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Articles 31 - 60 of 777
Full-Text Articles in Business
The Evolution Of The Internet And Social Media: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy
The Evolution Of The Internet And Social Media: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy
Articles
This article reviews and analyses factors impacting the evolution of the internet, the web, and social media channels, charting historic trends and highlight recent technological developments. The review comprised a deep search using electronic journal databases. Articles were chosen according to specific criteria with a group of 34 papers and books selected for complete reading and deep analysis. The 34 elements were analysed and processed using NVIVO 12 Pro, enabling the creation of dimensions and categories, codes and nodes, identifying the most frequent words, cluster analysis of the terms, and creating a word cloud based on each word's frequency. The …
Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy
Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy
Articles
This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents‘ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a regular search using electronic journal databases and secondary data …
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital, Gillian Brooks, Jenna Drenten Ph.D., Mikolaj Jan Piskorski
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital, Gillian Brooks, Jenna Drenten Ph.D., Mikolaj Jan Piskorski
School of Business: Faculty Publications and Other Works
The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements. Traditional celebrities acquire celebrity capital through institutional intermediaries such as sport, television, music, and movies. Research is needed to understand the unique process by which social media influencers (SMIs) acquire celebrity capital. We draw on interviews with 40 global advertising industry practitioners and influencers to better understand how influencers acquire celebrity capital in a saturated media …
Social Media And Public Discourse Participation In Restrictive Environments, Jobany J. Rico
Social Media And Public Discourse Participation In Restrictive Environments, Jobany J. Rico
FIU Electronic Theses and Dissertations
This dissertation investigates citizens' use of social media to participate in public discourse (i.e., access, share, and comment on socio-political content) in restrictive environments: societies ruled by a hegemonic government where users face economic and infrastructure barriers to using digital technologies. Theoretical propositions are built inductively from an interpretive case study of how Cuban citizens use Twitter to participate in socio-political conversations. The case study resulted in the identification of nine affordances (i.e., action potentials) for participating in public discourse that Cubans perceive on Twitter. The findings also showed that the identified affordances enabled Cubans to achieve citizen goals: positive …
Hope Versus Reality: The Efficacy Of Using Us Military Aid To Improve Human Rights In Egypt, Gregory L. Aftandilian
Hope Versus Reality: The Efficacy Of Using Us Military Aid To Improve Human Rights In Egypt, Gregory L. Aftandilian
The US Army War College Quarterly: Parameters
Using US military aid as a lever to achieve human rights reforms has proven only marginally effective. This article examines the approaches employed by the Obama and Trump administrations to US military aid to Egypt and proposes practical steps that can be taken by policymakers and the military personnel on the ground to advance US human rights values.
Book Reviews, Usawc Press
Book Reviews, Usawc Press
The US Army War College Quarterly: Parameters
No abstract provided.
The Battalion Commander Effect, Everett Spain, Gautam Mukunda, Archie Bates
The Battalion Commander Effect, Everett Spain, Gautam Mukunda, Archie Bates
The US Army War College Quarterly: Parameters
Statistical evidence suggests Army battalion commanders are significant determinants of the retention of their lieutenants—especially high-potential lieutenants. Further, this so-called Battalion Commander Effect should be included in brigadier general promotion board assessments and used to inform officer professional military education curricula.
The Evolution Of Hybrid Warfare: Implications For Strategy And The Military Profession, Ilmari Käihkö
The Evolution Of Hybrid Warfare: Implications For Strategy And The Military Profession, Ilmari Käihkö
The US Army War College Quarterly: Parameters
The concept of hybrid war has evolved from operational-level use of military means and methods in war toward strategic-level use of nonmilitary means in a gray zone below the threshold of war. This article considers this evolution and its implications for strategy and the military profession by contrasting past and current use of the hybrid war concept and raising critical questions for policy and military practitioners.
Great (Soft) Power Competition: Us And Chinese Efforts In Global Health Engagement, Michael W. Wissemann
Great (Soft) Power Competition: Us And Chinese Efforts In Global Health Engagement, Michael W. Wissemann
The US Army War College Quarterly: Parameters
Global health engagement, an underutilized strategy rooted in the strengths of soft power persuasion, can lead to more military-to-military cooperation training, help establish relationships that can be relied on when crises develop, stabilize fragile states, and deny violent extremist organizations space for recruiting and operations. Examining Chinese efforts worldwide to curry favor and influence and the challenges posed by the COVID-19 pandemic, this article shows health as a medium is a very compelling and advantageous whole-of-government approach to national security policy concerns.
