Business Commons^™

Experts-Driven Design: A Framework For Measuring Social Influence In Online Social Networks, Shyamala N. Chalakudi, Dildar Hussain Dr., Gnana Bharathy Dr, Dakshinamurthy Kolluru Dr

Association of Marketing Theory and Practice Proceedings 2024

In our interconnected and ever-changing social landscape, influence is pivotal in molding individuals’ decisions, perspectives, and behaviors. Measuring Social Influence (SI) in Online Social Networks (OSNs) faces significant gaps, notably needing more integration with human behaviors. Our literature review has unveiled twelve psychological theories rooted in human behavior that are fundamental for assessing SI in OSNs. We have further elucidated how human behaviors interact in shaping the influence potential of social media users through exploratory interviews with experts from consulting, industry, and academia. Our study culminated in developing a novel framework designed to encompass the intricacies that not only nurture …

Empowering Voices: Exploring The Career Trajectories Of Women Of Color Hr Professionals Amid Disruptive Change, Brandi R. Muñoz

Electronic Theses and Dissertations

This study investigated strategies to enhance diversity, equity, inclusion, and belonging initiatives in organizational leadership, focusing on supporting women of color in the workplace. The specific problem addressed was the underrepresentation and barriers faced by women of color in leadership positions despite their potential contributions to organizational success. The study employed a qualitative approach, combining qualitative interviews with socioeconomic data analysis. Data collection methods included semistructured interviews with women of color and a survey to gather demographic and employment information. The sample consisted of 16 women of color human resource professionals working in various industries and organizational settings across the …

Misgivings In Measuring Happiness, Sudhanva Char

International Review of Business and Economics

According to a resolution of the UN General Assembly (Resolution 66/281), March 20^th is observed annually as International Day of Happiness. A nation’s overall success is measured by people’s happiness, the litmus test. The World Happiness Report (WHR) states there is consensus about measuring happiness, whereas, happiness is idiosyncratic and its connotation differs from culture to culture, language to language, and even person to person. Personal ‘space’ in all spheres matters, and so do democracy or dictatorship, all factors leading to mismeasures of happiness scores. And so, there are paradoxes in happiness rankings in WHR. Economists have yet to …

Taking Flight Or Taking A Pass? Exploring Factors Influencing Consumer Willingness To Pay For Evtol Travel, David C. Ison

International Journal of Aviation, Aeronautics, and Aerospace

The Advanced Air Mobility (AAM) industry is experiencing significant growth due to technological advancements and increasing demand for efficient travel experiences. The market is expected to reach $45 billion by 2030, with major players like Joby, Archer, Beta, and Wisk dominating. This study aimed to assess public willingness to pay for AAM services using eVTOLs, using Amazon's Mechanical Turk platform. The survey yielded a response rate of 85.8%, with 1,622 completed surveys. The study found that younger urban consumers were more willing to pay higher prices for AAM electric vertical takeoff and landing (eVTOL) aircraft trips than older participants, possibly …

A Quantitative Analysis Of Seaplane Accidents From 1982-2021, David C. Ison

International Journal of Aviation, Aeronautics, and Aerospace

This study aimed to assess and analyze all historical National Transportation Safety Board accident reports since 1982. For analysis, reports were bisected into seaplane (float, amphibian, and hull) and non-seaplane groups. Findings showed that there is a deficiency in the level of available detail on the seaplane fleet and cadre of seaplane pilots in the U.S. During the most recent ten years of complete data (2012-2021) showed a negative trend in all accidents and fatal accidents, although only the latter being statistically convincing. During this timeframe, seaplane accident pilots had significantly higher total time and age than other groups (non-seaplane …

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia

Journal of Nonprofit Innovation

Urban farming can enhance the lives of communities and help reduce food scarcity. This paper presents a conceptual prototype of an efficient urban farming community that can be scaled for a single apartment building or an entire community across all global geoeconomics regions, including densely populated cities and rural, developing towns and communities. When deployed in coordination with smart crop choices, local farm support, and efficient transportation then the result isn’t just sustainability, but also increasing fresh produce accessibility, optimizing nutritional value, eliminating the use of ‘forever chemicals’, reducing transportation costs, and fostering global environmental benefits.

