demand equal respect from their partners. Today in India with growing population we want to take necessary steps to nurture entrepreneurship particularly women empowerment through entrepreneurship. In this process women need to realize their strength, weaknesses, opportunities and threats to come out their potential in order to achieve their goals. Moreover they want new opportunities for self- fulfilment. The opportunities provided to the women of digital era are …


Organic Farming In Banana And Guava, Puja H. Vyas, D. R. Kanzaria, A. M. Butani Jan 2020

Organic Farming In Banana And Guava, Puja H. Vyas, D. R. Kanzaria, A. M. Butani

International Review of Business and Economics

India is the second largest producer of fruits in the world. With the increasing population, the cultivable land resource is shrinking day to day. Green Revolution in the post- independence era has shown path to developing countries for self- sufficiency in food but sustaining agricultural production against the finite natural resource base demands has shifted from the “resource degrading” chemical agriculture to a “resource protective” biological or organic farming. The major component of organic farming is: manures, green manures, intercropping, mulching, vermiculture biotechnology, bio fertilizers, biodynamic farming, bio control etc. Application of bio-fertilizer was more effective than organic manures in …


Occupational Health Hazards Of Working Women In Un-Organized Sector, Shanmuga Priya Jan 2020

Occupational Health Hazards Of Working Women In Un-Organized Sector, Shanmuga Priya

International Review of Business and Economics

Working women perform dual jobs, that is, on the domestic front as well as economic front. Her additional role as a working women throws many challenges along with her primary challenge of the household. Both these roles make demands on her time and energy. After a full day’s work with the employer, she has to do another shift at her home. For example, waking up early morning, rolling the beds, cleaning the house, preparing breakfast, cooking lunch, washing clothes, and the rushing off to the workplace. Returning in the evening with shopping in hand to cook the dinner for the …


Issues And Challenges Of Hand Washing With Particular Reference To Prevention Of Covid -19, Divya Divya, J. Maheswari Jan 2020

Issues And Challenges Of Hand Washing With Particular Reference To Prevention Of Covid -19, Divya Divya, J. Maheswari

International Review of Business and Economics

Hand washing also known as hand hygiene, is the act of cleaning one’s hands with soap and water to remove viruses/bacteria/germs/ microorganisms. If water and soap are not available, hands can be cleaned with ash although the benefits and harms are uncertain for reducing the spread of viral or bacterial infections. This is especially important for people who handle food or work in the medical field, but also an important practice for the general public. Hand hygiene is one of the most important element of infection control activities.


Impact Of Workplace Ethics On Job Satisfaction And Job Commitment Of Self Financing College Professors - A Study With Special Reference To Thoothukudi District, G. Kamalaselvi Ph.D., G. Mahalakshmi Ph.D. Jan 2020

Impact Of Workplace Ethics On Job Satisfaction And Job Commitment Of Self Financing College Professors - A Study With Special Reference To Thoothukudi District, G. Kamalaselvi Ph.D., G. Mahalakshmi Ph.D.

International Review of Business and Economics

Ethics is a moral philosophy concerned with the study of what is good and what is bad. The ethical culture prevailing in the organization leads to the emergence of new humanity of responsible leaders driven by values, virtues and wisdom which transform the working environment amicable. Healthy workplace culture motivates the employees to function beyond organizational expectations. Employees are motivated and their performance improves as they work under good culture. A strong employee culture has a positive impact on employee behavior and performance. The concept of ethics is of critical importance to all the professions that serve society. It plays …


Health Of The Economy And Its Measuring Indicators, J. Sugantham Parimala Ph.D. Jan 2020

Health Of The Economy And Its Measuring Indicators, J. Sugantham Parimala Ph.D.

International Review of Business and Economics

Health of the economy is an integral part of development and it is determined by the socio – economic factors like education, employment, population growth, income and environment. If the economy is not healthy internally, then it will not be able to interact effectively externally. Economists use a variety of indicators to assess the performance of the economy at a given time. By looking at changes in GDP we can see whether the economy is growing. GDP doesn’t necessarily tell us much about the state of the economy. But change in GDP does. If GDP goes up, the economy is …


E-Tailing In India –An Overview, J. Lilly Ph.D., I Santhi Immaculate Jaculin Ph.D. Jan 2020

E-Tailing In India –An Overview, J. Lilly Ph.D., I Santhi Immaculate Jaculin Ph.D.