Samuel Huntington, Professionalism, And Self-Policing In The Us Army Officer Corps, Brian Mcallister Linn
Samuel Huntington, Professionalism, And Self-Policing In The Us Army Officer Corps, Brian Mcallister Linn
The US Army War College Quarterly: Parameters
Drawing on Samuel P. Huntington’s three phases of self-regulation used to determine if an occupation qualifies as a profession, this article focuses on the third phase of policing and removing those who fail to uphold the standards set forth in the first two phases. It reviews how the US Army implemented this phase following the Civil War through the post–Vietnam War years and the implications for the officer corps.
The Right To Repair: (Re)Building A Better Future, Jumana Labib
The Right To Repair: (Re)Building A Better Future, Jumana Labib
Undergraduate Student Research Internships Conference
The goal of this research project was to take a multi-faceted, interdisciplinary approach to research and examine the Right to Repair movement’s progress, current repair practices, impediments, and imperatives, and the various large-scale implications (environmental, economic, social, etc.) stemming from diminished consumer freedom as a result of increased corporate greed and lack of governmental regulations with regards to repair and the environment. This poster exhibits the highlights of my general research project on the Right to Repair movement over the course of this four month internship, and aims to disseminate information about the movement to the wider public in an …
"Airbnb Go Home:" Tourism Frictions And Short-Term Rentals In New Orleans, Madeline R. Fussell
"Airbnb Go Home:" Tourism Frictions And Short-Term Rentals In New Orleans, Madeline R. Fussell
LSU Master's Theses
This thesis examines the concerns and conflicts around short-term rental (STR) properties in New Orleans neighborhoods. Using data from collected from critical discourse analysis, semi-structured interviews and social media posts, this paper analyzes the ways the city of New Orleans, residents of the city, STR hosts, and platforms like Airbnb discuss issues of safety, displacement, rising costs of living, as well as responsible STR practices. To understand the complexities of the issues people, have with short-term rental properties, this project approaches STRs from a housing and gentrification lens to understand the role these properties play within in the daily atmospheres …
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Senior Honors Theses
The study of priming gained traction in the 1990s when researchers such as John Bargh demonstrated the nonconscious activation of ideas, often through repeated related words or activated schema. Since then, researchers have studied the effects of priming on self-view, achievement, and teamwork. While the concept of priming has just recently begun to be applied to leadership in the workplace, no research has yet been done in finding examples of priming theory in the speeches of well-known leaders. In this study, Ronald Reagan’s persuasive tactics were analyzed and found to use similar methods of repetition and schema used in priming …
The Role Of Peer Irrigators On The Choice And Intensity Of Efficient Irrigation Techniques, Noah Hayward
The Role Of Peer Irrigators On The Choice And Intensity Of Efficient Irrigation Techniques, Noah Hayward
Agricultural Economics and Agribusiness Undergraduate Honors Theses
We evaluate the use and the proportion of farmland that uses prominent irrigation practices in Arkansas, USA. A bi-variate sample selection model evaluates the determinants of the share of irrigated land in a farm that uses each practice. We evaluate the relationship between the irrigation practices peers use and the intensity that another farmer utilizes that same irrigation practice(s). So, if a peer of an Arkansas Delta farmer uses center pivot irrigation, for example, it increases the probability that the farmer him or herself will use acreage using center pivot by 66%. Conversely, a peer using surge irrigation only results …
Automation Anxieties: Perceptions About Technological Automation And The Future Of Pharmacy Work, Cameron W. Piercy, Angela N. Gist-Mackey
Automation Anxieties: Perceptions About Technological Automation And The Future Of Pharmacy Work, Cameron W. Piercy, Angela N. Gist-Mackey
Human-Machine Communication
This study uses a sample of pharmacists and pharmacy technicians (N = 240) who differ in skill, education, and income to replicate and extend past findings about socioeconomic disparities in the perceptions of automation. Specifically, this study applies the skills-biased technical change hypothesis, an economic theory that low-skill jobs are the most likely to be affected by increased automation (Acemoglu & Restrepo, 2019), to the mental models of pharmacy workers. We formalize the hypothesis that anxiety about automation leads to perceptions that jobs will change in the future and automation will increase. We also posit anxiety about overpayment related to …
Impact Of Moral Ethics On Consumers’ Boycott Intentions: A Cross-Cultural Study Of Crisis Perceptions And Responses In The United States, South Korea, And Singapore, Kyujin Shim, Hichang Cho, Soojin Kim, Su Lin Yeo