Imagine Doris, who is …

Sneakerhead Culture: Consumers And Their Ecological Consciousness, Maria Cervantes

Apparel Merchandising and Product Development Undergraduate Honors Theses

This thesis aims to investigate the unique subculture of “sneakerheads” and their buying behavior/attitudes, catering carefully to the Northwest Arkansas community and their small community. Sneakerhead culture has gained significant popularity in recent years, with decades of history to back up the phenomenon. Sneaker connoisseurs collect these glamourous, expensive, and rare footwear and are keepsakes of self-expression and identity formation. The study employs an ecological approach to their purchases and seeks to find whether retail and non-retail sneakerheads are conscious of their ecological footprint. The research methodology involves a questionnaire that is catered towards retail or non-retail employees based on …

The Emotional Intelligence And Conflict Management Relationship In Black Women Leaders, Tina Raylyn Jackson

Electronic Theses and Dissertations

This study examined the relationship between emotional intelligence and conflict management styles in Black women leaders in the United States. The lack of literature surrounding Black women leaders' emotional intelligence or conflict management styles presented an opportunity to offer quantitative data connected to these constructs. A cross-sectional survey design was used to administer three surveys the Situational Test of Emotional Management- B, the Kraybill Conflict Style Inventory, and a modified version the Multidimensional Inventory of Black of Identity, that focused on Black female identity. Data from 124 participants were analyzed to learn if identity mediated the relationship between emotional intelligence …

The Psychometric Evaluation Of Decent Work In India, Jadvir K. Gill

Industrial-Organizational Psychology Dissertations

Work has a high impact on an individual’s well-being, health, and the lives of their loved ones who depend on them (Ford et al., 2013). The Decent Work Scale, constructed by Duffy et. al. (2017), measures what it means to have access to decent work (safe conditions, time for leisure and rest, support for family and social values, adequate compensation, and access to adequate health care) in the United States. However, a gap in the social sciences is the lack of external validity. Psychological research has mainly focused its attention on western, educated, industrialized, rich, and democratic nations and then …

The Locals Casino As A Social Network – Can An Interconnected Community Of Players Detect Differences In Hold?, Jason D. Fiege, Anastasia (Stasi) D. Baran

International Conference on Gambling & Risk Taking

Abstract

It is difficult for individual players to detect differences in theoretical hold between slot machines without playing an unrealistically large number of games. This difficulty occurs because the fractional loss incurred by a player converges only slowly to the theoretical hold in the presence of volatility designed into slot pay tables. Nevertheless, many operators believe that players can detect changes in hold or differences compared to competition, especially in a locals casino market, and therefore resist increasing holds. Instead of investigating whether individual players can detect differences in hold, we ask whether a population of casino regulars who share …

Affective Commitment, Mentoring, And Anticipated Turnover Among Millennials, Keiasha Hypolite

Dissertations

ABSTRACT

Millennials comprise the largest group of individuals in the workforce, yet organizations struggle to keep millennials engaged in the workplace. Millennials move from job to job, with an average stay at one employer between 12 and 18 months (Hechl, 2017). Researchers have reported that millennials cause the majority of turnover in the workplace. Globally, human resources practitioners experience difficulties retaining millennials (Sahraee et al., 2021). Previous studies have researched millennials, affective commitment, mentoring, and turnover. However, no known research has used all four factors to solve a global problem. In their discussion of the highly competitive labor market, Ramírez …

Chatgpt As Metamorphosis Designer For The Future Of Artificial Intelligence (Ai): A Conceptual Investigation, Amarjit Kumar Singh (Library Assistant), Dr. Pankaj Mathur (Deputy Librarian)

Library Philosophy and Practice (e-journal)

Abstract

Purpose: The purpose of this research paper is to explore ChatGPT’s potential as an innovative designer tool for the future development of artificial intelligence. Specifically, this conceptual investigation aims to analyze ChatGPT’s capabilities as a tool for designing and developing near about human intelligent systems for futuristic used and developed in the field of Artificial Intelligence (AI). Also with the helps of this paper, researchers are analyzed the strengths and weaknesses of ChatGPT as a tool, and identify possible areas for improvement in its development and implementation. This investigation focused on the various features and functions of ChatGPT that …

Perceptions Of Organizational Politics And Interpersonal Relationships In Black Women's Organizations And Sororities, Mitzi S. Willis

Electronic Theses and Dissertations

Although much research has addressed the relationships between leaders and followers, none has focused on these relationships between Black women—specifically, in the context of Black women’s social service organizations and sororities—and the impact the leader’s chosen style of leadership has on the followers’ use of voice. Self silencing is a prominent response to the power dynamic in many leader–follower relationships. The purpose of this study was to describe the interactions between leaders and followers in Black women’s social service organizations and sororities and identify the influence leadership style has on follower engagement. This study extends the application of silencing the …

Signal Cost And Value Alignment In Organizational Sustainability Messaging To New Hires, Mackenzie Law, Ellise Vangilder, Kaitlyn Miller, Mariana Solanilla, Luke Vavricka, Amanda Lillie, Jack Carson, Jim Westerman

River Cities Industrial and Organizational Psychology Conference

Introduction As companies continue to integrate sustainable initiatives as a strategic focus, their communications to new hires must adapt accordingly. Orientation programs represent an opportunity to inform new hires about the company’s sustainability values, but factors influencing the impact of sustainability messaging on new-hire perceptions remain unexplored. It is important for organizations to send signals to their new hires which are perceived as credible, meaningful, and genuine. However, the framing of sustainability orientation messages may combine with new-hire individual differences to influence these perceptions. We draw from signaling theory and value congruence research in HR to consider the potential impact …

