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Articles 1 - 7 of 7
Full-Text Articles in Business
Customer Relationship Management: A Theoretical Overview And The High Cost Of Failure (A Case Study), Tamilla Curtis, Donald Barrere, Tom Griffin
Customer Relationship Management: A Theoretical Overview And The High Cost Of Failure (A Case Study), Tamilla Curtis, Donald Barrere, Tom Griffin
Dr. Tamilla Curtis
Despite the significant benefits offered by the customer relationship management (CRM) strategy together with advanced technology, there is still a high rate of companies who fail to see results promised by CRM in order to achieve a competitive advantage. A review of the empirical literature together with the case study of the CRM implementation within a midsize financial firm will result in deeper understanding of current CRM practices that could contribute to better planning, selection, and implementation of customer relationship management programs.
Regional Jet Aircraft Competitiveness: Challenges And Opportunities, Tamilla Curtis, Dawna Rhoades
Regional Jet Aircraft Competitiveness: Challenges And Opportunities, Tamilla Curtis, Dawna Rhoades
Dr. Tamilla Curtis
The Purpose of the Study is to investigate the current trends in the aviation industry in regards to regional jets and to examine country-level factors that can potentially explain the number of Embraer and Bombardier regional jet deliveries. Possible factors include GDP, price of crude oil, prior aircraft deliveries and the land area of receiving RJ countries.
Introduction To Electronic Distribution For Hotel Management, John Niser, Martha Coussement
Introduction To Electronic Distribution For Hotel Management, John Niser, Martha Coussement
John C. Niser
This book is intended for undergraduate students and professionals who seek to gain fundamental knowledge about electronic distribution as it relates to the lodging industry. The text covers a wide range of topics that are related to marketing, yield management, content distribution, payments, channel management, and networks in the context of a rapidly changing landscape.
Consumer Hookah Consumption: Is The Hubble Bubble The New Coffee And Cocktail?, Tracy Harmon-Kizer
Consumer Hookah Consumption: Is The Hubble Bubble The New Coffee And Cocktail?, Tracy Harmon-Kizer
Tracy R. Harmon-Kizer Ph.D.
Hookah smoking is a growing practice among American teens and young adults. In a single hookah smoking session, a smoker may inhale 100 to 200 times the volume of smoke inhaled in a single cigarette. Yet, the risks and adverse consequences of hookah smoking are relatively unfamiliar to health professionals, tobacco policy regulators and consumer behavior researchers. To extend our understanding of this epidemic-like consumption practice, this study explores consumer initiation and continued practice, and the meanings, attitudes and beliefs held by those who smoke hookah, especially with respect to cigarette smoking. Our findings reveal adulterated ways in which hookah …
Do Australian And American Consumers Differ In Their Perceived Shopping Experiences?, Marilyn Jones, Sonya Vilches-Montero, Mark Spence, Sevgin Eroglu, Karen Machleit
Do Australian And American Consumers Differ In Their Perceived Shopping Experiences?, Marilyn Jones, Sonya Vilches-Montero, Mark Spence, Sevgin Eroglu, Karen Machleit
Mark Spence
Purpose - The purpose of this paper is to present findings from an experiment designed to test the impact of crowding perceptions (both human and spatial), emotions (positive and negative) and shopping values (utilitarian and hedonic) on shopper satisfaction. Culture is explored as a moderating variable with the expectation that it systematically affects perceptions and values, which, in turn, influence the shopper's experience with the store.
Design/methodology/approach - Data were collected via a 2 x 2 x 2 full factorial between subjects design with two variables, one manipulated and one measured. The two manipulated variables were spatial density (high versus …
Positive Selling Signals: The Effects Of Non-Verbal Signals On Student Role Play Evaluations, Harry Taute, Robert Heiser, David Mcarthur
Positive Selling Signals: The Effects Of Non-Verbal Signals On Student Role Play Evaluations, Harry Taute, Robert Heiser, David Mcarthur
David N McArthur
No abstract provided.
The Benefits And Outcomes Of High Service Channel Relationships, Stephen Kelly, Jennifer Harrison
The Benefits And Outcomes Of High Service Channel Relationships, Stephen Kelly, Jennifer Harrison
Adjunct Professor Stephen J Kelly
This paper examines a wholesaler – retailer channel and differences in perceived benefits received by those retailers engaged in a high service relationship and those operating under a more traditional ‘arms length’ relationship structure. The findings indicate that resellers engaged in a high service relationship perceive that they receive benefits –classified as service, cost, flexibility and image benefits – to a greater extent than those operating under a traditional relationship structure. The former retailers are also more committed to their wholesaler. No significant differences in trust, conflict or overall satisfaction were identified. The paper concludes that delivery of the identified …