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Articles 1 - 11 of 11
Full-Text Articles in Business
Farmers' Involvement In Value-Added Produce: The Case Of Alabama Growers, Abel Alonso
Farmers' Involvement In Value-Added Produce: The Case Of Alabama Growers, Abel Alonso
Abel D Alonso
Purpose – For many farmers across the USA the opportunity to sell their produce directly to the public in different ways allows them to avoid middle-men and often reap higher benefits that are vital for their survival. However, to what extent do they fully maximise their produce? For instance, do farmers consider developing value-added products when they have fruit or vegetable leftovers, or those with blemishes? The present paper aims to explore involvement in value-added food production from the growers' standpoint. Design/methodology/approach – Data were collected via telephone and face-to-face interviews among 30 farm owners located in the state of …
Opportunity Or Obstacle? A Preliminary Study Of Professional Sport Organisations In The Age Of Social Media, Michelle O'Shea, Abel Alonso
Opportunity Or Obstacle? A Preliminary Study Of Professional Sport Organisations In The Age Of Social Media, Michelle O'Shea, Abel Alonso
Abel D Alonso
An extensive body of academic literature has acknowledged the importance that relationship marketing, community alliances and mass communications play in the marketing and branding of professional sport organisations. However, little has been directed at recent media developments and the degree to which they affect professional sport organisations. The present case study examines the ways in which three professional clubs from two different sporting codes are leveraging traditional marketing approaches as well as adapting to emergent technologies and an increasingly media-driven consumer-base. Responses clearly demonstrate the blending of traditional marketing strategies and technology, including social media, in an effort to convert …
How Important Is Nutrition Within The 'Ideal' Eating Out Experience? A Descriptive Comparison Among Southern United States Consumers, Abel Alonso, Martin O'Neill, Claire Zizza
How Important Is Nutrition Within The 'Ideal' Eating Out Experience? A Descriptive Comparison Among Southern United States Consumers, Abel Alonso, Martin O'Neill, Claire Zizza
Abel D Alonso
Eating out experiences can project different images, desires and expectations among consumers. Depending on the overall outcome of these experiences, consumers may have a positive impact on a business through continued patronage or word-of-mouth advertising, while in the case of dissatisfying experiences their response may even harm an establishment's image. From a group of 305 participants, this study explores consumers' viewpoint of the ideal eating out experience and in the process seeks to identify keywords that are evoked in their definition of this experience. This information could prove invaluable to restaurant professionals in better meeting the needs of consumers in …
What Defines The 'Ideal' Hospitality Employee? A College Town Case, Abel Alonso, Martin O'Neill
What Defines The 'Ideal' Hospitality Employee? A College Town Case, Abel Alonso, Martin O'Neill
Abel D Alonso
Many businesses in college towns not only see opportunities to cater for local students and staff, but they also seriously consider the student population as a recruiting pool. The ability to attract, train, and retain staff from this potential labor pool is one of the many challenges small- to medium-sized hospitality enterprises (SMHE) face, raising a fundamental question: what attributes, if any, do small hospitality operators look for when they go about recruiting new employees in a college town? The findings from interviews conducted among operators of 21 SMHE reveal that attitudinal characteristics of prospective employees form a critical component, …
Wine, History, Landscape: Origin Branding In Western Australia, Abel Alonso, Jeremy Northcote
Wine, History, Landscape: Origin Branding In Western Australia, Abel Alonso, Jeremy Northcote
Abel D Alonso
No abstract provided.
Interest In Maximisation And Value-Added Produce: A Preliminary Study From Chilton County, Alabama, Abel Alonso, M A O'Neill
Interest In Maximisation And Value-Added Produce: A Preliminary Study From Chilton County, Alabama, Abel Alonso, M A O'Neill
Abel D Alonso
Purpose – Contemporary studies and reports point to the potential of value-added products as an alternative income stream as well as a means of extending the product line of many agriculturalists. While there is a well documented growth of initiatives and interest in the establishment of commercial kitchen technologies to develop value-added products in many rural communities, such growth has not been accompanied by research, particularly relating to the producers' perspective on such developments. This study seeks to examine the extent to which small farm operators in one rural Alabama community are interested in becoming involved with value-adding their product …
Small Winegrowers' Views On Their Relationship With Local Communities, Abel Alonso, Jeremy Northcote
Small Winegrowers' Views On Their Relationship With Local Communities, Abel Alonso, Jeremy Northcote
Abel D Alonso
No abstract provided.
Consumption Patterns Among New Zealand Winery Visitors - An Exploratory Study, Abel Alonso, David A. Cohen, Rick Fraser
Consumption Patterns Among New Zealand Winery Visitors - An Exploratory Study, Abel Alonso, David A. Cohen, Rick Fraser
Abel D Alonso
No abstract provided.
Opportunities And Challenges In The Development Of Micro-Brewing And Beer Tourism: A Preliminary Study From Alabama, Abel Alonso
Opportunities And Challenges In The Development Of Micro-Brewing And Beer Tourism: A Preliminary Study From Alabama, Abel Alonso
Abel D Alonso
Very recent changes in legislation of the state of Alabama over the consumption of beer at a higher alcohol by volume (ABV) are creating more favourable conditions for the establishment of a micro-brewing sector. The present exploratory study examines these current developments from the perspective of six “nascent” entrepreneurs. Participants’ responses suggest the promising potential that a state craft-beer sector represents a niche market, also using locally brewed craftbeer in combination with food as drawing cards that may additionally lead to the development of beer tourism in the state. Respondents are in agreement, however, that more changes are needed in …
Consumer Imagery And Southern Us Foods: A Preliminary Study, Abel Alonso
Consumer Imagery And Southern Us Foods: A Preliminary Study, Abel Alonso
Abel D Alonso
This study addresses the consumer’s image of stereotypical Southern foods in the Southern United States (US), as well as their level of consumption, and sheds light on the trade-off that many consumers continue to make favouring taste over health when it comes to consumption. Data were collected in a South-eastern US town via direct questionnaire distribution; 500 questionnaires were distributed and 233 usable responses obtained. The findings indicate that the high calorie content or the ‘unhealthy’ nature of the foods, but at the same time the ‘tasty’ element are images consistently identified in respondents’ comments. Thus, there appears to be …
Investing In The Social Fabric Of Rural And Urban Communities: A Comparative Study Of Two Alabama Farmers' Markets, Abel Alonso, Martin O'Neill
Investing In The Social Fabric Of Rural And Urban Communities: A Comparative Study Of Two Alabama Farmers' Markets, Abel Alonso, Martin O'Neill
Abel D Alonso
This paper investigates the role that farmers’ markets play in enhancing the social fabric of once thriving rural communities. The paper reports the findings from a comparative study of visitor motivations to two community farmers’ markets in south west Alabama, one located in a rural environment and newly established, while the second, more established market (since 2004) is located in a much more populated and more affluent community. A total of 356 visitors participated in the study by completing a questionnaire. Part of the findings demonstrate that overall, visitors from both markets are more motivated to attend for the opportunity …