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Marketing

Abel D Alonso

2014

Hospitality operators

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What Defines The 'Ideal' Hospitality Employee? A College Town Case, Abel Alonso, Martin O'Neill Aug 2014

What Defines The 'Ideal' Hospitality Employee? A College Town Case, Abel Alonso, Martin O'Neill

Abel D Alonso

Many businesses in college towns not only see opportunities to cater for local students and staff, but they also seriously consider the student population as a recruiting pool. The ability to attract, train, and retain staff from this potential labor pool is one of the many challenges small- to medium-sized hospitality enterprises (SMHE) face, raising a fundamental question: what attributes, if any, do small hospitality operators look for when they go about recruiting new employees in a college town? The findings from interviews conducted among operators of 21 SMHE reveal that attitudinal characteristics of prospective employees form a critical component, …