Impact Of Moral Ethics On Consumers’ Boycott Intentions: A Cross-Cultural Study Of Crisis Perceptions And Responses In The United States, South Korea, And Singapore, Kyujin Shim, Hichang Cho, Soojin Kim, Su Lin Yeo
Research Collection Lee Kong Chian School Of Business
This study investigates the effects of individuals’ ethics on perceptions and responses to a company’s crisis. Drawing on Moral Foundations Theory, it empirically tests a theoretical model of crisis attribution and emotional reaction with two antecedents (i.e., individualizing moral and binding moral) on three outcomes (i.e., crisis attribution, emotions, and boycott intentions), using more than 3000 samples from three culturally-diverse countries - the U.S., South Korea, and Singapore. The study finds that individualizing and binding moral foundations have significant effects on attribution, emotional reaction, and behavioral intentions related to corporate irresponsibility, but that their effects are distinct and vary across …
Social Media Engagement For Global Influencers, Kara Bentley, Charlene Chu, Cristina Nistor, Ekin Pehlivan, Taylan Yalcin
Social Media Engagement For Global Influencers, Kara Bentley, Charlene Chu, Cristina Nistor, Ekin Pehlivan, Taylan Yalcin
Business Faculty Articles and Research
Consumers use social media to create content, generate online word-of-mouth, and communicate with brands and other consumers. Consumers engage with influencers who deliver content that is timely, entertaining, and interesting to them. Many influencers have a truly global following across the world. However, there is little research on international aspects of social media influencers. Our paper leverages Hofstede’s cultural dimensions to study consumer engagement using a novel dataset of global sustainability influencers. Our results indicate that the cultural distance between the influencer and the followers is an important driver of engagement in a nuanced way. While the level of superficial, …
Submission To The Future Of The Media Commission, Brendan K. O'Rourke, Joseph K. Fitzgerald
Submission To The Future Of The Media Commission, Brendan K. O'Rourke, Joseph K. Fitzgerald
Reports
Dr. Brendan K. O’Rourke is a Senior Lecturer at Technological University Dublin, where he focuses on learning in the area of discourses of the economy, in particular examining enterprise, policy and public discourses on the economy. His scholarly work has been widely published as chapters in edited volumes, encyclopedia / handbook entries and in over 20 peer-reviewed academic journals such the Critical Discourse Studies, Politics and Social Semiotics. More information on his work is available on www.brendankorourke.com . Dr. Joseph K. FitzGerald lectures in international strategy at Technological University Dublin and has published on topics such as how young men …
Lighting Up The Black Box –Digital Transformation In German Lobbying, Kathrin Barabara Stürmer
Lighting Up The Black Box –Digital Transformation In German Lobbying, Kathrin Barabara Stürmer
Theses
Digital transformation, alongside social media channels, influences policymaking. The aim of this research is to build knowledge of the consequences of digital transformation on lobbying at German federal level. This analysis uncovers how digital lobbying works in Germany and how it changes classic communication within the political sphere. Taking a grounded theory approach, the study addresses both communicating sides: lobbyists, on the one hand, and members of the German Bundestag and their employees, on the other. A profound understanding of, and differentiation between, lobbying and digital lobbying is gained through a first data-gathering step of 15 interviews with representatives of …
Corporations And The American Polity, Patrick Labossiere
Corporations And The American Polity, Patrick Labossiere
Student Theses and Dissertations
Research on corporate communications’ effects on politics presents an acknowledgement of a relationship between the two topics, leaving a void in the explanation and examination of this topic. The void presents an opening to introduce a conceptual process for how corporations are able to craft communications to influence the American Polity, the democratic social organization within the United States. This research begins with a historical review of how corporations gain prominence in American society, capturing the ability to participate in the democratic social organization of the polity. A qualitative analysis of several conceptual frameworks serves as data, to establish an …
Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola
Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola
Experience Industry Management
Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …
The Law Of Black Mirror - Syllabus, Yafit Lev-Aretz, Nizan Packin
The Law Of Black Mirror - Syllabus, Yafit Lev-Aretz, Nizan Packin
Open Educational Resources
Using episodes from the show Black Mirror as a study tool - a show that features tales that explore techno-paranoia - the course analyzes legal and policy considerations of futuristic or hypothetical case studies. The case studies tap into the collective unease about the modern world and bring up a variety of fascinating key philosophical, legal, and economic-based questions.
Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett
Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett
Electronic Theses, Projects, and Dissertations
Business ownership is imperative in correcting economic issues for demographic groups subjugated to discrimination, inequality, poverty, and other harmful disadvantages. This project supports the idea that building communication competence within minority-owned small businesses and nonprofit organizations, will significantly increase achievement of long-term sustainability and success. The solution is not only creating communication training tailored for minority entrepreneurs, but to allow access in feasible and tangible ways. This study begins by defining communication and explaining its function to assist in moving past the narrative of communication interaction as “talking and listening,” but instead a concept rooted in logic, theoretical analysis, and …
The Political Preferences Of Arkansas Farmers And Ranchers, Rachel J. Barry
The Political Preferences Of Arkansas Farmers And Ranchers, Rachel J. Barry
Agricultural Economics and Agribusiness Undergraduate Honors Theses
This research was conducted to evaluate where farmers and ranchers find political information and assess their political preferences. By conducting a survey of Arkansas farmers and ranchers we were able to determine that they prefer face to face interaction as a source of information by large margins. They typically consult friends, peers, and extension agents where appropriate. Depending on the type of political information they are seeking (information about candidates as opposed to information about policy topics), they often used other types of information sources such as the internet and broadcast media. We also ascertained that farmers and ranchers have …
Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright
Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright
Chancellor’s Honors Program Projects
No abstract provided.
Prescribing Public-Private Partnerships To Global Health Initiatives, Elizabeth Rhoads
Prescribing Public-Private Partnerships To Global Health Initiatives, Elizabeth Rhoads
Independent Study Project (ISP) Collection
For six weeks I served as a finance intern with the Toilet Board Coalition (TBC) and created a Portfolio Presentation to deliver to TBC’s corporate board members in May. With my background in Public Health and interest in Corporate Social Responsibility and Sustainability, I was interested in learning how cross-sector partnerships can help accelerate global health development. My internship with TBC provided me with valuable firsthand experience in my topic of research, Public Private Partnerships (PPPs), which I was able to compare alongside a formal literature review. In this research paper I combine my research with my internship experience to …
Human-Machine Communication: Complete Volume. Volume 1
Human-Machine Communication: Complete Volume. Volume 1
Human-Machine Communication
This is the complete volume of HMC Volume 1.
The Political Preference Of Arkansas Farmers And Ranchers, Rachel J. Barry, Donna L. Graham
The Political Preference Of Arkansas Farmers And Ranchers, Rachel J. Barry, Donna L. Graham
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
Access to information is critical to improving production efficiency, but little is known about how farmers are informed on the policy or issues influencing programs related to farming. This research sought to determine the sources of communication used by farmers and ranchers to form opinions about agricultural policy and candidates, identify the issues important in voting, and their level of participation in the political process. Face-to-face interaction was the preferred form of communication in farm organization meetings, with friends, or farm agencies. Magazines were the preferred source of print communication, and university/extension websites were preferred for internet sources. Broadcast media …
Fiduciary Blind Spot: The Failure Of Institutional Investors To Prevent The Illegitimate Use Of Working Americans' Savings For Corporate Political Spending, Leo E. Strine Jr.
Fiduciary Blind Spot: The Failure Of Institutional Investors To Prevent The Illegitimate Use Of Working Americans' Savings For Corporate Political Spending, Leo E. Strine Jr.
All Faculty Scholarship
For decades, American workers have been subjected to increasing pressure to become forced capitalists, in the sense that to provide for retirement for themselves, and to pay for college for their children, they must turn part of their income every month over to mutual funds who participate in 401(k) and 529 programs. These “Worker Investors” save for the long term, often hold portfolios that are a proxy for the entire economy, and depend on the economy’s ability to generate good jobs and sustainable growth in order for them to be able to have economic security. In recent years, there has …
Cambridge Analytica: The Scandal On Data Privacy, Carissa Boerboom
Cambridge Analytica: The Scandal On Data Privacy, Carissa Boerboom
Augustana Center for the Study of Ethics Essay Contest
Consumers need to understand the risks and consequences of sharing their lives with the world. For data analysts, even if you can create and implement a model, should you? This research paper discusses Cambridge Analytica’s methods using predictive analytics and Facebook to influence the 2016 US Presidential Election. Through examining the firm as a whole, key people involved in the scandal, methods of data collection, and Facebook’s role, the ethical boundaries of big data, predictive analytics, and data privacy are analyzed. Three perspectives were discussed in regards to ethical disparity: Cambridge Analytica, Facebook, and the consumers. Overall, this research exposes …