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Full-Text Articles in Business

The Business Environment Of 1995 As Seen By Wisconsin Business Executives, Gene R. Laczniak, Steven C. Ross, Robert F. Lusch Apr 1986

The Business Environment Of 1995 As Seen By Wisconsin Business Executives, Gene R. Laczniak, Steven C. Ross, Robert F. Lusch

Marketing Faculty Research and Publications

Like many states, particularly those in the so-called "rust bucket" of the industrial north, Wisconsin is concerned about its business climate. A number of different steps with the potential to make Wisconsin's business environment more hospitable have been taken. For example, the state income tax has been reduced; the state has partially funded a business development organization, Forward Wisconsin, to attract new companies to the area; and a state-appointed panel, the Wisconsin Strategic Development Commission, has filed its recommendations concerning the actions that should be considered in revitalizing the region's business community. This article provides another perspective. It reports upon …


1986 March, Office Of Communications & Marketing, Morehead State University. Mar 1986

1986 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from March of 1986.


1986 February, Office Of Communications & Marketing, Morehead State University. Feb 1986

1986 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from February of 1986.


1986 January-October, Morehead State University. Office Of Athletics. Jan 1986

1986 January-October, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to October of 1986.


Global Competition For Environmental Markets - The Case Of The Water-Pollution Control Equipment Industry, Andrew C. Gross Jan 1986

Global Competition For Environmental Markets - The Case Of The Water-Pollution Control Equipment Industry, Andrew C. Gross

Marketing

Describes how pollution control spending around the world is set to increase from $70 billion (1979) to $115 billion in 1990 in real terms. Expands on the theory that cleaning up - or preventing mistakes - in the environment makes for financial and healthwise good sense. Posits that cleaner air leads to fewer respiratory problems and cleaner water in most areas of manufacturing results in lower fuel use. Focuses on trade, end use competitive modes and marketing patterns regarding water pollution control equipment (WPCE). States that WPCE shipments world wide are projected to rise from $3.3 billion in 1979 to …


Irish Marketing Review, Vol. 1, Spring, 1986, Unknown Jan 1986

Irish Marketing Review, Vol. 1, Spring, 1986, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.


The Shape And Length Of The Product Life Cycle, John Meenaghan, Paul O'Sullivan Jan 1986

The Shape And Length Of The Product Life Cycle, John Meenaghan, Paul O'Sullivan

Articles

This paper argues that the usage of the "time" variable as a convenient explanatory variable on the horizontal axis of the product life cycle graph has diverted attention from a thorough analysis of the factors which influence the shape and length of the PLC. The paper addresses the issues of definition of "product" and "product life" as well as reviewing existing commentry on curve shape as a precursor to exmining the relevant issues relating to the PLC shape and length. Drawing on the body of insight provided by sales forecasting and diffusion theory as well as the standard PLC literature …


1986 January, Office Of Communications & Marketing, Morehead State University. Jan 1986

1986 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from January of 1986.