The Value Of Nfts, Angelina Tham

Dissertations, Theses, and Capstone Projects

Non-fungible token stories have flooded the media since the beginning of the COVID-19 pandemic. NFTs have changed the public’s views on art, finances, and the self. The emergence of Web 3 redefined ways of self expression with the help of NFTs. What are NFTs, how are they valuable, and how will they shape the future of digital art? The data visualization for this project indicates that the most popular type of crypto art is in the style of a profile picture. The discussion suggests that NFTs are in their infancy and there will be more to come from digital art, …

A Psychological Profile Of The Digitized Economy: Who Buys Cryptocurrencies, Nfts, And Meme-Stocks (And Why)?, Nicole Wolfe

Undergraduate Student Research Internships Conference

As the global digital economy continues to grow in interest and financial worth, it is imperative to harvest data to gain early information on this nuanced economy. Already, we have witnessed billions of dollars in losses and wins at the blink of an eye, encouragement to invest from well-known celebrities and politicians, and high anxiety from the newness, power consumption, and potential outcomes of this nuanced system. Stemming from the lack of solid evidence in this emerging field, we hope to gain more insight on the early players and variation within the digitized economy. Similarly, we hope to identify specific …

A Look At Contributing Factors That Affect Female Underrepresentation In Management, In The United States, Nushine W. Hosseini

FIU Electronic Theses and Dissertations

This study examines contributing factors that affect female underrepresentation in management, in the United States (U.S.), within the U.S. workforce. The primary variables of interest are intrinsic motivation, work life balance and organizational climate support, which have typically not been reviewed in depth, in prior research.

Using a framework of varied theoretical approaches, this research studies the relationship between the above-mentioned constructs and gender effect, as related to interest in career advancement opportunities and female leadership underrepresentation within organizations.

The results of this study further validate existing research and highlights the importance of establishing programs, geared towards shifting mindsets and …

The Relationship Between Work-Life Balance, Job Satisfaction, Age, And Gender, Diana Fernandez, Suzanne Lebin

The Journal of Advancing Education Practice

This paper explored the relationship between job satisfaction and the perception of work-life balance using a dataset (n = 856) from The Workplace Equity Survey (Spilka, et al., 2020). We also investigated the perceptions of work-life balance between age groups and gender groups. Chi-square tests revealed significant correlations in perceptions of work-life balance based on sentiments of job satisfaction. ANOVAs were conducted to investigate the perceptions of work-life balance between different age groups and gender groups. Significant differences were observed between different age groups, but not between the different gender groups. Results of the study support the notion that perceptions …

Assessment Of Factors Affecting Dropout Intentions During The First Year In A Modeling School, Mauro Echeverri

FIU Electronic Theses and Dissertations

To date, there has been little research done on student dropout rates in modeling schools. This quantitative study utilizes applied research methods to analyze 138 female students in STAGE, a modeling school, where most students are between the ages of 11 and 18 years old. This study aims to examine why students drop out during their first year of study. The model utilized in this research integrates variables derived from Vincent Tito’s theory of departure, in addition to other variables not included in this theory like the parental support impact on extracurricular activities. Correlations analyses were used to assess the …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

The Great Resignation: A Content Analysis Of News Sources' Portrayals Of The Covid-19 Labor Shortage., Mackenzie Williams

College of Arts & Sciences Senior Honors Theses

When workers left the labor market in large numbers during the COVID-19 pandemic, proclamations of a labor shortage emerged extensively throughout the news. In this study, I analyze the coverage of the worker shortage among three news sources with different political orientations. Several themes emerged from analyzing a total of 75 articles. The findings showed that the perspective shown in the article, the cause of the labor shortage, restaurant worker portrayal, support of solutions, and opinion of the labor shortage all differed based on the political identity of the news source. This research supports previous findings that show there is …

Effects Of Economic Development Status And Eco-Product On Consumption Values: From The Perspective Of Us Consumers, Mostafa Zaman

Doctoral Dissertations

Consumers select a product based on numerous product characteristics. Numerous studies conducted earlier revealed that consumers in developing countries preferred products made in western or developed countries because their product quality is better than the quality of local products (Lee & Nguyen, 2017; Dao & Heidt, 2018; Rodrigo et al., 2019). Moreover, consumers are increasingly concerned about manufacturers’ environmental issues. Although ethical consumers believe that eco-products could save the environment, some consumers are not concerned about the eco-products and thus select products based on other product attributes (Joshi & Rahman, 2015). Hence, it becomes very challenging for retailers to select …

