Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Advertising agencies; Advertising media planning; Hospices (Terminal care)--Marketing; Advertising--Hospices (Terminal care); (1)
- Advertising--Iowa--Cedar Falls; Signs and signboards--Iowa--Cedar Falls; Show windows--Iowa--Cedar Falls; (1)
- Consumers' preferences; Hospitals--Marketing; (1)
- Hispanic American consumers; Target marketing--United States; (1)
- New business enterprises--Marketing; New business enterprises--Public relations; (1)
Articles 1 - 6 of 6
Full-Text Articles in Business
Vinyl Advertisement In The Uni Bookstore Windows, Emma Wilker
Vinyl Advertisement In The Uni Bookstore Windows, Emma Wilker
Honors Program Theses
At my initial meeting with my client representative we discussed his interest in a perforated vinyl advertisement. We met at the UNI Bookstore so I could see these windows in person. The UNI Bookstore windows are divided into sections by thick bars. There are equalsized divisions vertically while horizontally they are divided into three sections: a large middle section and smaller top and bottom sections. He envisioned perforated vinyl on the middle sections of the windows, possibly all of the north facing windows and half of the east facing ones.
Relevant Decision Criteria And Their Level Of Importance In Consumers' Choice Of Hospital, Jordan Brelje
Relevant Decision Criteria And Their Level Of Importance In Consumers' Choice Of Hospital, Jordan Brelje
Honors Program Theses
As the health care industry becomes increasingly consumer-driven, it is crucial for hospitals to understand the considerations involved in their patients’ choice of health care institution. The purpose of this study was to determine the factors which most heavily influence consumers’ choice of hospital, as well as to make recommendations to health care marketers based upon the conclusions reached. This study also hoped to provide beneficial insights to public policy makers who desire to give consumers more control in the health care decision-making process. Very little research has been performed in recent years as to consumers’ choice of hospital decision …
Perspectives On Why The Glass Ceiling Still Exists For Women In Advertising And Media And Tools To Help Shatter It, Olivia Hottle Mossman
Perspectives On Why The Glass Ceiling Still Exists For Women In Advertising And Media And Tools To Help Shatter It, Olivia Hottle Mossman
Honors Program Theses
This ethnographic study provides current insights into the barriers women experience as they seek executive positions in the media and advertising industries—careers largely held by men. Interviews with women who currently or have previously held management roles in media and advertising companies are analyzed and presented. The knowledge gained from these interviews raises awareness of the lack of women’s voices on the media channels that influence a society’s perception of what is socially and culturally acceptable. This research also counteracts an absence of recent research regarding this topic. As the study evolved, it looked more at the relationships between women …
Integrated Marketing Communications Plan For Hospiceadeasy, Megan Elizabeth Horn
Integrated Marketing Communications Plan For Hospiceadeasy, Megan Elizabeth Horn
Honors Program Theses
HospiceADEASY is an online store where hospices can purchase high-quality, pre-produced, customizable hospice promotional materials. Available materials include billboards, brochures, e-marketing materials, print advertisements, 30-second radio ads and 30-second TV ads. HospiceADEASY is operated by ME&V, a full-service marketing, advertising and fundraising agency. ME&V has a wealth of experience in hospice marketing, fundraising, higher education marketing, healthcare marketing and more. This plan sets out the steps HospiceADEASY should take to increase its sales and reach a wider audience. It covers all the bases from traditional direct mail advertising to new forms of online communications and can be implemented, in full …
Public Relations In Action: Marketing A New Business, Autumn Visser
Public Relations In Action: Marketing A New Business, Autumn Visser
Presidential Scholars Theses (1990 – 2006)
This paper will discuss previous literature that addresses marketing strategies in public relations processes to create a new business. Relevant public relations' theories will be described and applied, and a new retreat and spa center will be used as a case study. Specific guidelines for marketing a new business will be identified.
Marketing To Hispanics, Jodi Marucheck
Marketing To Hispanics, Jodi Marucheck
Presidential Scholars Theses (1990 – 2006)
As Hispanics become more and more visible in the United States, businesses need to recognize this group of consumers as the valuable asset it is. Hispanics are becoming better educated, which leads to higher paying jobs and more buying power. What companies need to realize, though, is that it takes a sincere effort to reach this unique consumer group. Translating the general advertising campaign into Spanish is not sufficient enough to gain this group's loyalty. Companies need to appeal directly to the values and culture of Hispanics in America if they expect to add them to their clientele base. Before …