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Articles 241 - 247 of 247
Full-Text Articles in Business
Online Personal Branding: Processes, Challenges, And Implications, Lauren Labrecque
Online Personal Branding: Processes, Challenges, And Implications, Lauren Labrecque
Lauren Labrecque
Social Media: Revolutionizing The Business World, Emily Raush
Social Media: Revolutionizing The Business World, Emily Raush
Senior Honors Theses
Public communication avenues were greatly affected through the invention of the Internet; however, what has developed communication processes even further is the rise of social media. This thesis explains how the utilization of social media tools is revolutionizing the business world and also provides information to understand the direction in which social media is heading.
Integrating "Employability" Into The He Curriculum: Case Studies Of Online Portfolio Implementation In The Uk, Lisa Harris, Paul Harrigan, Annette Naudin
Integrating "Employability" Into The He Curriculum: Case Studies Of Online Portfolio Implementation In The Uk, Lisa Harris, Paul Harrigan, Annette Naudin
Dr. Paul Harrigan
In today’s global market place employers are seeking high level skills of communication, networking and entrepreneurship in their potential employees. Increasingly, these skills extend to online methods of engagement through social media. The idea of the ‘digital native’ suggests that students are able to use such tools effectively, having grown up with these technologies, but more recent research suggests otherwise.
We argue that a traditional university education does not in itself equip students for the modern workplace, and that effective integration of digital research, communication and creative skills into the curriculum is required. The implementation of what we have labelled …
Social Media Marketing: Gaining A Competitive Advantage By Reaching The Masses, David J. Perdue
Social Media Marketing: Gaining A Competitive Advantage By Reaching The Masses, David J. Perdue
Senior Honors Theses
Social media marketing involves the use of online social media tools—such as Facebook, Twitter, and LinkedIn—to reach consumers in innovative ways. Given the increasingly large numbers of consumers using social media, businesses of all types are getting involved in social media in an attempt to reach new audiences and strengthen their ties with existing customers. However, the magnitude of resources available and the potential consequences of a failed social media marketing campaign have left many companies in a state of uncertainty. How can a company develop a social media marketing strategy that will prove successful in the long run? Instead …
Social Media As A Marketing Tool For Business Operations, Katharina Jung
Social Media As A Marketing Tool For Business Operations, Katharina Jung
Theses
The purpose of this study was to elaborate different social media tools and their benefits as well as their risk for marketers.
An increasing number of companies use social media for their purposes and Internet users spend plenty of time with social media.
The use of social media is on the rise and cannot be ignored anymore. It is more cost-effective than traditional media marketing and distribution as well as other interactive marketing. Traditional media is struggling, but there is a connection between traditional and social media, which shows that these two relate to each other and influence the overall …
Communityspot, Daniel Graham, Ryne Dubach, Chris Norcross
Communityspot, Daniel Graham, Ryne Dubach, Chris Norcross
Honors Theses
Communityspot.com does for the community what Facebook does for the individual. Our website allows cities to develop a profile for their community in a standard format, presenting information about businesses, classifieds, attractions, local news, public services, and events. In addition to the basic information, our site also allows the members of that community to contribute personal comments and photos, giving a very real representation of what community is like in that city. The best part about this is our site is completely free, since our profit is made in advertising.
Differences In Online Social Media Mavens: The Gender Gap, Tyra Mitchell, Deborah H. Lester, R. Keith Tudor, Dolly D. Loyd
Differences In Online Social Media Mavens: The Gender Gap, Tyra Mitchell, Deborah H. Lester, R. Keith Tudor, Dolly D. Loyd
Association of Marketing Theory and Practice Proceedings 2010
Consumer Behavior experts have acknowledged the significant impact market mavens play in the dissemination and acceptance of new products in the market place. The emergence of online social media mavens has only recently been recognized. Based on traditional patterns of behavior and Internet usage it could be assumed the predictable demographics of the social media maven would be male, young, educated and with an above average income. This study investigated these traditional assumptions and discovered unique differences in online social media mavens. In order to determine potential Social Media Mavens, this research looked beyond usage of social media and instead …