Socio-Cultural And Economic Impacts Of Religious Festivals On Sustainable Local Community Livelihoods In Kerala: The Case Of Palakkad, Dr. Bindu V T Nair, Aiswarya Babu N

International Journal of Religious Tourism and Pilgrimage

Festivals depict the heritage, culture, and traditions of a particular region. They create a state of exhilaration and enthusiasm. Kerala is a state in southwest India with its own distinct culture and traditions. The state is also known for its religious pluralism. This study attempts to understand the perceived impact of religious festivals on the local community livelihoods in Palakkad, a district in central Kerala. Twelve temples in which religious festivals are held annually, with attendance in the range of thousands, were selected. The selected temples are famous for hosting specific religious festivals which attract a large number of visitors, …

Healing Racial Injustice With Mindfulness Research, Training, & Practice, Danielle "Danae" Laura

Mindfulness Studies Theses

This thesis offers a collection of authors and studies in support of improved research, training, and practice connecting mindfulness with racial justice through intergroup applications. The paper identifies barriers at work (e.g., colorblindness, spiritual bypass, white fragility, and implicit bias) in contemplative science, Western Buddhist communities, and secular mindfulness centers, which block the sizeable contributions possible in studying the intergroup application of mindfulness practice—specifically Lovingkindness Meditation, among others—when used as an intervention with anti-racist aims. Through secondary qualitative research, I reviewed six key works from Black authors on mindfulness and race, as well as six sample studies on the prosocial …

Market Segmentation Of Wine In Ireland: Are We Fostering A Desirable Consumption Culture?, Enea Bent

Dissertations

The aim of this research is to evaluate the wine sector in Ireland and its impact on the wine consumption culture that is being promoted here as a result. With supermarkets leading in terms of sales, this study evaluates the product offering of the various types of retailers and the attainability of the same to different demographics of consumer. A high level of government intervention in the industry is highlighted throughout the study, the intention and subsequent successes and failures are examined. A comparison to the rest of Europe and the United Kingdom is carried out to understand Ireland’s position …

Rural And Regional Arts Organizations, Elise Lael Kieffer

Faculty & Staff Research and Creative Activity

This chapter presents the arts operating in two specific regions. Where arts organizations are located informs the political climate in which they work, their methods, and their constituency. The Appalachian Regional Commission (ARC) was founded by an act of congress in 1965 and is tasked with five key goals. These goals include increasing economic opportunities within the region, improving workforce readiness, developing and maintaining critical infrastructure, utilizing and leveraging natural and cultural assets within the region, and developing leadership and community capacity (ARC, 2019). This area is defined by persistent poverty and reduced economic opportunity. Local issues are, in fact, …

Personal And Organizational Characteristics Impacting Employee Self-Efficacy, Justin Chandler

Dissertations

COVID-19 forced organizational shutdowns across the globe in 2020, sending unemployment levels in the United States to nearly 15%, with approximately 20.5 million Americans unemployed by May 2020 (Falk et al., 2021; Kochhar, 2020). Virtual business meetings became the norm, while some employees experienced job loss and salary cuts (Prochazka et al., 2020). Many employees worldwide became unsatisfied with their work situation and less confident of their capabilities (Ragheb et al., 2020) and have experienced career shock due to the pandemic. Career shock can lead to many adverse effects on individual employees and organizations, including low self-efficacy, and COVID-19 has …

Exploring And Exploiting The Dynamics Of Networks In Complex Applied Research Projects: A Reflection On Learning In Action, Paul Coughlan, David Coghlan, Clare Rigg, Denise O'Leary

Books/Book Chapters

Since 1984, the European Union (EU) has supported research and development activities covering almost all scientific disciplines through a series of multi-annual Framework Programmes. The current programme is Horizon 2020. Common across the key indicators of research project performance have been actions by companies, including introduce and test innovations new to the company or the market. Initiatives to achieve these objectives require researchers to generate transdisciplinary knowledge in partnership with practitioners as co-researchers. This paper reflects on the authors’ experience of engaging in five EU-funded complex applied research projects over 20 years. The paper locates the process of the five …

Conclusion: Female Leaders Using Coercive Power Motivate Subordinates, Mary Kovach

The Journal of Values-Based Leadership

This manuscript advances prior research (Blau, 1964; Elangovan & Xie, 1999; French & Raven, 1959; Goodstadt & Hjelle, 1973; Hegtvedt, 1988; Randolph & Kemery, 2011; Zigarmi, Peyton Roberts, & Randolph, 2015) and capitalizes on supervisory skills using power dynamics within the workplace, by investigating employee effort resulting from gender dissimilar supervisor-employee dyads and employee locus of control. To offer a more focused approach, this is an evaluation specifically on reward and coercive power derived from French and Raven’s (1959) five power bases. This manuscript proposes that the motivation levels of employees change, based on their locus of control and gender. …