International Review of Business and Economics

The online retail market has evolved and grown significantly over the past few years. The Indian retail market is witnessing a revolution. The growth of internet has enabled the newretailformatofthevirtualretailer to emerge and forced the existing retailers to consider e-tailing model of retailing as well. The Internet has changed the consumer’s shops in many ways not just in the digital domain, but also in the physical world. In the era of globalization, companies are using the internet technologies to reach out to valued customers and to provide a point of contact 24 hours a day, 7 days a week. In …


Covid – 19: Impact On The Indian Economy, A. Kavitha Ph.D., J. Maheswari Jan 2020

Covid – 19: Impact On The Indian Economy, A. Kavitha Ph.D., J. Maheswari

International Review of Business and Economics

The onset of COVID-19, the global economy is set to undergo a sharp double-dip recession. As many international agencies have already forecasted, the global growth could be -3 per cent in 2020, which is a decline of about 6 percentage points from the baseline projection of positive 3 per cent growth with no pandemic. Such swings in growth forecasts are unprecedented, and this is due to both health scare with lots of deaths and infections and also due to the lockdown of a major part of the global economy. Added to this, the pandemic appears to be more severe in …


An Economic Analysis Of Marine Boat Owners In Thanjavur District Of Tamilnadu In India, N Chithra Ph.D. Jan 2020

An Economic Analysis Of Marine Boat Owners In Thanjavur District Of Tamilnadu In India, N Chithra Ph.D.

International Review of Business and Economics

The Socio-economic conditions of fisherman are playing a significant role is fishing Industry as production and many others problems of the industry largely depend on the human factors. The development of fishing industry in India largely depends on the provision of better facilities to fishermen. The skill of the individual fishermen and his intimate knowledge of fishing methods. Commercially exploitable area, best season, and the type of year to be used etc., are very essential for this hazardous Industry. The fishermen are working day and night carrying on an unending fight with nature.


A Study On The Causes And Impact Of Unemployment In India, Shruti Nair Jan 2020

A Study On The Causes And Impact Of Unemployment In India, Shruti Nair

International Review of Business and Economics

The rate of unemployment in India has been increasing over the years. The current paper aims to analyze the factors leading to unemployment and its impact on the Indian economy. The study focusses on how employment rate plays a major role in overall development of the economy. The study makes use of secondary data sources and focusses on the present scenario of unemployment in rural and urban areas. The paper analyzes how an increase in population, poverty, illiteracy, inflation and lack of full employment can lead to a slowdown in the growth of the economy.The paper discusses the problems faced …


Progress Of Informal Sector Workers In Gudiyatham Taluk Of Vellore District In Tamil Nadu, G. Elanchezhian Ph.D., G. Yoganandham Jan 2020

Progress Of Informal Sector Workers In Gudiyatham Taluk Of Vellore District In Tamil Nadu, G. Elanchezhian Ph.D., G. Yoganandham

International Review of Business and Economics

The Indian economy is characterized by the existence of a vast majority of informal sector labour employment. The total employment in the country was of 46.5 crore comprising around 2.8 crore in the organised and the remaining 43.7 crore workers in the informal sector or unorganized sector. Out of these workers in the informal sector , there are 24.6 crore workers employed in agricultural sector, about 4.4 crore in informal sector workers and remaining in manufacturing and service. Informal Sector refers to economic activities such as production and distribution of goods and services by the operating units of the households …


Growing Dynamisms' Of Business And Technology/ Global Perspective, Saravanan K., N. Muthu Ph.D Jan 2020

Growing Dynamisms' Of Business And Technology/ Global Perspective, Saravanan K., N. Muthu Ph.D

International Review of Business and Economics

Technology is the essence of change in business and society. In this paper we can learn about technology, its characteristics, its historical phases and how innovation is fuelled today. Technological advances in the modern world have created new business opportunities. Leverage advanced tools to rise above the competition. Technology has revolutionized the way companies conduct business by enabling small businesses to level the playing field with larger organizations. Businesses nowadays, whether it is big or small, also rely on the help of technology.Mostcompaniesdepends their daily operations on the use of technological innovation such as computers, internet connection, printers, applications, and …


Is Corporate Social Responsibility Ethical? - Recognizing Ethical Issues In Business, Spoorthi A. S. Mba, Chethan M. Kumar Jan 2020

Is Corporate Social Responsibility Ethical? - Recognizing Ethical Issues In Business, Spoorthi A. S. Mba, Chethan M. Kumar

International Review of Business and Economics

Corporate Social Responsibility is all about companies playing their responsible part in society and giving back to society and a big part of that is fund raising for valuable cause. Companies engage in Corporate Social Responsibility when they grant benefits to the communities where they work which are neither required by law nor an integral part of their primary objective is profit oriented company. Today, however businesses must also reflect on the legal, ethical, moral and social consequences of their decisions. The purpose of working on this paper is to identify the ethical issues faced by the organization and how …