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- Keyword
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- Advertising agencies; Advertising media planning; Hospices (Terminal care)--Marketing; Advertising--Hospices (Terminal care); (1)
- Advertising--Iowa--Cedar Falls; Signs and signboards--Iowa--Cedar Falls; Show windows--Iowa--Cedar Falls; (1)
- Career education--Marketing; Vocational guidance--Marketing; (1)
- Consumers' preferences; Hospitals--Marketing; (1)
- Hispanic American consumers; Target marketing--United States; (1)
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- Marching bands--Iowa--Cedar Falls; Marching bands--Marketing; Panther Marching Band; (1)
- Memes; Viral marketing; (1)
- New business enterprises--Marketing; New business enterprises--Public relations; (1)
- Nonprofit organizations--Marketing; (1)
- Women in advertising; Women in marketing; Women in the mass media industry; (1)
- Publication
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Articles 1 - 10 of 10
Full-Text Articles in Business
Traditional Media Marketing And The Panther Marching Band, Adam James Herzog
Traditional Media Marketing And The Panther Marching Band, Adam James Herzog
Honors Program Theses
The Panther Marching Band is the largest student organization on campus and is an outward symbol of the University of Northern Iowa. The Panther Marching Band (PMB) recruits new students to participate throughout the year. Recruitment is necessary tool for the PMB to maintain student participation and encourage growth. This creative thesis entails the research, strategy, design, and revision of printed promotional materials for the Panther Marching Band. A successful promotional identity must address the target audience it wishes to reach and encourage interaction. Promotional handouts are an effective way to present information in a clear, succinct manner.I chose to …
Meme Marketing: How Viral Marketing Adapts To The Internet Culture, Triet Minh Ngo
Meme Marketing: How Viral Marketing Adapts To The Internet Culture, Triet Minh Ngo
Honors Program Theses
Meme marketing (MM) is the practice of promoting a product or service using memes, an Internet-based phenomenon involving viral pieces of user-generated content, including image, articles, and video or audio clips. This latest form of viral marketing is starting to gain prominence in recent years following the infiltration of social media into everyday life thanks to the rapid advancement in communication technologies and dissemination thereof. As more people are exposed to and becoming part of the Internet culture, a bid to appeal to this growing audience can be an attractive use of resources for those wishing to advertise through meme …
Vinyl Advertisement In The Uni Bookstore Windows, Emma Wilker
Vinyl Advertisement In The Uni Bookstore Windows, Emma Wilker
Honors Program Theses
At my initial meeting with my client representative we discussed his interest in a perforated vinyl advertisement. We met at the UNI Bookstore so I could see these windows in person. The UNI Bookstore windows are divided into sections by thick bars. There are equalsized divisions vertically while horizontally they are divided into three sections: a large middle section and smaller top and bottom sections. He envisioned perforated vinyl on the middle sections of the windows, possibly all of the north facing windows and half of the east facing ones.
The Use Of Marketing In Nonprofit Organizations, Elizabeth Kehret
The Use Of Marketing In Nonprofit Organizations, Elizabeth Kehret
Graduate Research Papers
The focus of this research is to conduct a comprehensive literature review on how marketing first began in the nonprofit sector, how it has grown and changed, and finally how nonprofits utilize marketing today using a variety of tools. All nonprofit organizations face competition in today's market whether it is from other nonprofit organizations or from the business sector. Leadership of nonprofit organizations must understand the strengths and weaknesses of different strategies; how to best utilize marketing them; and how to make them effective for their organization in order to capture their share of the market. In today's market, every …
Relevant Decision Criteria And Their Level Of Importance In Consumers' Choice Of Hospital, Jordan Brelje
Relevant Decision Criteria And Their Level Of Importance In Consumers' Choice Of Hospital, Jordan Brelje
Honors Program Theses
As the health care industry becomes increasingly consumer-driven, it is crucial for hospitals to understand the considerations involved in their patients’ choice of health care institution. The purpose of this study was to determine the factors which most heavily influence consumers’ choice of hospital, as well as to make recommendations to health care marketers based upon the conclusions reached. This study also hoped to provide beneficial insights to public policy makers who desire to give consumers more control in the health care decision-making process. Very little research has been performed in recent years as to consumers’ choice of hospital decision …
Perspectives On Why The Glass Ceiling Still Exists For Women In Advertising And Media And Tools To Help Shatter It, Olivia Hottle Mossman
Perspectives On Why The Glass Ceiling Still Exists For Women In Advertising And Media And Tools To Help Shatter It, Olivia Hottle Mossman
Honors Program Theses
This ethnographic study provides current insights into the barriers women experience as they seek executive positions in the media and advertising industries—careers largely held by men. Interviews with women who currently or have previously held management roles in media and advertising companies are analyzed and presented. The knowledge gained from these interviews raises awareness of the lack of women’s voices on the media channels that influence a society’s perception of what is socially and culturally acceptable. This research also counteracts an absence of recent research regarding this topic. As the study evolved, it looked more at the relationships between women …
Integrated Marketing Communications Plan For Hospiceadeasy, Megan Elizabeth Horn
Integrated Marketing Communications Plan For Hospiceadeasy, Megan Elizabeth Horn
Honors Program Theses
HospiceADEASY is an online store where hospices can purchase high-quality, pre-produced, customizable hospice promotional materials. Available materials include billboards, brochures, e-marketing materials, print advertisements, 30-second radio ads and 30-second TV ads. HospiceADEASY is operated by ME&V, a full-service marketing, advertising and fundraising agency. ME&V has a wealth of experience in hospice marketing, fundraising, higher education marketing, healthcare marketing and more. This plan sets out the steps HospiceADEASY should take to increase its sales and reach a wider audience. It covers all the bases from traditional direct mail advertising to new forms of online communications and can be implemented, in full …
Public Relations In Action: Marketing A New Business, Autumn Visser
Public Relations In Action: Marketing A New Business, Autumn Visser
Presidential Scholars Theses (1990 – 2006)
This paper will discuss previous literature that addresses marketing strategies in public relations processes to create a new business. Relevant public relations' theories will be described and applied, and a new retreat and spa center will be used as a case study. Specific guidelines for marketing a new business will be identified.
Marketing Strategies For Career Services, Jessie Heideman
Marketing Strategies For Career Services, Jessie Heideman
Graduate Research Papers
There are many marketing strategies career centers can use. Faculty, staff, alumni, and parents are extremely important targets to which services can be marketed. If career centers gain their support, they can promote the career center to students as well. Creating a marketing plan and a brand identity is another part of the process to market students to the career center. Once the career center achieves this step, the next step is looking at certain marketing ideas that may fit their specific college goals. The use of technology is another crucial strategy that can help attract students to career centers. …
Marketing To Hispanics, Jodi Marucheck
Marketing To Hispanics, Jodi Marucheck
Presidential Scholars Theses (1990 – 2006)
As Hispanics become more and more visible in the United States, businesses need to recognize this group of consumers as the valuable asset it is. Hispanics are becoming better educated, which leads to higher paying jobs and more buying power. What companies need to realize, though, is that it takes a sincere effort to reach this unique consumer group. Translating the general advertising campaign into Spanish is not sufficient enough to gain this group's loyalty. Companies need to appeal directly to the values and culture of Hispanics in America if they expect to add them to their clientele base. Before …